Pond5 Expands Content Marketplace with 3D Models for Filmmakers

Pond5 is a global, video-first content marketplace. It provides production companies, creative agencies, and content creators with every type of media asset necessary for visual storytelling. Pond5 media offerings include video footage, motion graphics, music, sound effects, and more.

To help content creators complete sophisticated visual effects projects within ever-tightening budget, Pond5 has teamed up with the 3D marketplace TurboSquid to offer more than 100,000 3D models to Pond5 customers.

The royalty-free 3D models can be used in filmmaking, advertising, TV production, digital media, gaming, marketing, product design, and other applications.

Pond5’s library of 3D models includes categories such as: the human body, motor vehicles (cars, aircraft, boats), architecture, cities, furniture, science and sci-fi, and sports. Assets will be available in the following formats: C4D, OBJ and FBX.

About TurboSquid

TurboSquid’s primary mission is to save artists the time of making a great model. Customers save an average of 27 hours per model purchased, which can be a lifesaver in a time crunch. When customers spend less time making a model, they can focus on adding more on adding their own personality to their creations. TurboSquid’s secondary mission is to help some artists build careers as professional 3D modelers.

You have probably seen TurboSquid models hundreds of times without realizing it. TurboSquid models are used by game developers, news agencies, architects, visual effects studios, advertisers, and creative professionals around the world.

“Pond5 is committed to meeting the needs of all filmmakers by continuously evolving with the industry. The use of 3D models in filmmaking is growing, and with our TurboSquid partnership, filmmakers can now create an entire story using only assets from Pond5,” said Pond5 CEO Jason Teichman. “We’re thrilled to be expanding our collection with the highest quality 3D models from TurboSquid. We pride ourselves on being the most artist-friendly media marketplace and look forward to welcoming many more world-class artists to our ever-expanding pool of talent.”

The partnership between Pond5 and TurboSquid makes it easier for filmmakers to use 3D models to produce special effects shots.

Supply and Demand for 3D Models

The global 3D animation market is expected to reach USD 28.31 billion by 2025, with the media and entertainment end-use segment projected to account for around 35% of the total revenue share, according to a recent report by Reportbuyer, a leading industry intelligence solution that provides market research reports from top publishers.

In an article published in Variety magazine, a visual effects supervisor noted that the use of VFX shots has risen from 300 in the movie Titanic in 1997 to 3,000 in this year’s movie Avengers: Infinity War.

“The use of visual effects in film has increased exponentially, but there’s a significant imbalance between the growing demand for talent and shrinking film budgets,” said Teichman. “By providing filmmakers with an option for sourcing high-quality visual effects, motion graphics, and 3D models, as well as other vital media assets, we’re helping to narrow this gap, while also providing talented artists with another source of revenue for their work.”

A video about using 3D assets to build a scene in Cinema4D has been posted on the Pond5 blog.


McElroy Films Uses GoPro Camera for Corporate Videos

It’s always fun to see how creative professionals are integrating new technologies into their work in some unexpected ways. This story is a good example.

GoPro_HD_Hero_The GoPro Camera is a small, durable camera that was originally designed to capture a first-person perspective of extreme sports athletes in action. Now it is emerging as a staple in mainstream video productions — including the extremely competitive sport of business.

The Boston based video production company McElroy Films recently started making the GoPro available for use in corporate video productions. They believe the GoPro will open new possibilities for corporate clients who want to create distinctive, high-impact video while reducing the size and costs of on-site production crews.

McElroy Films LLC is an award-winning producer of high definition video for corporate, educational, non- profit, wedding, music video, and independent film use. Serving clients throughout New England area, their goal is to keep high definition video affordable without sacrificing quality. McElroy Films strives to push the creative envelope for corporate and wedding videos while maintaining traditional production  values.

According to McElroy executive producer and videographer Evan Perry, the small size and functionality of the GoPro camera is ideal for small and large productions because it limits the amount of equipment and manpower needed on the set.

“While the GoPro will never replace professional videography in the field, it does provide a quality, innovative addition to a video that can allow unparalleled access into previously un-filmable and expensive details of a wedding or corporate project.” said Perry.

Ben McElroy, founder of McElroy Films  adds that, “The camera works really well during corporate shoots, because it captures high-quality images from an array of perspectives, without a videographer or rig obstructing the integrity of a meeting, presentation, or conference.”

Capturing footage with or without a camera operator in unconventional settings and rigging positions enables viewers to experience a product or setting up close and personally. The first person “GoPro” perspective can take the viewer on a remarkable and intimate exploration of a product or service.

