In its “Global Online Employment Report – Q1 2012,” Elance notes a significant rise in the demand for online workers with creative skills in design, multimedia, and writing.
According to report, “The rise in creative jobs has been driven by consumer demand for video, audio and visuals and by marketers incorporating this content into marketing and social media strategies. Graphic design jobs are now the second most demanded skill on Elance, and other skills in this category increased substantially in Q1, including: video production (+68%), video editing (+56%), audio editing (+52%) and voiceover (+48%).”
Compared to last quarter, the demand for creative skills was up 32%. Within this category, the skills most in demand were web design (+101%), Photoshop (+71%), graphic design (+70%), video production (+68%), and content writing (+56%).
The online employment report notes that “The Online Employment Industry shows no signs of slowing. During the recession, companies turned to freelance labor to control costs and manage uncertainty. Now, as the economy rebounds, demand has continued, driven by small business hiring, and talent opting to work online.” The analysts also see a fundamental shift in how enterprises are using online workers in their workforce strategy.