When art collectors, dealers, and gallerists come to Miami Art Week the first week of December, the Superfine! art fair will remind them that significant changes are underway in how art is discovered, experienced, and purchased.
Superfine! The Fairest Fair is a Miami-based contemporary art fair that wants to humanize the art world by building a platform for the passionate people who create and showcase art. The ultimate goal of the Superfine! art fair is to deliver high-quality, accessibly priced artwork direct to collectors and collectors-to-be.
During Miami Art Week December 1-4, 2016, Superfine! art fair will feature several large-scale installation projects by local and international artists.
For example, fair-goers who approach the main Superfine! space directly across from Art Miami’s main tent will be greeted by a massive, surreal air sculpture by Haitian-born, Miami-based artist Asser Saint-Val. A 20 x 20 ft. helium-filled sculpture will float above a queen-sized bed equipped with headphones and scented with fragrances by the installation sponsor CARON Paris.
Within the Superfine! art space, photographic artist Mark Reamy from Vermont will invite attendees to shuffle, dance, and interact with their own shadows and those of other fair-goers via his “See You on the Other Side” multi-media installation.
Artist Tyler Whitlock of Asheville, NC will showcase politically charged and profanely relevant mixed-media paintings that use his patented “glitch-collage” style.
The Nice N’ Easy team of artists Jeffrey Noble and Allison Matherly are creating an immersive, environmental installation in the rear garden area of the facility. The “technicolor pastel picnic” will feature customized swing sets, a project mapped mural, and carefully chosen native plants. The immersive work will serve as both a functional seating area and nostalgia-driven backdrop for the fair’s programming, which includes educational panels, music, and social events.
A mobile art gallery housed in refurbished Shasta trailer will house a playfully dark and surreal micro-theater experience by artist Jen Clay.
The full list of exhibitors is posted on the Superfine! website.
The Superfine! art fair platform provides a space for artists, curators, and forward-thinking dealers to connect with emerging collectors who may feel excluded by more traditional art settings. The fair organizers believe “inspired, original artwork is an aesthetic necessity in the lives of everyone, not just a select few.”
Superfine! began in 2015 as a challenge to the art establishment. In the 60,000 square foot office building they refurbished in the Little Haiti district of Miami, they are creating an accessible means for galleries, artists, and designers to directly reach a targeted clientele within a dynamic setting.
Superfine! believes collectors are “the grease that makes the gears of the art world turn.” So they strive to give new collectors access to the best work out there.
In conjunction with Miami Art Week, Superfine! will host a Young Collectors’ Ice Cream Social on December 1 and a panel discussion entitled, “Sorry, I’m Not a Collector” on December 4. The panel will address the concerns of art-world outsiders who might want to become collectors and suggest actions that art establishments could take to attract the steady stream of new collectors they require to further the careers of their artists.
Superfine!’s year-round programming includes countless opportunities for emerging and established Miami collectors to connect with art throughout the year. Their next big presentation is scheduled for President’s Day weekend in February.