Author Todd Henry Encourages Creatives to ‘Die Empty’

ToddHenryDieEmptyIf you have gone back to work after the New Year feeling unsettled about the daily grind, you’re not alone. Many creative pros know deep down that they are capable of contributing much more to the world than the mundane tasks that seem to fill their work days. If you have given up trying to do the type of excellent work you know you have in you, then perhaps you should check out Todd Henry’s inspiring new book.

In “Die Empty: Unleash Your Best Work Every Day,” Henry suggests ways to cultivate a mindset and methods that will help you increase the odds that at the end of your life, you won’t regret how you spent your days.

“The marketplace is filled with (often simplistic and unhelpful) platitudes about living a life of fulfillment, landing your dream job, and discovering your purpose, but when you are in the midst of the fray, it can feel futile to think about anything other than hitting your deadlines and chasing the next promotion,” writes Henry.

The title “Die Empty” refers to the goal of completing your best work before you die. Henry says that if he doesn’t wake up tomorrow, he wants to know that “I have emptied myself of whatever creativity is lingering inside,with minimal regrets about how I spent my focus, time and energy.”  He acknowledges that the “Die Empty” title isn’t exactly a feel-good slogan, but says it challenges readers to approach their work with greater urgency.

Henry believes each of us has a one-of-kind combination of passions, skills, and experiences that we can contribute to make meaningful change. But as he travels across the country giving motivational speeches at corporate events, he meets people every day who have abandoned their contribution and forfeited their best work: “They’re stuck or deceived into believing that the path they are one will eventually become more bearable.”

While unleashing your best work requires sustained effort, Henry says the term “Die Empty” doesn’t mean getting everything done today, following your whims, or living like there’s no tomorrow. Rather, it’s about embracing work with the mindset that will help you make steady progress every day on the projects that matter to you most. It’s about aligning your work around your values, devoting yourself to developing your skills and intuition, and not allowing comfort, fear, familiarity, and ego to keep you from acting on your ambitions. 

The book is divided into three sections. The first three chapters discuss why work matters and why so many people end up settling for less than what they are capable of. The next seven chapters share methods and principles for achieving your best work. The final two chapters offer strategies for adopting the principles in your daily life. 

To get a better sense of what’s covered in the book, you can download a sample of the book from Amazon. Or, you can watch this 49-minute “Creative Mornings” presentation that Henry gave in Cincinnati. (It’s an uplifting way to start the New Year!)

Todd Henry is also the author of “The Accidental Creative: How to Be Brilliant at a Moment’s Notice.” He promotes his company, Accidental Creative, as “an arms dealer for the creative revolution.”  The firm’s mission is to teach people and teams to be prolific, brilliant, and healthy. Henry regularly speaks and consults with companies about how to develop practices and systems that lead to everyday brilliance.

LINKS

Die Empty: Unleash Your Best Work Every Day

The Accidental Creative: How to Be Brilliant at a Moment’s Notice

About Todd Henry  

JWT Lists 100 Things to Watch in 2014

The global marketing-communications agency JWT has released its annual list of 100 Things to Watch for the year ahead. The list spotlights developments around major events such as the Winter Olympics in Sochi and the FIFA World Cup in Brazil and across sectors such as technology, television, food, spirits, retail, health care, and the arts.

Many items on the list illustrate some of the 10 broader cultural shifts that JWT identified in their 2014 trends report. Some those trends included: the end of anonymity, the movement toward mindful living, the appeal of imperfection, the remixing of tradition, immersive experiences, and the continuing shift to more visual communications.

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Many items on the 100 Things to Watch list will interest creative professionals. Here are few items that caught my eye.

Art Incubators. Museums and other arts organizations are launching in-house incubators that explore the intersection of art and technology and stimulate creative thinking.

Community-Supported Everything. Now that communities have recognized the benefits of supporting local farmers, consumers’ interest in supporting local businesses is spreading to other categories, including art and design.

Digital Art. According to JWT, “Art that relies on digital technology, from GIFs to websites and beyond, is coming into its own…While the art world continues to grapple with details related to ownership, the auction house Phillips held its first digital art auction in 2013 in partnership with Tumblr. Another is planned for 2014.

