Publishing Enhanced Novels May Require Teams of Writers, Artists, and Musicians

What will novels of the future be like? David Farland, a best-selling author of more than 50 novels, thinks he knows. He predicts authors will take advantage of advances in e-book technology and use music, art, and animation to enhance the novel’s storyline.

Then, publishing houses will become more like multimedia production houses, with book editors serving as “producers.”

To start preparing for a future in which the text of a novel comes together with images and sounds in a meaningful way, Farland co-founded East India Publishing. The company used enhanced e-book technology to produce Farland’s new young-adult novel “Nightingale.”

As he developed “Nightingale,” Farland purposefully crafted a storyline that would make use of enhanced e-book technology. Instead of adding sound and art as an afterthought to an existing manuscript, Farland created a work in which the music and art fit the story.

His story is about a young man who wants to become the world’s greatest guitarist and venerates the music of Joe Satriani. The 45-minute album of music that supports chapters in the enhanced e-book, was created by James Guyman, head of the American Composers’ Guild. Farland reports that “The music sounds like it could have been produced by Satriani, in the style of Pink Floyd, brining the music in line with the story.”

Making E-Reading More Engaging

Farland regards “Nightingale” as a first step toward creating a more engaging form of novel, the kind that kids who are reluctant readers might devour.

Although die-hard lovers of printed books swear they will never read an e-book, Farland says, “The enhanced novel, when done properly, can be something to experience” and may take e-reading to the next level.

Ultimately, the production of enhanced novels may require troupes of writers, artists, illustrators, animators, composers, and musicians commissioned to create a finished work that is far greater than a single writer could achieve working alone.

For “Nightingale,” East India Press hired several artists and inserted “cinemagraphs” in chapter.  (A cinemagraph is a minimalist form of animation in which only one element of a photo or illustration moves.) Other features of the enhanced e-book version of “Nightingale” include video interviews and photographs of the setting in which the story takes place.

The Evolution of Publishing Houses

The rise of enhanced e-books will mean that traditional publishing companies may eventually operate more like production houses, says Farland. They will be equipped not just to produce novels, but stories in many formats.

He regards this multimedia evolution as a way for major publishing companies to develop products that are recognizably superior to the millions of books being churned out by self-publishing companies that let everyone be a published author.

Creating e-books has become so cheap and easy that readers are being deluged with books that often aren’t very good, Farland points out. He believes readers will soon realize that the publishing-company gatekeepers (the editors and agents) served a useful purpose by  reading through the slush piles of manuscripts to find those authors whose works were ready for the marketplace.

As more and more people start using e-readers to read most of their books, publishing houses won’t have to spend as much money to print, distribute and warehouse books. Instead, he says, “We’ll spend it on creating great products.”

This means that “We’re going to need editors in the future who understand how to green-light a novel and who can recognize what will please an audience. But once a work is selected, the editor will take the role of the producer—assembling a creative team of composers, musicians, illustrators, animators, directors, sound-effects engineers, and so on.”

“We don’t want to replace reading,” contends Farland. “We don’t want to make movies. Reading often engages imagination in ways that movies fail to. We want to keep it that way. We want the reader to be a partner with us in brining a tale to life. At the same time, we hope to ‘enhance’ the story, help readers become more fully involved with it, yet keep budgets to a reasonable price. With film clips, animations, illustrations, background music, and sound effects, we can create something that fuses a lot of storytelling tools.”

For “Nightingale,” David Farland and East India Press didn’t stop with the enhanced novel. They also put the book out as a standard e-book and hard-cover print book. They also offer a full album of music and an audio book version complete with sound effects and background music from the album.

East India Press has created a web-simulation technology that mimics how the enhanced e-book appears on the iPad. So if you don’t yet have an iPad, you can see what an enhanced novel might look like by visiting:

To read more about Farland’s vision for the future of publishing, download the plain-vanilla PDF entitled “The Future of Publishing is Self-Publishing.”


