Drone Photography Survey Shows Interest is Rising Among Pros

A “PPA-DronePhotoDrone Use Survey” conducted by Professional Photographers of America shows that interest in drone photography is rising.  In a recent survey of more than 1,000 professional photographers, nearly one-third of the respondents who aren’t currently using drones said they are “very likely” to include drone images as part of their product offerings in the next two to five years.

Other findings from the survey revealed:

Drones are being used most frequently in these four specialty areas: real estate (25.3 percent); commercial (19.1 percent), wedding (11.8 percent) and nature (11.4. percent).

Forty percent of respondents who currently aren’t using drones have had customers inquire about using them as part of their paid assignments.

The results from the PPA survey parallels data from the Federal Aviation Administration (FAA) that projects that sales of drones (Unmanned Aircraft Systems) will grow from 2.5 million in 2016 to 7 million in 2020.  The FAA also projects that the sale of drones from commercial use will double from 600,000 this year to 2.7 million in 2020.

PPA Resources

At PPA’s annual Imaging USA conference from January 8-10 in San Antonio, TX, PPA will share additional findings the from their organization’s survey. The conference will also include a first-of-its kind drone photography exhibit and live photography drone demonstrations.

“We pride ourselves in helping our members stay ahead of the latest and greatest technology resources available to professional photographers,” said PPA CEO David Trust. “As our survey and new FAA data revealed, drone usage and regulations are growing and changing. Our goal is to educate photographers so they can make informed decisions about when and if to add drone photography into their service offerings.”

Adding drone photography to a photography business involves more than the cost of the drone itself. For example, operators must comply with evolving FAA guidelines, pass TSA background checks, and take a UAS operator test. PPA publishes information about news related to drone regulations on their website.

Find Info about Drone Photography at Adorama Drone Experience

Drone photography and videography are being used in dozens of fields, including commercial and residential real-estate photography, insurance assessments, land use surveys, event photography, marketing, and construction-site monitoring. Creative niche applications are being explored every day.

The Adorama Drone Experience is a digital hub of inspiration and information for photographers and videographers who want to take their drone photography to the next level. The website includes jaw-dropping aerial content, gear guides, tips and techniques from experts, and the latest on flight rules and regulations. The content was developed by Adorama, one of the world’s largest photography, video, audio, imaging and electronics retailers.

DronesTakeOff

“Drone photography and videography is a rapidly evolving trend that isn’t going anywhere, anytime soon,” states Lev Peker, chief marketing officer, Adorama. “Unlike other aspects of digital imaging, there are far more complications, rules and know-how to safely and successfully use drone gear.”

For four decades, Adorama has been a leading authority in the field of digital imaging, Peker adds: “We are deeply rooted in the community and have extensive partnerships with artists and manufacturers.”

The Adorama Drone Experience is an immersive environment designed to make you feel as if you are seeing the world through the eyes of the drone. In addition to stunning footage, the hub offers drone gear buying guides for all levels, product reviews, videos, and tutorials to help you successfully navigate each stage of evaluating, purchasing and using drones.

Drone Photography Experts Share Insights

One Adorama Drone Experience contributor is Nils Granholm who has worked with remotely piloted vehicles since 1986. Granhom’s diverse aerial imaging work includes Hollywood productions, commercial entities like Volkswagen, and agencies such as the US Department of Homeland Security.

Drone photography enthusiasts can get a taste of what to expect from Nils on AdoramaTV and the Adorama Learning Center by reading his latest article on new drone purchases  and video on drones, “FAA and You.”

Designer, educator and photographer Dirk Dallas, who has taken the aerial photography and cinematography world by storm, will also be among the A-list contributors to the Adorama Drone Experience.

“After making images for 10 years at eye level, I needed a new challenge,” says Dallas. “Capturing photos and video from the air with a drone has fulfilled that need because it allows me to see the world in a completely unique way.”

A fan favorite from Adorama’s “Through The Lens” series, Dirk’s knowledge and creativity can be seen in recent AdoramaTV videos and Adorama Learning Center articles.

