Starting Salaries for Creative and Marketing Pros Will Be Up About 3.5 Percent in 2015

The Robert Half 2015 Salary Guides show that U.S. starting salaries for professional occupations are projected to increase an average of 3.8 percent this year. Among all of the fields Robert Half researched, the largest expected gains in salaries are in technology. The average starting salary for a newly hired information technology worker will be up by about 5.7 percent. Accounting and finance and creative and marketing professionals can expect starting salaries to rise an average of 3.5 percent.

Salary_Guide_The_Creative_Group_2015The Creative Group’s 2015 Salary Guide lists starting salaries for more than 125 creative and marketing positions in five fields: design and production; interactive design and production; content development and management; advertising and marketing; and public relations.

Growth in the digital space, particularly mobile, is driving the demand for professionals such as digital marketing strategists and user-experience specialists. Businesses also seek content strategists, web designers and front-end web developers.

Specific job titles covered in the report include: content strategist, market researcher, blogger, copy editor, digital marketing strategist, illustrator, graphic designer, package designer, 3D modeler, video editor, web content writer, interactive art director, technical illustrator, and studio artist.

According to a section on 5 Trends Heating Up Hiring, “Talent is harder to come by. Hiring managers report that demand for top creative talent is outstripping supply in some cases. Candidates with strong portfolios and the right mix of technical and soft skills frequently field multiple offers….In addition to recruitment concerns, retention is becoming more of a priority.”

The Creative Group’s 2015 Salary Guide (“Moolah Palooza”) also says agencies and in-house departments are bringing in freelancers to help manage workloads and provide specialized skills that don’t exist internally.

Information in the Salary Guides is based on the thousands of job searches, negotiations and placements managed each year by Robert Half’s staffing and recruiting managers, along with the company’s ongoing surveys of executives. Continuing or ongoing salaries are not reported because many external factors — such as seniority, work ethic, job performance and training — impact the salaries of full-time professionals as work histories develop.

The Creative Group is a leader among creative and marketing staffing agencies. The firm specializes in connecting talented, creative professionals with companies looking to hire interactive, design, marketing, advertising and public relations talent. As the creative, and design staffing division of Robert Half, The Creative Group offers flexible solutions to meet companies’ project, contract-to-hire and full-time employment needs.


Robert Half 2015 Salary Guides

The Creative Group 2015 Salary Guide: Moolah Palooza