About David Farland

Enhanced E-Book: Nightingale

East India Press

White Paper: The Future of Publishing is Self-Publishing by David Farland


Expert Shares Secrets of Successful Self-Published Authors

Last month, I listened in on a terrific Writer’s Digest University webinar entitled “Seven Secrets of Successful Self-Published Authors.” The webinar was presented by Keith Ogorek, Senior VP of Marketing, Author Solutions Inc. (ASI).

ASI has become a leader in self-publishing by introducing new technologies and services to help more authors achieve their personal publishing goals. The firm has worked with more than
85,000 authors and 120,000 titles.  ASI is a partner in the Abbott Press division Writer’s Digest.

While working with many self-published authors, Ogorek noticed that those authors who achieved the most success and satisfaction tended to have certain things in common. Authors who didn’t possess these traits or pursue certain actions often were disappointed or frustrated with their self-publishing experiences.

Ogorek is currently publishing a series of posts on his Indie Book Writers blog that delve into these seven traits in more detail. But here’s a quick rundown of the seven traits and actions he discussed in the webinar.

Successful self-published authors can describe their audience in a way that is not unrealistically broad. They can picture their audience in terms of age, gender, interests, and where they go when seeking information.

Successful self-published authors believe in their work. Instead of fearfully sticking their novel in a drawer, they move forward with confidence, even after being turned down by literary agents or traditional publishers.

Successful self-published authors set a deadline for having a finished book in their hands. Sometimes this may be a milestone birthday or scheduled speaking engagement. Or, it could be just a random date. After setting a deadline for completion,
authors then work backward and develop a timeline with project-milestone dates for submitting the final pages to printing, proofreading the layout and design, and having the manuscript edited and cover designed. Experienced self-publishing consultants can help authors establish realistic deadlines and timetables for each phase—including action items authors might otherwise overlook.

Successful self-published authors understand their publishing goals and options.  Because writers today have so many options, Ogorek firmly believes “It’s the best time in history to be an author.” But, successful authors first take the time to understand the pros and cons of each option before choosing which route is best for them. The three main options include: traditional publishing, do-it-yourself publishing, or supported self publishing. Which option is best, says Ogorek, depends on each author’s talents, commitment, and patience.

For example, the traditional publishing route first requires selling the work to a literary agent, who must then sell it to a publisher. Authors may get more personal support with
traditional publishing, but must give up final control of the content, cover
design, and when the book is published.

The “do-it-yourself” publishing route (through companies such as Lulu or CreateSpace) gives authors total control over every phase of the process. The author can choose to
assemble his or her own team of designers, editors, and publicists as needed.

Supported self-publishing companies such as Abbott Press give authors easy access to publishing and marketing consultants who can edit manuscripts, design the book, and suggest marketing strategies. With supported self-publishing a manuscript can be converted into a marketable book within about 60 days.

Going the self-published route doesn’t eliminate opportunities to have the same work produced by a traditional publisher, Ogorek emphasized. But whatever route is chosen, authors must be prepared to commit a certain amount of time and money, particularly during the promotion and marketing of their books.

Successful self-published authors know the power of social media. Many authors use blogs to build a following long before their book comes out. Authors also use blogs to position themselves as experts in fields related to the subject of their books and establish online dialogues with potential buyers of their books.

Succesful self-published authors put together a marketing plan before publication. In addition to being able to describe who their readers will be, successful authors plan how they’re going to reach them and decide what kind of marketing help they need to build a groundswell of support even before the book is published.

Successful self-published authors plan a book-launch event. A scheduled book launch party motivates authors to get things done.  Ogorek said it’s also a great way to celebrate that “You’ve written to the finish” and achieved your goal of publishing a book.

About The Abbott Press

The Abbott Press is the new publishing division of Writer’s Digest, which has been providing education, resources, and inspiration to authors since 1920.  (Check Writer’s Digest University, Writer’s Digest magazine, and the Writer’s Digest bookstore.) In this video, Phil Sexton of Writer’s Digest explains what sets Abbott Press apart from other self-publishing companies.