Estimated Reading Times. Online publishers have started posting estimated reading times next to their articles. 

Glanceable UI. Interfaces will use symbols and visuals to tell impatient consumers just what they need to know. For example, the dating app TInder swaps lengthy profiles for images that users can swipe through. 

Photoshop for All. The popularity of selfies and the pressure to look good in social media has led to the development of easy-to-use tools to make photo subjects look their best. JWT points to apps such as Facetune that let users white teeth or remove acne or Layrs, which allows users to move photo subjects into different backgrounds.

Speaking Visually. According to the report, “At a time when consumers are shifting to a visual vocabulary that relies on photos, emojis, video snippets, and other imagery, brands will communicate with images more than words.” JWT believes that in the digital world and offline, visual cues will complement or replace text on everything from packaging and menus to instruction manuals.

Survival of the Focused. JWT analysts observe that people who can shut out distractions and focus on what’s most important will be both healthier and more successful. They observe that all the multitasking we’ve been doing has made us “frazzled, jittery, and unable to do any one thing particularly well.”

Other items on the list include 3D printer retail hubs, “techno-paranoia,” telepresence robots, unconventional models, cocktails on tap, sports mashups, makeup salons, equal rights for men, edible packaging, verified reviewers, divorce parties, digital grieving, tablet-first TV, and “beacons” that allow retailers to precisely track shopper’ mobile phones and send highly targeted content tied to their location and shopping habits.

This is the eighth year JWT has published a “Things to Watch” list as a complement to their annual trends forecast. Things that JWT has spotlighted on past lists include drones, crowdsourced learning, variable pricing, mobile money, and crowdfunding.  JWT Intelligence focuses on identifying shifts in consumer lifestyles and preferences that can be leveraged for business gain.

If you read the JWT list at the beginning of each year, you will notice dozens of different ways the trends and “things to watch” are taking shape throughout the year. You can use the ideas in the report to help refine or promote your own creative-services business.

LINKS

JWT: 100 Things to Watch in 2014

JWT: Ten Trends for 2014 and Beyond

 

 

 

 

App Makes It Easy to Blend iPhone Photos and Video Into Narrated Stories

explory_logo_blackIf you need a fast way to produce explanatory videos for your blog or website, check out Explory. It’s a new app for iPads and iPhones that lets you blend images and/or video clips right on your phone. Adding narration is as easy as talking on your phone.

Explory offers an easy way to make “how-to” videos or tell “behind-the-scenes” stories about photo shoots, your art or design project, or research for your book project. You could use it to create promotional videos, document special events, or tell the stories behind selected projects in your portfolio.

“Many of us want to share experiences that are more in-depth than what can be conveyed with a single photo or a six-second video clip. At the same time, few people want to take the time and effort required to edit a video,” said Peter Goldie, one of the founders of Explory. “Explory makes it fun for anyone to quickly create rich, interactive stories, right on their phone.”

Even better, your audience can control the pace at which they view the story and the level of detail they want to explore.

“I’ve been having a lot of fun with Explory, sharing stories with family and friends. It’s easy to use and creates great results quickly. I know my clients are going to be excited to use this to craft their business stories in a compelling and cost effective way. It’s really the next evolution of corporate video,” said Chuck Easler, owner of Easler Communications.

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Creating a story with Explory is simple and fast. The “Story Ideas” feature automatically creates stories for you by analyzing the time and location data of photos and videos on your device. Just edit the draft, dictate some narration, and add text and music if you wish.

Or, you can start with a blank canvas and pick content from your photo library. You can also choose to use Explory’s camera to record a story as it happens.

Each story can be as long as you wish; you are not limited to short video clips. You can zoom in on high resolution photos, and play high quality video without aggressive compression.

Explory’s blended media story has a “play” button, but it’s not a traditional video: it’s interactive. Explory allows viewers to easily swipe ahead to skip sections, or explore details that would not normally be part of watching the main story. Your stories won’t bore anyone because they choose the length!

