AWAI Announces Web Copywriting Portal

According to Forrester Research statistics published by the American Writers and Artists, Inc. (AWAI), the amount of money spent on online marketing is expected to rise from $34 billion in 2011 to $55 billion in 2016.

To help freelance writers develop the skills needed to serve online marketers,  AWAI has created a resource-rich website to assist online copywriters.  Called AWAI’s Web Copywriting Division, the portal includes articles on web copywriting techniques and best practices, a web copywriting-specific forum, a blog to keep readers updated on the latest trends, and an online copywriting job board.

“AWAI’s Web Copywriting Division is a great resource for copywriters specializing in the web and online copy,” says AWAI Executive Director Katie Yeakle. “We’ve collected everything they need to accelerate their careers in one place.”

Web copywriting experts featured on the site include Nick Usborne, Heather Lloyd-Martin, and Jay White. All are industry veterans, with decades of experience in online copywriting. They’ll share proven techniques they’ve learned over the years, as well as the latest tactics they’ve been using with their clients.

Articles already posted on the site include:

Writing Effective, Short-Copy Emails by Michele Peterson

How to Write a Killer Press Release and Use It to Bring Traffic to Your Clients Website by John Wood

What Every Web Writer Needs to Know About Submitting Copy to a Web Designer by Heather Robinson

The site also features copywriting-related books, such as Copywriting 2.0: Your Complete Guide to Writing Web Copy that Converts by Nick Usborne and How to Price and Land the Top 7 Web Copy Projects by Rebecca Matter.

American Writers and Artists Inc. is a leading publisher of home-study programs for direct-response copywriting, travel writing, photography and graphic design.


AWAI Web Copywriting Division

About AWAI


AWAI Updates Online Course on Freelance Copywriting

Freelance writers can expand their services (and revenues) by diversifying into more lucrative, specialized fields such as copywriting. One organization that can help you learn the secrets of persuasive writing is American Writers & Artists (AWAI) Inc. They recently completed a top-to-bottom updating of their “Masters Program for Six-Figure Copywriting.” The update (dubbed Version 3.0) is the most thorough overhaul of the content since the copywriting program was created 12 years ago.

Designed to help new copywriters ratchet up their skills, the Masters Program contains lessons based on the analysis of direct-response sales letters, campaigns, and web copy.

The AWAI team added new copywriting secrets based on current trends, created multimedia elements such as audio and video presentations, and upated every single section with new techniques, strategies, and information. The entire copywriting program is now online, making it accessible to freelance writers worldwide.

The six modules of the course will teach you how to:

  • Simplify your writing so you communicate one idea at a time in short sentences
  • Incorporate high-level selling skills into written copy and video presentations
  • Write online sales letters
  • Get readers to open sales emails
  • Improve your headlines and bullet points
  • Optimize the performance of your home page
  • Write copy to overcome short attention spans
  • Deal with clients and build up your copywriting business
  • Find a winning tone, style, and voice for your writing
  • Increase your daily productivity

Since 1997, American Writers and Artists Inc. has been publishing home-study programs for direct-response copywriting, travel writing, photography, and graphic design. Other titles in their library of programs include:

How to Write Online Video Scripts for B2B Companies

How to Price, Quote, and Win B2B Writing Projects

Build Your Freelance Website in Four Days

The Legalities of Copywriting Made Simple


About American Writers & Artists, Inc.

Master’s Program for Six-Figure Copywriting: Version 3.0