Indie Book Writers Blog by Keith Ogorek

About Author Solutions, Inc.

About Abbott Press

Writer’s Digest University

Writer’s Digest Bookstore


A&I Studios Helps Independent Publishers of Fine-Art Photography Books

PHOTOGRAPHERS. Publishing photo books can be a wonderful way to show your work to more people. As HP Pro Photography blogger Wayne Cosshall observes: “Compared to exhibition prints, photo books are readily usable, inexpensive, and can be widely distributed.” In terms of the type of photo book you might want to produce, you have more options than ever.

If your goal is to present your art to specific audiences, or to show your photographs in a finely crafted book, check out the independent-publishing services that the A&I Books division of A&I Studios in Hollywood, California offers in partnership with Great Circle Books.

The publishing experts at the boutique publishing imprint Great Circle Books can provide whatever level of support you might need to help set your book apart from most self-published books. Their goal is to help you maximize the value and impact of your print-on-demand book.

“Our publishing services could include anything from very basic proofing all the way up to advice on how to market and publicize the book,” explains Rex Weiner, editor-in-chief at Great Circle Books and head of publishing for A&I Books. You can get the benefit of designers, experienced editors, an all of the auxiliary services that contribute to the success of a traditionally published book.” As an independent publisher, you retain the copyright and full control over the contents and look of your finished book.

Specific services include:

  • Conceptual strategy to help focus your theme and explore marketing opportunities and publicity potential.
  • Image selection and sequencing to show your work to its best advantage.
  • Copy editing of your biography, introduction, and captions.
  • Editorial writing of bios or opening essays that talk about the aesthetics of your work or place it in historical context.
  • Proofreading to avoid misspellings, dropped words, or incorrect cross-references.
  • ISBN-number-registration for commercial distribution of your work to bookstores or libraries.

You can choose an ISBN number registration that identifies your publisher as A&I Books, Great Circle Books, or your own imprint.

Photo: John Livzey,

A&I’s indie publishing services start with a free half-hour consultation, so you can consider ideas that might not have occurred to you. Some recommendations will depend on what you are trying to achieve with the book.

Weiner says some photographers use print-on-demand publishing to create a prototype book that can help them land a deal with a mainstream publisher. Others choose to produce 32-page softcover gallery exhibition books to fill the middle ground between a show catalog and coffeetable book.

“Some photographers and artists produce higher quantities of softcover books for sale to consumers, and limited-edition hardcover books that can be numbered, signed, and sold as collectible items,” says Weiner.

Proof Book

One benefit of print-on-demand book publishing is that the first book can be used as a proof book. Take it home, pass it around, let others make suggestions, then return to A&I Studios. After you make the suggested adjustments, you can then make multiple copies as needed.

Photo: John Livzey,

Like many photo labs and commercial printing services, A&I Studios use HP Indigo digital presses to produce the photo books. But A&I takes pride in doing all of their printing and most of their bookbinding in house.

“A&I customers know that when they return for additional copies of a book, they can expect the quality to be consistent from one book to the next,” explains Weiner. This may not always be the case with photo-book publishers who outsource their printing and binding to different suppliers.

A&I can also help you design and produce custom books with case binding, fine-finished covers in a variety of leathers and materials, saddle stitching, foil stamping, or embossing and debossing, and other effects. Custom books are available in sizes up to 11 x 17 inches.

Legacy Photo Lab

Another thing that differentiates A&I Studios from other photo-book publishers is their long history of working with photographers.

“We’re a legacy photo lab. We come from the world of photography. We don’t regard ourselves as just another print shop,” says Weiner. “When we do a photography book, we look at it from the point of view of photographers. Our fearless leader Baret Lepejian grew up working in the darkroom with his father Isgo Lepejian, who was one of the top photography printers in Hollywood.”

Photogorapher Jeff Sheng used A&I's publishing support services for his “Don’t Ask, Don’t Tell” photo books about men and women affected by the policy that banned gays and lesbians from openly serving in the U.S. military.