ExploryPizzaRecipeExplories can also be embedded in a Web page or blog, just like a traditional video. Or, you can share your “explories” privately with friends and family via email, messaging, and social media.

If you publish your “explories” publicly in the Explory gallery, people don’t need the Explory App to view your stories; they can use a mobile or desktop Web browser.

Explories are stored in the cloud and optimized for playback on your device. You can share your story immediately and continue to refine it over time. Explory’s cloud synchronization feature lets you work on the story from multiple iPhones and iPads.

Potential Uses

Creative pros will undoubtedly find all sorts of ways to use Explory — either to tell their own stories or to tell stories for their clients.

The creators of Explory envision that “makers” will use the app to share step-by-step, how-to instructions for assembling, repairing, or cooking. Digital journalists can use Explory to quickly assemble a story that combines photos, videos, and audio. Small businesses that don’t have the time, skill, or money to create corporate videos can use Explory to demonstrate products, answer frequently asked questions, or provide technical support.

The app is also being promoted as a tool for students, educators, people who want to share special moments in their lives with family and friends, or anyone who wants to describe the world around them and share it with others.

Explory is a free download in the Apple App Store. It requires an iPhone, iPad, or iPod touch running iOS 6 or better. Once you’ve installed it, tap on “Story Ideas” and see your stories! If you want more than the 50 MB free storage Explory provides, you can sign up for a month-long or annual subscription.

LINKS

Explory

 

Celebrate Short Fiction Day on December 21

PixelHallPressWRITERS. As the number of smartphones, e-readers, and tablets,soars, there is a growing desire for intriguing and entertaining material to read on them. With that in mind, author Nancy Christie is promoting December 21, 2013 as “Celebrate Short Fiction” Day. The goal is to recognize the resurgence of short story reading as a popular form of personal entertainment.

“December 21 marks both the start of winter and the shortest day of the year,” says Christie. “So why not take advantage of the long winter night to curl up with a good short story?”

Pixel Hall Press, a small boutique publisher, believes “The market for short stories and novellas is about to experience a renaissance. The length of a story is going to become irrelevant. All that will matter is whether it’s a great story that captures the readers’ interest and imagination.”

Whether you choose to enjoy a story on an e-reader or prefer the tactile pleasure of turning the pages, the result is the same:  A feeling of satisfaction comes from reading a complete, beautifully crafted story in one sitting.

So, this holiday season, Pixel Hall Press is challenging people to read a new short story and discover a new-to-you author. The following stories are only 99 cents each.

Annabelle” by Nancy Christie is a lyrical portrait of a young woman, the daughter of a painter, and his devoted model. Their obsession with the creation of art binds the family and twists the soul of a child.

Honor” by Daniel Grotta raises the question: “What is it to be honorable? In the eyes of others? In your own heart? Is it what you’ve done or who you are?” This novella (with flashbacks to the Vietnam War era) explores the human cost when patriotism, personal ethics, and the deep bond of friendship collide.

Cautionary Tales for the New Millenium” by Eric Nielson, illustrated by Jay Munro. A droll, slightly jaundiced look at contemporary morés, this mini collection of very short illustrated stories reaches below the funny bone to expose insights and truths about who we are and what we are becoming.

The Broken Bottle” by Sally Wiener Grotta. A suburban wife’s perceptions of life and self-awareness are irreparably altered when she witnesses a brief but vivid moment of violence in downtown Chinatown.

Alice in Wonderland” by Nancy Christie. When life is unbearable, where can one go to escape? For Alice, constrained by circumstances and unwanted obligations, books transport her to imagined worlds beyond her own, nourishing her spirit — and her body. But what will Alice do when there are no more pages to devour and reality reclaims full dominion?

And for Free: “Mr. Eastman’s Empathy” by Daniel Grotta. A man vows to fight Death itself with the one weapon he has — his empathy. (A free excerpt — and complete short story — from “Seven From Haven” by Daniel Grotta, a collection of gentle tales of the paranormal, reminiscent of the old Twilight Zone TV series.)