Photoshop World Brings Creative People Together July 19-21 in Las Vegas

PhotoshopWorld_Branding_300x250Each year creative people from all walks of life come together for three days in Las Vegas. Their mission is to leave the world behind and totally immerse themselves in a Photoshop, design, and photography love fest called Photoshop World. This year’s event runs July 19-21, 2016 at the Mandalay Bay Convention Center.

The Photoshop World Conference brings together photographers, graphic designers, retouchers, illustrators, web creators, social media managers, bloggers, hobbyists, video editors, art directors, and many other people who use Adobe tools to create, excite, inspire, and communicate.

The conference is sponsored by Adobe Systems and produced by the KelbyOne online education community.

More than 80 Educational Sessions

The conference includes more than 80 sessions presented by an extraordinary roster of talented instructors.

Courses cover topics related to Photoshop, Lightroom, Creative Cloud, lighting, inspiration, photography, video, and mobile apps. For example, instructors will explain how to:

  • Use Creative Cloud mobile apps
  • Produce gallery-worthy black-and-white images
  • Develop new revenues from stock photo creation
  • Build workflows that bring together mobile phone and DSLR images
  • Create panoramic, high dynamic range, and time-lapse photographs
  • Create snapshot videos for weddings and other events
  • Bring your landscape photography to life
  • Get started in aerial photography

Because creative people learn best when they’re having fun, the conference also includes loads of networking events, parties, after-hour sessions, meet-ups, and get-togethers. The conference kicks off with a high-energy opening keynote by people at Adobe who have made Photoshop World

“Photoshop World isn’t just another conference. There’s a very special vibe to it, an energy that recharges and renews your creative spirit,” said conference technical chair Scott Kelby. “People come here year after year to lose themselves in all this cool stuff and Photoshop is at the heart of it. No matter what you do, whether it’s video, photography, design, or blogging, this tool has changed our world.”

He says the goal has always been for participants to come away learning more in these three days than they have in the last three years and it’s what’s powers the conference from start to finish. It’s the ‘secret sauce’ that has made Photoshop World a must-attend event for the creative community for 19 years straight.

 

Visual Design Pros Will Find Inspiration at HOW Design Live

Visual design professionals must keep pace with the multitude of changes in technologies, trends, and ideas that are affecting how we work, shop, and live. Because employers and clients expect designers to continually deliver fresh ideas and solutions, the HOW Design Live Conference for visual design professionals has updated the scope and content of its educational programs.

The 2016 HOW Design Live Conference is scheduled for May 19-23 at the Georgia World Conference Center in Atlanta. The conference program will bring together creators from design, art, culture, tech, and business to share their stories and accomplishments.

HOW Design Live Logo

“How Design Live is a once-in-a-lifetime gathering of inspiring speakers — an unbelievable line-up of luminaries,” said Gary Lynch, HOW Design Group Show Director. “Many have referred to the event as the TED of the design and creative community. It’s the best platform for professionals to gather an incredible amount of design inspiration and creative wisdom ”

Six program tracks enable creatives to discover new ways of thinking about their careers and insights into how design influences business strategies. The six program tracks include:

  • Design and Creativity
  • In-house Management
  • Vision and Leadership
  • Branding and Packaging
  • The Creative Entrepreneur
  • Interactive Design
  • Tools and Resources

Some presentations will give you a glimpse into technologies that can affect your work

Sci-Fi Meets Reality: The Future of Design
In a mind-bending keynote presentation, futurist Amy Webb will show how technology and design will soon begin to intersect in weird and wonderful ways. She will explain how algorithms are being used to design products, communities, and experiences. Webb will challenge designers to think hard about what to do now to prepare.

Other technology-related sessions will cover real-time data-driven design, designing for 3D, design challenges for a global audience, cinematic techniques for user-experience design, principles of motion design, and tools for taming the workflow beast.

Some sessions address the fact that many creative professionals want to do side projects that will may lead to new business opportunities or personal fulfillment.

Excuses Holding Entrepreneurs Back
Mona Patel, author of the bestselling book “Reframe: Shift the Way You Work, Innovate and Think,” will talk about four “excuse personas” that cause people to hesitate from pursuing ideas for new businesses.