While Baret Lepejian helped their staff make the transition to the digital age, Weiner says, “He encouraged us to preserve the intimate exchanges that occur when a photographer wants to express his or her vision on the printed page. It’s very personal to each photographer and artist, and we take their needs seriously. We believe in the process as much as the result.”

Veronica Thomas, A&I’s director of marketing and business development, says that, “Our Indigo press operators are wonderful. They are artists themselves, and play that machine line a violin.”

The quality of books produced by A&I Books was confirmed in a test conducted by the New York Chapter of the American Society of Media Photographers. When they submitted an identical “test book” to 18 different print-on-demand publishers of photo books, the book produced by A&I Studios received the highest average score from the dozens of professionals who judged the quality of the 18 books without knowing which company produced them.


A&I Books

A&I Books: Publishing Services

About A&I Studios


HP Pro Photography Blog: Photo Book Publishing Comes of Age by Wayne Cosshall

Great Output Blog: A&I Studios Urges Photographers to Experiment with HP Scitex Flatbed Printer

Author Learning Center Teaches Book Creation and Marketing

Author Learning Center LogoWRITERS. Author Learning Center is a new online educational resource for authors engaged in any stage of the story development or the book marketing process. Designed for both aspiring and established authors, the subscription-based community offers live and on-demand webinars, podcasts, videos and articles from industry experts and notable writers.

Some of the sessions covered include:

  • Working with an outside publicist
  • Advice for beginning writings
  • What is a short story?
  • Constructing a memoir
  • The elements of a page-turner
  • Developing your teen writing voice
  • Writing and editing traps to avoid
  • How agents can help authors
  • Tips for getting your book published
  • Digital marketing
  • Steps for turning your book into a film

A division of Author Solutions, Inc., the Author Learning Center is built on the experiences gathered during the publishing of more 140,000 new books from over 90,000 different authors. Publishing industry A-listers such as Marvel Comics creator Stan Lee and best-selling authors such as Mitch Albom, Elmore Leonard, and Victor Villasenor will have a presence, providing fun and informative video resources to the Author Learning Center.

“We recognized a basic need that existed in the book publishing community for a comprehensive educational resource designed to guide authors through both the business and creative aspects of book development,” said Keith Ogorek, senior vice-president of Marketing of Author Solutions, Inc. “We envisioned the Author Learning Center as the complete resource for authors to bring their book from the idea phase to the bookshelf.”

Features of the Author Learning Center include:

Author Space. This online workspace is your portal into the Author Learning Center. From here you can access your book projects, personal profile page, the author community and the site’s complete library of educational content. Author Space also provides links to new and popular content as well as recommended content based on your profile settings. Content that has been read or viewed can be easily added to a convenient “My Resources” tab for quick retrieval at a later date.

Book Development Tool. Here you can create a book project, establish a timeline, and track the completion of various book-development tasks using a sliding status bar.

Author Community. This tool functions as a customizable workgroup, allowing you to share content with other authors and solicit feedback and critiques.

Mobile Video Capability. You can access to the videos and webinars of the Author Learning Center via your smartphone or mobile devices.

The Author Learning Center’s full catalog of features is available on a yearly subscription basis for $149. Free, limited guest access is also available. For a free trial subscription, visit

About Author Solutions, Inc.
Author Solutions, Inc. (ASI) is a world leader in indie book publishing. ASI’s self-publishing imprints include AuthorHouse, AuthorHouse UK, iUniverse, Palibrio, Trafford
Publishing and Xlibris. Through strategic alliances with leading trade publishers, ASI is making it possible to develop new literary talent efficiently and provide authors a platform for bringing their books to market.


Author Learning Center

Author Solutions Inc.


