According to Forrester Research statistics published by the American Writers and Artists, Inc. (AWAI), the amount of money spent on online marketing is expected to rise from $34 billion in 2011 to $55 billion in 2016.
To help freelance writers develop the skills needed to serve online marketers, AWAI has created a resource-rich website to assist online copywriters. Called AWAI’s Web Copywriting Division, the portal includes articles on web copywriting techniques and best practices, a web copywriting-specific forum, a blog to keep readers updated on the latest trends, and an online copywriting job board.
“AWAI’s Web Copywriting Division is a great resource for copywriters specializing in the web and online copy,” says AWAI Executive Director Katie Yeakle. “We’ve collected everything they need to accelerate their careers in one place.”
Web copywriting experts featured on the site include Nick Usborne, Heather Lloyd-Martin, and Jay White. All are industry veterans, with decades of experience in online copywriting. They’ll share proven techniques they’ve learned over the years, as well as the latest tactics they’ve been using with their clients.
Articles already posted on the site include:
The site also features copywriting-related books, such as Copywriting 2.0: Your Complete Guide to Writing Web Copy that Converts by Nick Usborne and How to Price and Land the Top 7 Web Copy Projects by Rebecca Matter.
American Writers and Artists Inc. is a leading publisher of home-study programs for direct-response copywriting, travel writing, photography and graphic design.