McElroy clients can use the camera as a web camera for meetings with clients in remote locations. Clients can participate in the filming by wearing, holding, or mounting the camera, depending on the footage or mood they hope to capture.

McElroy Films premiered the GoPro at their open house in October. The footage captured on the GoPro was edited together with footage captured on the Cannon C300 to create a unique highlight video souvenir for their guests.


McElroy Films

GoPro Cameras


VIsual Storytelling Seminar Can Help You Boost The Impact of Your Videos

While the technology used to produce films and videos is changing rapidly (putting more power in the hands of more people), the core principles of visual storytelling have not changed.

For an intense, educational overview of the artistic elements and core principles of cinematography, check out The Visual Storytelling Tour. This series of full-day seminars (9 am to 9 pm) will be presented in 31 cities from June 3 to August 4.


Oscar nominee and Director of Photography of the Saturday Night Live Film Unit Alex Buono will show you how to dramatically increase the impact of your films.

“I’ll show you how I deal with working in a fast turnaround environment like Saturday Night Live while still delivering my best work,” says Buono. He says you can do the same whether you shoot commercials, movies, documentaries, weddings, corporate videos, or live events.

Designed for both DSLR and Cine-style camera users, the workshop will teach you advanced techniques for lighting, lens selection, blocking, camera movement, audio, workflow, camera settings, visual structure, and more.

The seminar lasts from 9 am to 9 pm and covers topics such as

  • Scripts
  • Location Scouting
  • Shotlisting and Storyboarding
  • Equipment and Crew Lists
  • Camera Settings and Camera Movement
  • Microphone Types and Placement
  • The Media Management and Workflow
  • Getting a Cinematic Look with a DSLR Camera
  • Shooting with a Cine-Style Camera
  • Visual Design in Filmmaking
  • Visual Storytelling

 The Visual Storytelling Tour will be presented in the following cities:

  • Minneapolis, MN: June 3
  • St. Louis, MOi: June 5
  • Columbus, OH: June 7
  • Chicago, IL: June 9
  • Detroit, MI: June 13
  • Boston, MA: June 15
  • New York City: June 16
  • Newark, NJ: June 20
  • Philadelphia, PA: June 22
  • Washington, DC: June 23
  • Charlotte, NC: June 25
  • Ft. Lauderale, FL: June 27
  • Tampa, FL: June 28
  • Atlanta, GA: June 30
  • Baton Rouge, LA: July 7
  • Houston, TX: July 9
  • Austin, TX: July 11
  • Dallas, TX: July 12
  • Phoenix, AZ: July 14
  • San Diego, CA: July 16
  • Irvine, CA: July 20
  • Los Angeles, CA: July 21
  • Las Vegas, NV: July 23
  • Denver, CO: July 25
  • San Jose, CA: July 27
  • San Francisco, CA: July 28
  • Salt Lake City, UT: July 30
  • Portland, OR: August 1
  • Vancouver, BC: August 2
  • Seattle, WA: August 4

If you can’t enjoy the experience in person, you can order a set of DVDs that includes the entire content of the tour’s Cinematography Workshop and Visual Structure Seminar. The DVD set also includes the book “The Visual Story” by Bruce Block.


Visual Storytelling Tour with Alex Buono


Indie Filmmaking Community Seeks Founding Filmmakers

Why should big Hollywood studios be the only ones to decide which films get produced and viewed by the public? They won’t be for long. Whether you are a film lover who would like to see a greater variety of films or an independent filmmaker, alternatives are on the way.

For example, Seed&Spark is building an independent filmmaking community in which filmmakers and film-lovers come together to crowdfund interesting film projects, attract production resources such as cast and crew, and stream distribution.  The process is designed to help aspiring filmmakers build an audience every step of the way.

“Only 1% of the roughly 15,000 indie movies made every year receive distribution through traditional avenues. That means there are great indie films out there that no one has ever heard of!,” said Emily Best, founder and CEO of Seed&Spark. “We want to give filmmakers and independent film lovers an opportunity to connect and make it easier for more and different kinds of stories to find their audiences.”

In this new ecosystem for film production, people who support films will be able to watch more films. Every time you support the making of a moving-picture project (by funding, following, and sharing), you will earn “Sparks” that can be redeemed to watch movies on the streaming platform.

To be considered as a “Founding Filmmaker” submit your work to Seed&Spark by November 20. The selected group of Founding Filmmakers will be part of the official Seed&Spark site launch December 1, 2012.

As a Founding Filmmaker, you will benefit from fee-free movie distribution as well as publicity campaigns to worldwide audiences through the Seed&Spark platform.