Five Tips from an E-Book Cover Design Specialist

WRITERS. If you need an affordably priced custom cover designed for an e-book project, check out the services of book-cover designer James Junior. He can create designs for all sizes and formats, including (but not limited) to:

  • Kindle e-books
  • Any other e-reader (Nook, iPad, etc.)
  • Mobile screens (iPhone, etc.)
  • Print books
  • 3D eBook covers and software boxes for website display

He prides himself in on offering excellent rates and is willing to work with you until you are satisfied with the design. Get a 25% discount by mentioning that you read about James Junior’s custom cover design services on Creatives at Work.

Design ©James A. Junior

For authors who have never worked with a cover designer before, James Junior offers these tips:

Know what you are asking for. Prices vary depending on the type of format(s) you need.

Be open to the designer’s ideas. Knowing what you want is great, but give the designer some room to inject their own talent into the cover.

Be honest, not nice. If you don’t like something about your cover design, say so; after all, it is your book and your money.

Before you accept the finished cover design, make a thumbnail of it around the same size as Amazon’s thumbnails. Why? You want to make sure the text is legible at that size, and the image isn’t distorted. The thumbnail version will be the first image a reader sees. It must be clear and compelling enough to entice the reader to click on your thumbnail to see a larger version.

Three-dimensional software boxes and book covers are used on websites to reinforce the buyer’s perception that they are buying a tangible product of value, and not just a digital download. ©James A. Junior

Ask the designer for the “layered version” or PSD version of your book cover. This will come in handy later if you want to add or change a detail on the cover and the designer isn’t available.


Custom eBook/Book Covers by James Junior

James Junior: Sample Designs


Self-Publishing Coach Offers Advice on Pricing E-Books

WRITERS. How do you price an e-book? That’s a hot topic now that more and more independent authors are competing with legacy publishers. Everyone is trying to find the correct price points for fiction and non-fiction e-books in a market that Forrester Research expects to grow from $169 million in 2009 to almost $3 billion by the middle of this decade.

Cover of All Smart Cookies Can Self-Publish by Emily Hill
Emily Hill owns A.V. Harrison Publishing. To learn more about her workshops and personalized coaching, visit

In a recent press release, self-publishing coach and advocate Emily Hill shared her thoughts about e-book pricing for fiction and non-fiction e-books.

Pricing Fiction E-Books

“Except for the insatiable demand for paranormal/action stories, the fiction market is totally and completely glutted. This includes romance, westerns, young adult, and historical fiction,” states Hill. She believes e-book pricing for fiction comes down to three factors: (1) market demand; (2) the author’s emotional comfort zone; and (3) trial and error.

As fiction authors have flooded the market, Hill notes that readers must now do the job that used to belong exclusively to agents—separate the well-written manuscripts from the ones that just aren’t very good.

To get the attention of book buyers in today’s crowded marketplace, some first-time authors have resorted to giving their e-books for free—hoping to lay the foundation for future book sales.

Hill believes offering free fiction books can be a mistake: “Authors who give away their e-books and then loudly tout their ratings are frauds in my opinion. They either lack confidence in their work, don’t want to devise a marketing plan, or haven’t made friends with their fan base.” She emphasizes that, “If you are doing commercial writing (writing to make money), you should be writing to your fan base, and writing what they want to read.”

When she recently examined how the ten best-selling fiction titles for Kindle were priced, Hill found prices ranging from $0.99 to $12.99. Six of the best-selling titles were from one of the “Big Six” legacy publishers, and four were from independent publishers. The average price of e-books published by legacy publishers was $9.09, compared to either $0.99 or $2.99 for the fiction from independent publishers.

Because this sample of ten was so small, Hill consulted authors she regards as mentors for her own publishing efforts. Dean Wesley Smith advises charging $2.99 for short novels, $4.99 for a short-story collection, and $4.99 for standard-length novels. Tony Elridge suggests pricing e-books at $2.99, then using ‘book bundling’ to sell sets of titles at a higher price.

Nathan Bransford has noticed that the price of e-books have dropped dramatically over the period from June 2010 to June 2011. He has observed that when presented with two titles in the reader’s preferred genre, a reader will hit “Buy Now!” on the cheaper title, even if that title has been written by a lesser-known author, or even an unknown author or bad writer.