Just Shoot It: Photos and Videos for Personal and Professional Creative Projects
In this 2-hour, hands-on workshop, designer and author Jim Krause will show how to use your designer’s eye and creative brain to come up with compelling images. Whether you use a pocket digital camera, a DSLR, or a smartphone camera, you can create images that look good enough for professional assignments or personal projects.

Licensing Know-How: Creative New Revenue Streams from Art + Design
The licensing industry generates $158.8 billion a year in worldwide retail sales. In this class, J’net Smith will detail how licensing works and  provide tips for recognizing  potential opportunities to license your art and designs in the marketplace.

Ignite Your Passion Project: A Side-Gig Seminar and Connecting Event
If there’s something you’re burning to create, but feel stuck in getting it started, this evening event might fire up your motivation Conference attendees and presenters will talk about how they have fostered successful side gigs, fulfilled their creative urges, and launched new businesses.

A full list of speakers and sessions can be found at www.howdesignlive.com. Early-bird registration rates are available until April 1, 2016

Starting Salaries Will Be Up Significantly for Eight Technology and Creative Jobs

As companies increase their focus on digital strategy, starting salaries are rising for professionals with expertise in this area. The 2016 Salary Guides from staffing specialists Robert Half Technology and The Creative Group show that base salaries in the technology and creative fields are expected to increase 5.3 percent and 3.8 percent, respectively, in the coming year. But some roles are projected to see even bigger pay bumps.

“Companies continue to struggle to find professionals who can help create seamless digital experiences – from collecting and analyzing customer data to building secure e-commerce environments to providing intuitive, easy-to-navigate websites,” said John Reed, senior executive director of Robert Half Technology and The Creative Group. “Strong demand and a limited supply of professionals with digital competencies have put job seekers in the driver’s seat. Businesses risk losing good people to prospective employers who promise more money or new challenges.”

The following eight high-paying jobs are expected to see substantial increases in average starting salary in 2016, according to the Robert Half Salary Guides*: Compared to 2015 starting salaries, the eight positions below will see starting salaries from 5.9% to 9.7% higher than in 2015.

  • Wireless Network Engineer: Up 9.7% over 2015
  • Big Data Engineer: Up 8.9% over 2015
  • Data Scientist: Up 8.9% over 2015
  • Mobile Applications Developer: Up 8.2% over 2015
  • Content Strategist: Up 8.1% over 2015
  • Multimedia Designer: Up 6.3% over 2015
  • User Experience (UX) Specialist: Up 5.9% over 2015
  • User Interface (UI) Developer: Up 5.9% over 2015

RHT-TCG-Top+8+Roles_11_4_2015

More information about these and other potentially high-paying career opportunities, including job descriptions, can be found in the Robert Half Technology 2016 Salary Guide, which includes a wide range of information technology positions, and The Creative Group 2016 Salary Guide, which focuses on interactive, design and marketing jobs.

Both Robert Half Technology (rht.com) and The Creative Group (creativegroup.com) are divisions of Robert Half, the world’s first and largest specialized staffing firm.

Handbook Shows How to Design Your Own Fabric, Wallpaper, or Gift Wrap

To encourage novices in surface design, Spoonflower has published “The Spoonflower Handbook: A DIY Guide to Designing Fabric, Wallpaper, and Gift Wrap.”

Not long ago, few artists ever had the chance to design fabrics and wallpaper because printing even a few yards required a significant financial investment. Today, thanks to digital, print-on-demand printing, anyone with a computer, Internet connection, and idea can upload a file and have their design printed on a yard of fabric, wallpaper, or wrapping paper.

Spoonflower, a North Carolina-based start-up, prints short runs of fabrics, peel-and-stick wallpapers, and wrapping-papers for hundreds of thousands of creative people worldwide. Spoonflower customers then incorporate their printed designs into thousands of creative projects for the home or wardrobe.