Here are three collections of short stories (not published by Pixel Hall Press) that the editors have enjoyed. All four are available in print, or as ebooks.

Stealing the Fire” by Jane Ciabattari is filled with character-driven, literary gems.

“The Year’s Best Science Fiction: Thirtieth Annual Collection”. This annual collection edited by Gardner Dozois, the best editor in SF, is curated with an eye for great writing, excellent tale-weaving and an unswerving sense of what makes a truly fine short story.

USA Noir: Best of the Akashic Noir Series.” An intelligent noir collection that is appropriately dark and brooding.

About Pixel Hall Press

Pixel Hall Press is a relatively new, old-fashioned small publishing house that takes pride in discovering literary gems and great stories that might have otherwise been overlooked.
They believe that amidst all of the disruption created by digital publishing and merger mania, mainstream publishers seem to have lost sight of the core principles and purpose of publishing. At the other end of the spectrum is an avalanche of self-published books that are notoriously uneven in quality.

Small boutique imprints, such as Pixel Hall Press, are reclaiming the heart and soul of publishing by reviving the idea that a publisher’s “raison d’être” is to find and nurture great writers, and to provide readers with beautiful, meaningful, truly enjoyable books.

Guidelines for Writers

PHP Shorts are standalone short stories and novellas published as eBooks. Some PHP Shorts may also be collected into print anthologies.

Pixel Hall Press welcomes queries from authors of short stories and novellas. Specifically, PHP is looking for highly polished, well-crafted stories about 4,000 to 15,000 words long.

More than genre, PHP editors consider how compelling the story is, how memorable the characters are, and how well the narrative develops (without clichés).More information and instructions for sending an email query can be found in the Writers Guidelines.

LINKS

About Pixel Hall Press

Pixel Hall Press Writers Guidelines

 

Online Self-Publishing Conference Explains How to Build Readership for Your Books

A new, online self-publishing conference will be held from 9:45 am to 5:00 pm ET on Saturday, November 16 and Tuesday, November 19 at TheSelfPublishingConference.com. Organized by two self-published authors and experienced event planners, the conference will feature presentations by 22 experts. Combined, these speakers have helped sell over 500 million books and  generate $1 billion in book sales in print, online and via information products and courses.

TheSelfPublishingConference

The content of The Self Publishing Conference is geared for: writers; authors; small- to large self-publishers; traditional publishers; entrepreneurs; software developers; SEO, marketing and business experts; and anyone interested in writing better and selling more books.

The event organizers Julia Hidy and Jane Tabachnick  note that interest in self-publishing has grown exponentially since 2008. Every day about 2,000 new books are added to Kindle.com alone. This rapid expansion of self-publishing is making it increasingly difficult for authors to have their books discovered by interested readers.

Many self-published books only sell one or two copies, whereas others sell hundreds, or even hundreds of thousands of books.Many best-selling self-published authors consider the business side of writing as they create their content. While writing their books, they develop and execute fully integrated PR, media, social media, marketing and SEO campaigns that can help create a ready-to-read audience and expand the future discoverability of their titles.

The Self-Publishing Conference will cover new channels, formats, platforms and software tools that can help authors establish greater market saturation, expand readership and boost sales. The speakers will offer a combination of online training, strategic planning, and mentoring sessions. They will provide proven insights, tips, tools, and case studies that can help you create a road map for your own success in self-publishing.

Speakers include John Kremer, Daniel Hall, Brian Jud, Deltina Hay, James J. Jones, Jane Tabachnick, Jim Kukral, Julia Hidy, Colin Scott, Ginger Moran, Ronnie Bincer, Colin Martin and more.

LINKS

TheSelfPublishingConference.com

Program: The Self-Publishing Conference

 

More Authors Take The Initiative in Book Marketing

According to the firm Author Marketing Ideas, the myth of the publisher as marketer is declining, as a growing number of authors realize that marketing their books is part of their job. Whether they are working with traditional publishing houses or self-publishing, more authors are taking the initiative to market their own books. 

