In the guide, you’ll get a firsthand look at the ever-evolving business side of social media, with insights from influential photographers, photographer representatives, design agencies and brands.
“Photos are the cornerstone of social media success and photographers must be nimble, understand the opportunity each platform provides, and know how to push for the fees they deserve,” says PhotoShelter CEO Andrew Fingerman. “This guide is meant to get photographers thinking about just that.”
The guide includes
– Examples of how creative influencers are leveraging large followings to make money
– Contract-negotiation tips from a photographer representative
– Social media-specific licensing language to consider including in contracts
– Insights into what design agencies and brands look for when hiring photographers for social media content
Comments throughout the guide make it clear that photographers must continue to adapt to the ever-evolving social-media landscape. Social-media platforms are continuing to develop features for monetization and photographers can offer but ancillary services in addition to photography.
Licensing Your Photos For Social Media is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes more than 60 educational guides on topics such as photo contests, email marketing, publishing photo books, and mapping out a photo business plan.
The PhotoShelter platform gives professional photographers an easy way to store images, create beautiful websites, deliver work, and sell or license photos.
Pursuit of Portraits is a global creative community that unites portrait photographers and enthusiasts of all skill levels and backgrounds, facilitates collaboration, and fosters supportive relationships within this creative community.
Pace, a large, independently owned brand storytelling agency, has opened a 2,900 sq. ft. studio space for video, photography, editing, collaboration, and creative innovation. Adjacent to the agency’s office in Greensboro, North Carolina, the studio space is called “The Outskirts.”
The expansive, airy studio is an inspiring environment for all types of teams to collaborate and create compelling work for the national and global brands Pace serves. The studio includes:
–Ideation and innovation labs to explore virtual and augmented reality, 360-degree video, and multi-dimensional animation
–a client collaboration lounge and social bar
–Edit bays and stop-motion and retouching labs
–a 25-foot cyclorama (cyc) wall for photo and video shoots
With the new studio, Pace is prepared to meet the growing demand for new forms of digital media. In addition to custom photography services, Pace can support live-stream interviews and presentations, cinemagraphs and loop videos, broadcast-quality video finishing and editing, stop-motion videos, 360-degree video capture and editing, set design, newsroom editing and publishing, social content, and more.
“The Outskirts is a resource for any and all clients,” said Jason Whiting, president of Pace. “Pace can develop visual storytelling with amazing quality that delivers on a diverse set of creative needs, channels, and price points across digital, broadcast, social media, and events.”
Visual storytelling is becoming an increasingly important element of brand communications. According to a 2017 study published by Google, one in three adults between the ages of 18 and 54 view video from mobile devices and that number is growing. AdWeek reported that 47 percent of brands publish four branded videos each month.
According to Pace executives , the name The Outskirts is an “invitation for thinkers and dreamers to mine great ideas from the furthest reaches of their imagination.”
“Creative ideas are born and nurtured in space like this,” said Cinnamon Pritchard, VP Executive Creative Director.”The Outskirts is going to be a garden for great ideas —to shape them, grow them, and send them out into the world.”
The Pace creative agency develops integrated experiences for a diverse client base that includes some of the world’s most iconic brands. It has more than 370 employees and offices in: Dallas and San Antonio, Texas; Greensboro, North Carolina; New York City; and Bentonville, Arkansas.
Salaries grouped into 5 categories, including Digital Design and Production, Content Development and Management, Advertising and Marketing, Agency or Corporate, and Public Relations.
Specific jobs include: graphic designers, creative services managers, studio managers, 3D animators, 3D modelers, multimedia designers, package designers, illustrator/infographics designers, photographers, video editors, instructional systems designers, copywriters, technical writers, web content managers, MarCom managers, SEO/SEM specialists, social media managers, event/trade show managers, and public relations specialists.
Salaries are presented in percentiles (25th, 50th, 75th, and 95th). These low, mid-point, and upper salary ranges reflect factors such as the candidate’s experience level and skills and the complexity of the job duties.
You can use an online salary calculator to customize the salary ranges in the guide for nearly 135 cities in the U.S. and Canada.
The 2018 Salary Guide guide also includes data on benefits, incentives, and perks.
Here are a few of the trends identified in the guide:
Demand remains strong for skilled professionals in creative fields. Companies must work harder to attract and retain the best people. Companies the want to hire employees who can perform multiple types of jobs must be ready to offer more if they identify candidates who bring a lot to the table.
Many hiring managers are taking a closer look at “soft skills” such as communication, collaboration, and flexibility. While hard skills can be taught, soft skills are more difficult to develop and may play a greater role in determining who might be the best fir for the work environment.
Companies should speed up the recruitment process. Nearly seven in 10 job seekers surveyed by Robert Half said they lose interest in a firm if they don’t hear back within two weeks after an initial interview.