For example, the handbook shows you how to use digitally printed materials to make:

  • A world traveler pillowcase with map designs
  • A stuffed gnome toy
  • Pet silhouette hankies
  • Zippered fabric pouches
  • Autumn leaf table wrap
  • Typographic wrapping paper
  • Food for thought table runner
  • Photo panel wall art
  • Damask shower curtain
  • Portrait pillows
  • Infinity scarf
  • Color-chip lampshade
  • Family portraits necktie
  • Coloring wallpaper and desk wrap

Designs on peel-and-stick wallpaper can be used to personalize your laptop, tablet, phone, and other flat surfaces.

Written in easy-to-understand language, this beautifully illustrated, 207-page book covers everything from design equipment and software to working with photos, colors, scans, repeats, and vector files. It talks about sources of inspiration and explains how to source images and use them legally.

The book was written by Spoonflower co-founder Stephen Fraser with Judi Ketteler and Becka Rahn. Jenny Hallengren provided the photographs. It was published by the Steward, Tabori & Chang imprint of Abrams.

According to Fraser, the project ideas and information in the Spoonflower Handbook can help everyone from quilters and crafty parents to professional artists and aspiring fashion designers: “We set out to create the most approachable book possible…This book is about the joy of making something mingled with the challenge of learning new things.”

LINKS

The Spoonflower Handbook: A DIY Guide to Designing Fabric, Wallpaper & Gift Wrap with 30+ Projects

Spoonflower

The Creative Group 2016 Salary Guide Provides Ranges for 120+ Positions

The Creative Group  (TCG) has released its 2016 Salary Guide. The free 32-page guide features salary ranges for more than 120 positions in the creative industry.  The positions are grouped into five categories:

  • Design and Production
  • Interactive Design and Production
  • Content Development and Management
  • Advertising and Marketing
  • Public Relations

According to Robert Half analysts, creative and marketing staff can expect average starting salary gains of 3.8 percent next year.

 

Content strategy and mobile development roles are in particularly high demand as organizations focus heavily on initiatives that enable them to connect with customers anytime and anywhere.

The guide also includes local variance numbers that enable employers to calculate the adjusted low-to-high salary range for specific cities. For example, average starting salaries in Cedar Falls, Iowa are about 87% of the U.S. average salaries published in this guide. In San Diego, California, the average starting salaries about 123% of the U.S. average salaries.

The content is directed at potential employers of full-time, part-time, contract-to-hire, and freelance creative professionals. It includes sections on:

  • Seven Sizzling Hiring Trends
  • Eight Essentials of an Award-Winning Team
  • Qualities to Look for In Job Candidates
  • Hiring for Your Environment

According to the guide: “Employees at all levels who specialize in mobile and responsive design continue to be in strong demand. Professionals skilled at creating content for the small screen are also become more sought after as wearables and other mobile devices gain in popularity.”

TCG identified eight essentials of an award-winning creative team:

  • a digital strategist
  • content strategist
  • user experience designer
  • visual designer
  • graphic designer
  • user interface developer
  • front-end web developer
  • web content writer

Three new roles that bubbling up in the creative world include: creative technologist; customer experience designer; marketing automation manager.

Hiring Trends

In addition to identifying salary ranges, the guide includes tips for hiring the right creative professionals for your particular company culture, retaining the best talent, and working with freelancers.

For example, the guide advises companies to “Highlight the unique attributes of your workplace culture on your website and in job postings. Make sure your hiring managers can easily articulate why your business is a great place to work.” The TCG guide also notes that “Many workers who feel they deserve a raise won’t even ask for one before deciding to resign.”

Employers should benchmark their salaries proactively against those of other companies in their region and industry. “In addition to offering competitive pay, employers need to consider salary discussions more often than the scheduled annual review.”

Freelancers Are Hot

In the “What’s Hot” list of “7 Sizzling Hiring Trends,” the report notes that “Indie creatives are in demand.” Agencies and in-house creative departments are using freelancers to help manage workloads and provide specialized skills that don’t exist internally: “In many cases, they are extending full-time offers to consultants who have proved successful in their roles.”

About The Creative Group

The Creative Group is a division of Robert Half, a global leader in professional staffing and consulting services. TCG specializes in placing interactive design, design, and marketing professionals on a project, contract-to-hire, and full-time basis.

LINKS

The Creative Group 2016 Salary Guide

The Creative Group Salary Center and Salary Calculator

The Creative Group Blog