A super-fast, large format 3D printer is set to transform the creation of high-level marketing, advertising, and themed-environment projects. The Massivit 1800 large format 3D printer can produce high-quality 3D pieces up to 6 ft. high at build speed of up to 1 ft. per hour. It is being promoted to large-format graphics providers that specialize in creating eye-catching signs and displays.
Adding ‘the next dimension’ to visual communications, the Massivit 1800 is expected to change how creative directors, product designers, and marketers think about what’s possible with 3D models, displays, and brand promotion.
The Massivit 1800
The Massivit 1800 system is the fastest large format 3D printer on the market. It was developed by people who have dedicated their careers to delivering large-format digital printing equipment. As a group, the founders and managers have well over 100 years of experience in large-format digital printing and over 50 years of experience in 3D printing. They come from a variety of disciplines (management, engineering, printing, chemistry, and software) and have a substantial track record in R&D for companies such as Objet, HP Scitex, Idanit, and Scitex Vision.
At the heart of the Massivit 1800 system is a proprietary Gel Dispensing Printing (GDP) technology that enables instant solidification and high-speed printing. The gel is sensitive to UV light and solidifies into a hard polymer when it exposed to the LED UV light unit onboard the printer. The material is non-flammable and has a structural strength similar to the ABS materials commonly used in 3D printing.
Many objects designed for temporary promotional and decorative displays, movie sets, and themed environments don’t need to totally solid. Thus, they can be printed as only a “shell.” The Massivit 1800 printer saves production time and materials by printing non-vertical walls and ceilings without a solid or elaborate support structure.
“For print providers, the Massivit 1800 dramatically enhances the ability to create eye-catching visual communications that better engage target audiences,” said Avner Israeli, CEO, Massivit 3D. Recent studies suggest that 3D advertising has five times the stopping power and four times the staying power of 2D advertising.
“Our products will enable marketing/brand managers to maximize the impact of their campaigns with a never-before-seen ‘wow factor.'” said Israeli.
Carisma Operates First Massivit 1800 in U.S.
The first Massivit 1800 in the United States is currently in operation at Carisma, a large-format printing company based in Brooklyn, New York.
Carisma helps companies execute one-of-a-kind advertising campaigns, many of which are on double-decker buses across America. Carisma plans to put the Massivit 1800 to work for some of these campaigns.
“As always, I was looking for the next big thing — a technology edge — that can help me bring something different to my customers,” said Moshe Gil, Carisma owner and CEO. To help customers create memorable and noticeable advertising, “We were the first to put LED screens on buses for advertising, and we are one of the first who printed lenticular lenses and placed them on buses. Now will be the first to have 3D-printed elements on buses.”
“We are happy to see how a print-service provider such as Carisma is putting the Massivit 1800 to work in the advertising world,” said Israeli. “As their name suggests, the team at Crarisma has a lot of charisma, and is driving the industry to great heights. 3-dimensional advertisments on buses are going to be a big hit.”