According to guide, companies are increasingly using data to drive business decisions and marketing strategy. They are seeking individuals who can help develop and run campaigns, analyze performance, and identify growth opportunities. Some of the hot jobs in the United States include:
Digital marketing manager
Digital project manager
Marketing analytics manager
Marketing automation manager
User experience design
User experience researcher
According to research by The Creative Group, more than two-thirds of advertising and marketing teams said their teams collaborate closely with IT professionals.
Consider More Than Compensation
“Salary is still king, but professionals are paying more attention to other factors that can affect their quality of life,” said Paul McDonald, senior executive director for Robert Half. He said job seekers are taking an increasingly holistic view when assessing whether to accept a job offer.
“Highly skilled professionals want assurance that the company will invest in their careers and help them keep their skills current,” McDonald added. “This is especially true in industries that are changing rapidly, like technology and finance.”
Robert Half advises employers to highlight five key elements when recruiting:
Compensation, including benefits, incentives, and perks
Cost of living
Hiring managers should expect recruits to ask questions such as:
How often do employees refer their friends to open jobs within the company?
Is promoting from within the exception or the rule?
Are there several potential career paths or is there just one traditional ladder?
Does the company offer flexible work schedules, telecommuting options, or commuting benefits?
About The Creative Group
The Creative Group, a division of Robert Half, is a resource for creative and marketing talent on a freelance, direct-placement, consulting, and project basis. The information in the 2018 Salary Guide is based on average starting salaries from thousands of actual job placements from the previous year.
It is possible to earn a decent living as an independent writer. But only if you approach it more like a freelance writing business than a sideline gig.
It’s not enough to simply enjoy writing. You also need to know what type of writing is currently in demand and have expertise in topics other than writing.
Then, of course, you need connections to clients who will pay good money for above-average content from writers who don’t need much training to get started.
Without a business-like approach to finding a few good, steady clients, you can quickly find yourself doing nothing but low-paying jobs for difficult clients. Or, you could spend more time seeking work than working for pay.
One company that can help you get up to speed on the business of freelance writing is Contena. This subscription-based platform offers online training and coaching plus a steady stream of inks to job openings for independent writers.
The six modules in Contena’s online academy explain strategies for building a steady income, creating writing samples, building a portfolio, crafting article pitches, and landing the best clients. Many freelance writers spend months learning these skills the hard way — through a lot of painful trial and error.
The Scout service helps you find the best available writing jobs by category, pay, and other criteria. Listings include part-time, full-time, and temporary writing assignments in fields such as education, real estate, business, health, and marketing. Recent job postings included health news writers, web copywriters, science content editors, social studies curriculum writers, and tech and gadget reviewers.
If you prefer coming up with your own ideas for articles, you can pitch story ideas to publishers listed on Contena’s Submissions section. This section lists companies that pay for submitted articles.
Contena Alerts will notify you about jobs that arise in your area of expertise. If you apply quickly and provide writing samples that reflect your knowledge, you can increased your odds of winning that job.
One challenge of working independently is that you don’t have supervisors encouraging you to continuously update and improve your skills. If a freelance client is unhappy with the quality of your work, they simply hire someone else. If you subscribe to the Platinum level service, your Contena coach will review your pitches and writing samples and provide constructive feedback for refinement. Your coach can also work with you on effective marketing materials.
Like Online Dating: You’re Seeking Good Matches
Freelance writers build successful businesses by developing lasting relationships with a few wonderful clients who pay them well for a defined amount of work each month. So, subscribing to Contena can be like joining an online dating service.
Contena can help you identify good matches for your specific writing skills. But it’s up to you to build the long-term professional relationships that can help your writing business grow. If you connect with clients that will pay you thousands of dollars each year (and provide word-of-mouth referrals), you won’t need to subscribe to Contena for long.
And once you build a steady, predictable income from a few good clients, you will feel more comfortable devoting a few hours a week on personal writing projects that might never pay off. If you are just starting out as an independent writer, you will soon learn that time is your most precious resource.
If you squander too much time chasing low-paying jobs, the amount of income you can earn each year will be limited. So be smart. Consider getting some training and coaching before you start pursuing the best prospects for your business.
If you would like to sell more of your designs, art, or photographs, now is a great time to check out everything that’s possible through Pixels.com. Their “set-your-own-price” alternative to traditional art licensing gives you greater control over how much you can earn from the sale of your images.
Pixels.com is global print-on-demand marketplace that allows design enthusiasts to choose which images they would like to have printed on more than 25 different products, including framed prints, metal prints, wood prints, greeting cards, T-shirts, hoodies, tote bags, duvet covers, men’s apparel, women’s apparel, throw pillows, shower curtains, beach towels, smartphone cases, and more.