Best-selling independent author John Locke prices all of his e-book fiction titles at $0.99.His non-fiction book, “How I Sold 1 Million Books in Five Months,” is priced at $4.99.

Pricing Non-Fiction Books

When Hill scanned the list of 100 best-selling non-fiction titles in the Kindle Store earlier this month, the most expensive non-fiction title was priced at $7.00 and six of the top sellers were sex-related. But the Kindle Store list changes often. The top-ten best-sellers listed today (Aug. 30) range in price from $7.16 for “Jesus Calling” by Sarah Young to $13.17 for “Guerilla Marketing for Job Hunters 3.0” by Jay Conrad Levinson and David E. Perry.

While it’s important to price your e-book competitively, Hill urges authors not to overlook the other vital elements of book publishing and promotion. Success still requires good writing, a unique story, impeccable grammar and sentence structure, and sharp marketing. She advises writing the best book possible, and marketing it to a fan base you have already established.

Why Independent Publishing Is Growing

Emily Hill is an outspoken advocate of self-publishing and isn’t surprised that the IndiePub movement is exploding. Considering that less than 1% of emerging author’s manuscripts are selected for publication, she wonders “Why would those in the 99% agent-rejected category put themselves through the dreaded query process in the first place?” Hill believes the tough economy and diminished bookstore space caused by the closure of bookstores has made independent publishing the only alternative for most authors.

In addition to offering coaching and consulting services to independent authors, Emily Hill has written two e-books on self-publishing.

All Smart Cookies Can Self Publish” details the current landscape of the publishing industry and outlines steps necessary to publish and market books on your own. Priced at $3.95, the e-book provides practical advice such as how to insert linked-live Tables of Contents in your e-books and how to push the marketing of your e-books by embedding links to your Amazon and Barnes & Noble pages.

Hill just announced a new addition to her “All Smart Cookies” series, entitled “Making Money on eBooks: Smart Promoting.” The book features insights Hill has gained from teaching self-publishing workshops over the past two years: “You’ll learn how easy—and fun—it can be to make money by self-publishing your tips, insights, memoirs, and how-to guides.”

“Making Money on eBooks: Smart Promoting” sells for $2.99 and includes tips on marketing, promoting, and connecting your titles to the correct audience.


All Smart Cookies Can Self-Publish!: A One-Step-At-A-Time 2011 Guide to Independent Publishing (Volume 1)

E-Book: All Smart Cookies Can Self-Publish by Emily Hill

E-Book: Making Money on eBooks: Smart Promoting by Emily Hill

A.V. Harrison Publishing

L.A. Times: E-book Sales Headed for $1 Billion


Book Explains How to Publish a Photography Book

PHOTOGRAPHERS. If you have an idea for a photography-book project but aren’t sure whether to self publish or seek a publisher, read the new book “Publish Your Photography Book” by photography-book-industry insiders Darius D. Himes and Mary Virginia Swanson. In addition to explaining the process of publishing a book of your photographs, the book highlights avenues you might not have considered and points out potential pitfalls.

It also suggests that a photography book can help enhance your visibility and career. Himes and Swanson note that a well-executed photography book can provide you with a passport to the international photography scene and lead to exhibitions, talks, gallery walks, press interviews, and other opportunities.

The book is divided into six sections.

Section 1: The Photography Book Phenomenon
Here, the authors explain why interest in books as a means of photographic expression is rising (and isn’t likely to be disappear any time soon). They point out that a photography book is more than a simple collection of printed photographs. It is often regarded as an autonomous art form.

Section 2: The Nuts and Bolts of Publishing
Whether you plan to self-publish or submit a proposal to a trade-book publisher, this section emphasizes the importance of clearly understanding your goals and developing a solid and engaging concept for your book.