Founding Filmmakers will be part of the vibrant Seed&Spark network that includes partners such as Atlantic Pictures that will be distributing films through the site. The trailers of the Founding Filmmakers will be screened at the Seed&Spark Early Adopters Holiday Party December 6 in New York City.



Filmmaking Guide Focuses on Funding and Promotion

If you have ever wanted to become a filmmaker, but didn’t have the money, know-how or freedom to pursue your dreams in Hollywood, you’re in luck. A new book called Filmmaking Stuff shows you how to use techniques such as crowdfunding, internet movie marketing, and video-on-demand distribution and get your movie made, seen, and sold.

“Filmmaking Stuff: How to Make, Market and Sell Your Movie without the Middleman” was written by Jason Brubaker, a Hollywood-based independent filmmaker who has become an expert in Video on Demand distribution. The book expands upon some of the advice has been providing on this popular filmmaking website for several years.

“Filmmaking Stuff does not offer information on 3-point lighting or how to set up dolly track,” said Brubaker. “While all that how-to technical stuff is essential, this book shows filmmakers how to actually get money, market and sell your movie.”

The book is divided into five chapters:

  • Chapter 1: Modern Movie Business
  • Chapter 2: Create Your Story
  • Chapter 3: Get Movie Money
  • Chapter 4: Manufacture Your Movie
  • Chapter 5: Marketing and Distribution

Brubaker believes the future of filmmaking is now in the hands of filmmakers empowered by the digital revolution. Even though you will be competing with filmmakers across the globe, keep in mind that many people are flooding the market with garbage.

If you start with a great, marketable screenplay that you can quickly pitch to prospective investors and collaborators, you can increase your odds of success.

With the decline of DVD sales and the rise of video-on-demand channels such as Amazon, iTunes, and Hulu, it’s no longer necessary to work with middlemen such as sales agents and distribution companies. And, with social media and internet marketing, you can find the audience and generate buzz about your film.

In addition to making his own movies, Brubaker is a contributing author to The Independent’s Guide to Film Distributors and founder of Filmmaking Stuff, a professional resource for independent filmmakers.


Filmmaking Stuff: How to Make, Market and Sell Your Movie without the Middleman

Website: Filmmaking Stuff


Seminar Teaches Photographers Fundamentals of Filmmaking

PHOTOGRAPHERS. If you want to learn the fundamentals of filmmaking, check out the “Get In Motion” tour conducted by CineStories. Led by Jeff Medford and Ross Hockrow, the seminar will teach you how to use your artistic talent, training, and equipment to also make moving images.

Get in Motion Tour LogoWhether you want to learn how to make films yourself for your clients, or plan to hire someone else to make them for you, understanding the fundamental principles will allow you to contribute to the final finished film and filmmaking process.

The Get in Motion Seminar Tour kicked off Sept. 19 and is scheduled to make stops in more than 35 cities until the end of November.

During the 4-1/2 hour seminar, the instructors show examples of specific films you can make right now, including:

  • web commercials
  • wedding films
  • birth-announcement films
  • family films
  • senior music videos
  • films for events

They will also discuss fundamental filmmaking techniques, what gear to acquire, and how to use it. Some of the specifics you will learn include:

  • Why purposeful storytelling is the most important aspect of filmmaking
  • Techniques that can enhance the story and move it forward.
  • How to “see the story” before you start shooting.
  • How to create the intrigue necessary to keep viewers engaged.
  • How to choose lenses, camera movements, and cuts that lead back to the point of your story.
  • Techniques for creating the types of emotions you intend your viewers to feel.
  • Why your camera moves tell the viewer how to interpret the scene.
  • Why the proper selection of lenses will enhance your ability to create emotion.
  • How to record clean audio and mix it properly during post-production so viewers can pay attention to your story and not be distracted by an imperfect soundtrack.
  • Why the quality of your audio should make the quality of your footage.
  • Why editing doesn’t have to be as complicated as you think.
  • How to use cut points and transitions, line up audio, add text and graphic elements, make basic motion enhancements, add a music soundtrack, and correct color.

If your clients haven’t asked you to provide video services yet, chances are they will soon. Over the next three years, spending on video advertising is expected to swell from $1.97 billion to $4.71 billion. Plus, tens of thousands of companies (big and small) will be using video content on their websites, to tell the stories behind their products and services.

To see examples of the types of films CineStories has produced, visit their website. And don’t forget to watch the very amusing trailer on the Get in Motion Tour website.


About CineStories

Get in Motion Tour