Pixels handles all the details associated with printing, matting, framing, packaging, shipping, insuring, and customer service. Orders placed through Pixels.com go to one of 14 production facilities in 5 countries around the world. This makes it easy to print and ship your products to customers anywhere in the world. For example, if a buyer in Germany orders a product decorated with one of your images, the product will be printed and shipping a facility in The Netherlands.
The Pixels site, which attracts 5 million unique visitors per month, typically receives a surge or orders in November and December from holiday gift givers.
You Set Your Own Prices
Unlike licensing deals in which the publisher sets the price and dictates the amount of royalties you will receive, Pixels.com lets you set the price for the products made with your images.
As a seller, you will see a base price that covers production and fulfillment costs for each item. The amount you add as the mark-up will be the selling price. When the product sells, you earn 100 percent of the markup amount.
You can also choose which of your images you will permit to be printed on which products. For example, a high-resolution nature photograph that looks spectacular as a large metal print might not look the same on a beach towel or duvet cover.
Pixels.com was founded by Sean Broihier, the self-taught programming whiz who started the Fine Art America platform in 2006. Pixels.com complements the Fine Art America site by appealing to a broader base of customers who may be interested in photo merchandise, fashion apparel and accessories, and home decor items.
Sean Broihier was one of the first e-commerce entrepreneurs to enable all living artists to sell their artwork online. He said the “set-your-own-business-model” has been a big driver of the growth of the platform: “It has always been my opinion that artists should be able to set their prices as high or as low as they want to.” If an art publisher chooses to sell a canvas print for $50 and offers artists a 10% royalty, the artists shouldn’t have to decide whether or not they are willing to accept $5 for the sale of their art on the prints.
Multiple Options for Sales and Marketing
Over the past 11 years, Broihier has really listened to the concerns of artists and photographers who sell their work on the site. So he has continuously developed tools that enable you to adapt to all the different ways that art is now discovered, promoted, and purchased.
For example, here are just a few of your options. You can:
Sell Pixel’s print-on-demand products through your own Shopify store.
Sell print-on-demand products through your own branded storefront hosted by Pixels.com
License individual images and set your own terms for royalty-free and rights-managed licenses.
License images for streaming to digital displays.
Connect directly with buyers who express interest in buying one of your originals.
Print sample products for display at art fairs or in your studio. You can also print sell sheets that show potential buyers how your art will look of various products and explain how they can order them.
Publish news releases, blog posts, e-newsletters, and e-mail marketing programs through Pixels.com.
Run automated marketing campaigns on Facebook and Twitter
You can even use an iPad app as a sales tool. If a potential buyer of your art wants to preview how it might look on their walls, your can use the augmented reality interface on the Pixels.com iPad app.
The Pixels app takes the guesswork out of buying art online. After the customer the size of the print and how it will be matted and framed, the buyer can view an actual-size preview on their own walls. They can even see what the finished product will look like from different angles within the room.
Everything the viewer sees is perfectly to scale. For instance, a 24 x 36 inch canvas print will appear on the wall at exactly 24 x 36 inches. As the individual walks around the room, the app uses the iPad’s video camera and a unique tracking algorithm to keep the image perfectly positioned in the desired location on the wall.
Pixels.com also has deals with retailers such as Deck the Walls, The Great Frame Up, and the Framing and Art Center to sell artwork at more than 150 retail locations in the U.S. and Canada. Plus, Pixels.com has special programs available for large-volume buyers in the hospitality and design fields.
If you want to see the types of art that buyers purchase through the Pixels.com each day, you can see it. Pixels.com also publishes real-time comments and reviews from customers who are (and aren’t) totally satisfied with the ordered products.
You can also join online communities of like-minded artists. The site includes more than 1900 groups dedicated to topics such as office decor, self-promotion, historical buildings, the Adirondacks, orchids, and photographs edited to look like paintings.
If you would rather spend your time creating more art than worrying about how to get it reproduced, promoted, and sold, Pixels.com can help.
The site was set up to power sales everywhere artwork is bought and sold: “It doesn’t matter if you want to hang your artwork, carry it, wear it, license it, or stream it.” Millions of buyers all over the world decorate their homes and accessorize their lives with Pixels products
The employment outlook for creative talent is expected to remain relatively steady in the second half of 2017, according to a survey of advertising and marketing executives by The Creative Group staffing firm.
Just 9 percent of the executives surveyed said they plan to expand their teams. The majority (64 percent) anticipate maintaining staff levels and hiring primarily to fill vacated roles. About 4 percent of executives said they planned to reduce positions and 21 percent said they would be freezing employment (not filling vacated positions or creating new positions).