The authors recommend examining your favorite photography books in more detail: What is the book about? Can you summarize the subject in one clear sentence? Is there a singular artistic vision? How is the cover designed? How are the pages laid out? How are the images sequenced? How much does the book stick with you after you’d viewed it?

Section 2 also talks about how publishers work, explains how to approach a publisher, and suggests things to look for when reading a publishing contract.

You’ll also learn how and when it makes sense to use print-on-demand technology to publish a book yourself and when you’d be better off going through a publisher.

For example, working with a publishing company involves collaborating with experienced professionals. This means you must be prepared to compromise in certain areas because the book is not just yours alone, but is also part of a company with a brand and a mission. When you self-publish, you must take on all steps of the process yourself, including hiring individuals who can help you execute your vision for the book and help market it.

The authors write that: “Successful self-publishers are those who are organized and entrepreneurial at heart, who know their audience, can effectively reach that audience, and have the financial and labor resources available to take on numerous roles.”

Section 3: The Making of Your Book
This section walks you through the three main stages of making a book: determining and shaping the editorial content, creating a design that enhances the content without overwhelming it, and working with a printer. Many of these decisions will be based on the concept you have developed and communicated for the book.

Section 4: The Marketing of Your Book
No matter whether you self-publish or have your book published, expect to play an active role in marketing and promoting your book. And you don’t wait until your book is printed to begin thinking about marketing. The first phase of your marketing strategy should begin well before your book is ready to ship. The second phase will be designed to extend the life of your book beyond its publication date.

“Publish Your Photography Book” provides tips for building mailing lists, creating a budget, maintaining a consistent brand identity, working with a publicist, mailing publicity packets, and using the Internet.

The authors also talk about opportunities for cross-marketing. For example, “If the photographs featured in your book can be acquired as limited-edition prints, or are available to be presented as a collection in a traveling exhibition, it is wise to include that information in all formats of your press materials.”

Section 5: Case Studies
Throughout Sections 1 through 4, you’ll find insightful interviews with publishers, editors, designers, photographers, and self-publishers that reinforce some of the advice presented in the book. Section 5 profiles seven photographers who have published one or more photography books:

  • Alec Soth, “Sleeping by the Mississippi” and “The Last Days of W”
  • Paula McCartney, “Bird Watching”
  • David Maisel, “Library of Dust”
  • Lisa M. Robinson, “Snowbound”
  • Alex Webb and Rebecca Norris Webb, “Violet Isle”
  • Sean Perry, “Transitory and Fairgrounds”
  • John Gossage, “The Pond”, and “Stadt Des Schwarz”

One of the profiles quotes McCartney as saying, “It is very important that my books are artworks in themselves, not merely portfolios of my photographic projects…I think of books as a medium—like painting, photography, or sculpture—where all of the elements, including form, content, and materials are in dialogue with each other and are meaningful to the finished work.”

Section 6: Resources, Appendices, and Worksheets
This section includes 24 pages of helpful resources. For example, it includes: a diagram of the anatomy of a photography book; timelines for design, production, and marketing activities; a worksheet for preparing for your book; and guidelines for submitting a proposal to publishers. Also included are lists of: publishers; distributors; independent bookstores and dealers; festivals, awards, and trade events; blogs and book art resources; and online marketing resources.

About the Authors
Darius D. Himes was a founding editor of photo-eye Booklist and is a cofounder of Radius Books, a nonprofit company publishing books on the visual arts. Himes is a lecturer, consultant, and writer who has contributed to numerous publications. PDN magazine named him one of the fifteen most influential people in photography book publishing. For the past four years, Himes has been the lead judge of Blurb’s Photography Book Now Competition.

Mary Virginia Swanson is a consultant in the area of licensing and marketing fine-art photography. Swanson frequently lectures and conducts seminars and educational programs for photographers. She is a respected judge of competitions and awards as well as frequent portfolio reviewer.

If you want guidance about how to proceed with a specific book idea, Darius Himes and Mary Virginia Swanson offer one-on-one in-person or Skype consultations. To schedule a consultation, visit:


Publish Your Photography Book