According to research by The Creative Group staffing firm, managers and employees don’t see eye to eye about the type of office setting that provides the most creative work environment. Creative workers gravitated toward private offices, while managers preferred open-concept offices and cubicles.
In a recent survey, more than 400 advertising and marketing executives responded to this question: “Which of the following workspace arrangements do you think is most conducive to encouraging creativity?”
The executives’ responses were as follows:
- Open-concept office (unenclosed spaces for multiple people): 36%
- Cubicle (semi-enclosed workspace for one person): 21%
- Shared office (enclosed workspace for 2-3 people): 19%
- Private office (enclosed workspace for 1 person): 18%
- Remote office (home, coffee shop, etc.): 4%
- Don’t know: 1%
When 1,000 U.S. workers were asked the same question, their views were different. Many creative workers favored private offices. Here are the responses from the workers:
- Private office: 36%
- Open-concept office: 26%
- Cubicle: 19%
- Shared office: 14%
- Remote office: 4%
- Don’t know: 2%
Creating a Better Space
The Creative Group offers four ideas for creating a more stimulating work environment.
Construct creativity zones. Designate a few areas on the office for brainstorming and impromptu meetings. Stock each space with industry publications and an easel pad to jot down ideas.
Offer private sanctuaries. Provide stations where individuals can work in solitude without distraction. While open floor plans can increase collaboration among employees, some projects require greater focus and concentration.
Build a mood board. Encourage team members to post content they find intriguing to a common wall where others can draw inspiration. Also invite staff to take photos of anything they might want to reference for future projects.
Think outside the office. Hold team meetings in a nearby park, courtyard, or cafe. A change of scenery is sometimes all it takes to spark the imagination.
About The Creative Group
The Creative Group (TCG) specializes in connecting interactive, design, marketing, advertising, and public relations talent with companies on a project, contract-to-hire, and full-time basis.
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