The executives who said they plan to add staff will be adding employees in one or more positions, including:
Account services: 24 percent
Mobile design/development: 21 percent
Marketing research: 21 percent
Public relations: 20 percent
Social media: 19 percent
Customer experience: 18 percent
Web design/production: 18 percent
Digital marketing: 18 percent
Print design/production: 18 percent
Brand/product management: 17 percent
Interactive media: 17 percent
Copywriting: 16 percent
Media services: 16 percent
Content marketing: 15 percent
Creative/art direction: 14 percent
Recruiting Challenges Persist
Forty-five percent of advertising and marketing executives said it’s challenging to find creative professionals today. Hiring managers at large advertising agencies (100 or more employees) expect the greatest difficulty, with 67 percent reporting it’s somewhat or very challenging to identify the talent they seek. According to survey, the hardest roles to fill are those in media services, customer experience, and account services.
To overcome recruiting challenges, companies may expand their search geographically. Forty-five percent of executives said they are now more willing to look outside their city or state to find the right person for a creative position than they were three years ago.
“Demand for digital content and services continues to grow, and companies struggle to find professionals well-versed in the latest platforms and strategies used to create unique and positive customer experiences,” said Diane Domeyer, executive director of The Creative Group. “Given strong competition for these highly skilled individuals, employees need to take a proactive and streamlined hiring approach to secure top talent.”
The Creative Group Blog offers tips on hiring creative professionals in a competitive market and advice for job-seekers.
About the Research
The national study was developed by The Creative Group and conducted by an independent research firm. It is based on more than 400 telephone interviews — with approximately 200 marketing executives randomly selected from companies with 100 or more employees, and 200 advertising executives randomly selected from agencies with 20 or more employees.
The Creative Group specializes in connecting interactive, design, marketing, advertising, and public relations talent with the best companies on a project, contract-to-hire, and full-time basis. Visit roberthalf.com/creative group.
If you sell art online, you might be encouraged by some online art sales statistics reported in the 2017 Hiscox Online Art Trade Report. Hiscox is an international provider of specialized insurance to small businesses and property owners.
According to the Hiscox report, online art sales reached an estimated $3.75 billion in 2016, up 15 percent from 2015. This gives the online art market an 8.4 percent share of the overall art market (up from 7.4 percent in 2015).
The online art market is predicted to reach $9.14 billion by 2022.
“For those who say the online art market has had its day, it hasn’t even had it’s morning yet. It’s still waking up,” says Robert Read, head of art and private clients at Hiscox.
Most online sales are for works priced below $5,000. In the 2017 survey, 79 percent of online art buyers said they spend less than $5,000 per piece. This is up from 67 percent in 2015.
People who have purchased art online once continue to buy art online. About 65 percent of previous online art buyers purchased more than one artwork in 2016.
Fully 91 percent of online art buyers surveyed said the quality of art available is one of the most important elements in their decision to buy art online. They reject the notion that the online art market is a dumping ground for works that can’t be sold offline.
Some art lovers continue to be hesitant about buying art online. Some fear the physical art will look different from the online image. Or, buyers worry that the condition of the artwork might be different from what was anticipated. About 73 percent of the hesitant buyers surveyed said they would like to speak to a human expert before making a decision to buy art online. Others would be interested in reviews and feedback from previous clients. Shipping options and return policies also matter.
Instagram has overtaken Facebook as the preferred social media platform for promoting and discovering art. Fifty-seven percent of art galleries said Instagram is the most effective in terms of raising awareness. About 35 percent of galleries said Instagram is driving direct sales, compared to only 7 percent of respondents who mentioned Facebook.
About $720 million in online art sales in 2016 came through online auctions by Sotheby’s, Christie’s, and Heritage Auctions. This represents about 19 percent of online art sales.
For most traditional galleries, e-commerce isn’t a major sales channel. About 59% said online purchases account for less than 5 percent of their sales. The 18 percent of galleries that derive most of the sales from direct online sales deal in collectibles such as watches, design, furniture, and photography.
About 49 percent of galleries who sell art online do so through a third-party e-commerce platform.
Some online art platforms (29 percent) have either established a brick-and-mortar gallery space or are thinking about doing so.
The report predicts online auctions will become a key battlefield this year. Virtually every online art platform has started to offer an online auction services.
To help further grow the market, online art platforms will seek ways to build trust with current and potential buyers. Expect them to offer buyers more background information the artist and the object. They may also boost the educational experience by producing more informative and interesting content.
Methodology and More Information
The 2017 Hiscox Online Art Trade report is based on a survey of 758 art buyers from ArtTactic’s client mailing list and a survey of 132 galleries and dealers representing a wide range of art and collectibles. The report also includes insights from one-to-one interviews and online surveys of key staff at online art platforms.