AMIBookMarketing

The trend includes well known writers, such as Pulitzer Prize winning playwright and author David Mamet who decided to self-publish his new book. He told The New York Times earlier this year, “Publishing is like Hollywood — nobody ever does the marketing they promise.” So of his new book he says, “I am going to promote the hell out of it, even though I’ll probably make my own mistakes.”

Award winning children’s author Sherrill S. Cannon say that “Writing ‘The End’ is just the beginning for me as an author; once my book is written, I move into sales mode.” Cannon has written five successful children’s books and relies on social media to connect with fans and boost sales. “My publisher Strategic Book Publishing and Rights Agency and their sister company Author Marketing Ideas have helped me tremendously and given a huge boost through services such as video book trailers and press releases. But as an author my job is also to be proactive. I blog and guest blog as well as enter contests and submit my books for reviews.”

“Authors such as Sherrill Cannon are what we see more and more as the new normal,” says Ellen Green, Vice President of Author Marketing Ideas. In addition to offering traditional book-marketing services, AMI also hosts educational webinars for authors who want to market their books on their own. To educate and empower every author, AMI also has a “Free Tips” page on their website.

If statistics about the rise of self-publishing are accurate, there’s a whole lot of book-marketing going on. According to the book data company Bowker, the number of self-published titles increased 59 percent last year, topping 391,000 books, The authors of each of these books is engaged in some form of self-marketing. 

LINKS

Author Marketing Ideas

 

B2B Marketers Plan to Spend More on Content Marketing

WRITERS. DESIGNERS. The continuing growth of B2B content-marketing may provide new opportunities for writers, designers, and other content producers.

According to a study recently published by the Content Marketing Institute and MarketingProfs, 93 percent of B2B marketers in North America are using content marketing. Seventy-three percent of these respondents are producing more content than they were a year ago and 58 percent plan to increase their budget for content marketing over the next 12 months.

CONTENT MARKETING INSTITUTE PIE GRAPH

Entitled “B2B Content Marketing: 2014 Benchmarks, Budgets and Trends–North America,” the report publishes findings from the fourth annual Content Marketing Survey conducted by the Content Marketing Institute and MarketingProfs. More than 1,200 B2B marketers in North America from diverse industries and a wide range of company sizes responded to the survey in July and August 2013.

Here are a few key findings:

Compared to last year, marketers are using more content tactics (13 compared to 12) and more social-media platforms to distribute content (6 compared to 5).

The types of tactics used has remained relatively constant. The ten most popular tactics are:

  • social media (87 percent)
  • articles on their own website (81 percent)
  • e-newsletters (80 percent)
  • blogs (76 percent)
  • in-person events (76 percent)
  • case studies (73 percent)
  • videos (73 percent)
  • articles on other websites (68 percent)
  • white papers (64 percent)
  • online presentations (63 percent)

ContentMarketingCoverThe number of B2B marketers using infographics jumped from 38 percent last year to 51 percent in this year.

Large B2B companies outsource content creation more frequently than small companies: 72 percent of large companies (1000+ employees) use a mix of in-house and outsourced professionals for content creation. Only 33 percent of small companies (10 to 99 employees) outsource some of their content-creation work.

Writing and design are the two functions most likely to be outsourced: 64 percent outsource writing; 54 percent outsource design; and 22 percent outsource editing.

Other functions that B2B marketers outsource include content distribution/syndication (30 percent), measurement/analytics (22 percent), content planning and strategy (8 percent), and the creation of buyer personas (5 percent).

The Organizations Behind the Research

CONTENT MARKETING INSTITUTE BOOK COVERContent Marketing Institute is a content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.

One way to learn what B2B clients are expecting to achieve with content marketing is to read the newest book by CMI founder Joe Pulizzi. The book’s title alone explains a lot: “Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less.” 

MarketingProfs is a marketing education and training company that offers actionable know-how to more than 600,000 MarketingProfs members.

The research study was sponsored by Brightcove, a global provider of cloud services for video. Brightcove cloud content services can be used to operate video services across PCs, smartphones, tablets, and connected TVs.

LINKS

B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America

About the Content Marketing Institute

About Marketing Profs

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less