Minted Crowdsources Wall Art Collection for West Elm

While the concept of  “crowdsourcing” may have gotten off to a rough start within the creative community, the practice has matured. Some of the more reputable firms now enable talented, independent creatives to get greater exposure and additional opportunities than they might have gotten on their own.

For example, if you haven’t visited Minted in awhile, maybe it’s time for a second look. Minted defines itself as an online marketplace for independent design and art. Using crowdsourced graphic designs and art from a global design community, Minted sells premium printed products for the $10 billion stationery market, the $48 billion wall art market, and the $7 billion party décor market.

Minted defines their mission is “To find exceptional artists and designers all over the world and bring their work to consumers who appreciate great design.” According to their website, “We believe that great design lives and thrives in the hands of indie designers that people may not have access to through traditional retailers. Our goal is to use technology to allow our community to discover the work of great designers from all over the world. And at the same time, create a place where designers can get exposure and build their careers.”

All designs and art featured on Minted are sourced through design competitions and curated by the community. The company holds ongoing competitions, giving designers and artists the opportunity to submit their work. Those voted to the top are sold on the site. Designers earn cash prizes and commissions on all their sales.

 Partnership with West Elm

Minted recently announced a partnership with West Elm to sell crowdsourced art prints at West Elm home-furnishing stores nationwide and on This is the first major retail partnership for crowd-sourcing pioneer, Minted. It is also the first content licensing partnership for Minted. Minted sourced and licensed the art to West Elm, who manufactured and marketed the final products.


The two companies launched the Minted + West Elm Wall Art Challenge only a few weeks after meeting at West Elm’s Brooklyn headquarters. Within another two weeks, artists from around the world had submitted more than 1,400 works of art via Minted’s crowdsourcing platform. As with all Minted challenges, the winners were selected by the public’s vote and the winning artists will earn a commission on every sale.

West Elm’s creative team hand-picked 25 of those winners to be produced and sold by West Elm. The winning works include photography, graphic patterns, and painterly landscapes.

“West Elm and Minted share a passion for discovering and supporting exciting independent artists,” said Minted CEO and founder Mariam Naficy. “I am thrilled to introduce Minted’s talented community artists to more consumers through the West Elm brand.”

“Our Minted collaboration provides us with a great opportunity to continue to support and elevate independent artists,” said Jim Brett, West Elm President. “The Minted community and crowd-sourcing platform has helped us curate a beautiful collection that we’re confident our customers will love.”

The framed wall art is priced from $59 to $199 and is offered in ready-to-hang formats in a variety of frame colors. West Elm encourages customers to create their own collections by piecing together their favorite works into a gallery wall.

Rose Lindo, a winning artist who lives in Austin, Texas, has her work “Man Meets Nature” for sale at West Elm. “Being from a teeny town in Oklahoma that recently got its first grocery store, it’s mind-blowing and humbling that my work is now sold by a major American brand,” said Lindo. “West Elm has an aesthetic that inspires me.”

About West Elm

Mixing clean lines, natural textures and handcrafted collections from the US and around the globe, West Elm offers unique, affordable designs for modern living. The brand introduced its first catalog in 2002 and opened the doors of its first retail location in 2003. The brand’s collection of modern furniture and room décor is now available in 55 retail stores in the United States, Canada and Australia, and at


West Elm-Minted Collaboration

About Minted



Online Fashion House Creates Wearable Art from Crowdsourced Designs

vividlylogoDESIGNERS. ARTISTS. Vividly is a new online fashion house for visual artists who want to turn their artwork into wearable art. To develop a fashion brand like no other, the Vividly platform enables artists, fashion designers and customers to collaborate on making visually striking apparel.

The Miami-based start-up was founded by sister entrepreneurs Silvia and Sabrina Scandar. Their business model combines the power of social networks with advances in digital fabric printing and manufacturing. The Scandars initially launched a crowdsourced fashion project called Sew Love after completing a successful Kickstarter campaign and winning a place in NewMe’s 2013 Accelerator class. The Scandars revamped their business model after recognizing some of the branding and production hurdles that faced the crowdsourced fashion design business.


“We wanted to remain true to our original vision of fostering creativity and personal empowerment in the fashion space, but needed to maintain a strong brand identity and a streamlined low overhead,” says Sabrina Scandar, cofounder of Vividly. “That’s when we realized digital fabric printing was the answer. Its versatility creates the opportunity to translate crowdsourced visual art and textile design into high-quality clothing that people would want to wear. That’s how Vividly was born.”

PerezTopArtists upload computer-generated designs or high-resolution photos of original art and Vividly applies that work to high-quality clothing and accessories. Every piece is made in the USA, using comfortable and stylish textiles such as silk and bamboo.

Depending on how the garment is sewn, the item might not display an exact reproduction of your artwork. That’s because your art will be printed on fabric, which will then be converted into the final piece of clothing. According to the company, “We sometimes alter the artwork slightly to allow for repeating patterns, better color representation, or optimal placement and sizing on the finished items. If you have in mind a specific way you would like the artwork to be presented (zoom level, graphic placement, etc), just let us know and we’ll do our best to make the item just as you envision it.”

If you can gather 10 pre-orders for an item, Vividly will manufacture it and ship it to the customers. As an artist, you will make at least 5 percent of the revenue for every piece sold; featured artists make 10 percent. Your name and photo are featured on the hangtag accompanying the item, and you get a site profile that includes your bio, photos of your art, and links to your website(s).

Vividlyfounders“Vividly provides artists with a new way to share their art, and consumers with the chance to wear and share art they love,” says Silvia Scandar, Vividly co-founder. “We want to transform beautiful fabrics, designed by artists, into wearable art. Whether that’s a scarf, shirt, skirt or dress, we are creating consistently simple silhouettes with vibrant prints and unique stories behind each piece.”

Vividly currently features one-of-a-kind fabric printed designs from 10 South Florida artists as well as work from artists around the country that can be applied to two different wearable pieces: a scarf and a top. Other items, including a printed skirt, clutch, and silk bomber jacket are coming soon. Prices range from $78 to $198.