Publisher of Digital Imaging Website Produces Magazine

One of the favorite parts of my magazine career was writing case studies about entrepreneurial photographers, artists, and designers who were early adopters of new technology. They began experimenting with pro-model digital cameras and printers long before all of the technical bugs had been worked out.

Feedback from these pioneering creative pros helped technology developers figure out how creative pros might want to use the new technology. The input from early adopters also helped tech companies determine which features should be automated in order to encourage non-techies (like me) to start buying new cameras and printers en masse.

One of the most enterprising creative pros I have worked with is Wayne Cosshall, an Australian photographer, writer, instructor, and entrepreneur. He started publishing the Digital ImageMaker International website in 2005, when online publishing was new and blogging tools weren’t nearly as simple as they are today.

The content of Digital ImageMaker was geared toward creative hobbyists and professionals who had mastered image-editing tools and had begun to experiment with everything that was possible with digital imaging and printmaking.

Recognizing that digital tools would enable photography, art, and graphics to converge, Wayne started writing articles about photography, web and graphic design, digital art, illustration, video production, editing and special effects, computational art and photography, and 3D graphics and animation (both 2D and 3D).

Wayne and I haven’t met (yet!), but he has been a regular contributor to the HP Pro Photography blog that I helped launch in 2006.

Recently, Wayne has been experimenting with different self-publishing platforms for photography-related publications. He has self-published different forms of e-books and recently produced the first issue of his print-on-demand magazine.

His self-published book “Photography Wisdom” in available in five different forms:

  • A print book from Amazon
  • An ebook for Kindle from Amazon
  • An ebook for Kindle and other ebook readers
  • An ebook from Apple
  • A  video-enhanced version of the ebook as an app for the iPad

Print-on-Demand Publications

The print-on-demand magazine is a compilation of some of the best articles from the Digital ImageMaker website.

To avoid having to pay for a large print run upfront, Wayne used HP’s print-on-demand MagCloud service to produce a magazine filled with stunning photographs and art.

MagCloud can produce saddle-stitched or perfect-bound magazines from the pages you upload as print-ready PDFs. To lay out your pages, you can use Adobe InDesign, Quark Xpress, Microsoft Word or Publisher, Apple, or any other software that can output a suitable PDF.

Wayne describes his experiences with the MagCloud service in a post on the HP Pro Photography blog.  He says that “Before I started on my own project, I bought a couple of other photography publications from MagCloud so I could examine the image quality and the paper. Happy with this, I moved forward.”

After previewing and approving a sample copy of the first issue, Wayne released Digital ImageMaker magazine for sale on the MagCloud website.

Cosshall says the print quality of the magazine is impressive: “Color is great, image detail is excellent, and the print is crisp and lovely. The paper feels good to handle, and the cover stock works well.”

The 60-page inaugural issue of Digital ImageMaker magazine includes lengthy, lavishly illustrated articles, including:

  • an article about computational artist Don Relyea, whose Generative Flowers II exhibt was displayed on two 50 x 30 ft. HD outdoor screens in Victory Plaza in Dallas.
  • an interview with Austalian artist Jane Davenport who works on a mix of photography, drawing, and painting projects and creates products ranging from books to clothing
  • an interview with wedding/portrait photographer Nadia Salameh
  • a profile of photographer/psychotherapist David J. Bookbinder who produces mandalas from images of flowers.
  • an interview with mixed-media printmaker Bonny Lhotka, whose ground-breaking work in inkjet image-transfer printing is included in the  Digital Darkroom exhibit at the Annenberg Space for Photography in Los Angeles.
  • a profile of the Digital Art Guild, which is dedicated to advancing the concept of digital fine art while promoting public knowledge.

Reading the magazine provides a real sense of how diverse the “image-making” community has become. It’s exciting to see how many digital techniques creative pros are now using to either create or enhance their art.

An Ad-Free Photography Magazine?

While I understand why publishers must sell advertising to support the production of magazines, it was notably refreshing to read a photography magazine in which the articles aren’t interrupted by a clutter of “look-at-me” ads.

When advertising headlines and product photography aren’t competing for attention  with the visuals on the editorial pages, you can appreciate each artist’s work in a different way. It’s like visiting a museum where the works on the gallery walls aren’t displayed side-by-side with advertising posters.

Personally, I have always loved magazines (which is why I studied magazine journalism in college).  But Wayne’s self-published version made me regard the possibilities of the magazine format from a fresh perspective. It looks like I’m going to have to give it a try!


HP Pro Photography Blog: MagCloud and Publishing for Photographers by Wayne Cosshall

HP Pro Photography Blog: HP’s MagCloud Self-Publishing Service Can be Great for Photographers

HP Pro Photography Blog: Photo Book Publishing Comes of Age


Magazine: Digital ImageMaker Magazine on HP MagCloud

Website: Digital ImageMaker International


Convert Great Content into Printed and Digital Magazines

Photo: HP news

WRITERS. If you want to monetize some of that great content you have developed for blogs, webinars, or white papers, consider converting it into a magazine and publishing it through HP’s MagCloud web-based self-publishing service.  Interested readers can either order a print version of your magazine or a digital edition. The digital editions can be read on a PC, Mac, WebOS, iOS, Android or other device that supports PDF files. Once a month, MagCloud pays publishers any collected royalties over $10. Payments are made via PayPal. You can check your sales online anytime. 

The MagCloud service isn’t limited to bloggers. Nor does your publication have to be a periodical. For example:

  • Photographers and artists can create catalogs for exhibition or art shows.
  • Freelance writers can produce bound, hard-copy portfolios of their clips.
  • Designers can produce print-on-demand brochures and catalogs for clients or their own products.
  • Traditional magazine publishers can produce special editions or republish content from back issues.

Here are the six steps involved in publishing and selling through MagCloud:

Create Your Magazine or Catalog
You can set up the pages of your magazine using any software that will produce a letter-sized, multi-page PDF. How-To Guides on the MagCloud website explain how to produce your publication using Adobe InDesign, Quark Xpress, Apple Pages, or Microsoft Word or Publisher.

After you upload your PDF (or Flickr photo set) to MagCloud, fill out a description, and order a proof. At this point, you will be the only one who can see it.

MagCloud will print, bind, and mail a proof to you.

If changes are needed, you can upload a new PDF and order another proof. Once you are satisfied with the proof, mark the issue as “published” and set the price for both the print and digital version. For every copy that is printed, MagCloud charges $0.20/page. You can specify any markup above the production costs. For digital issues, you earn 70% of the selling price.

Buy and Sell
When the issue is published, people can buy it through the MagCloud website or download it with the MagCloud iPad app or via digital PDF on  their PC or Mac. Buyers will need to use a credit card or PayPal account to order a copy.

Print and Mail
When someone buys an issue, MagCloud prints, binds, and ships to the buyer. A Ship to Group capability enables you to have the magazine sent to a specified group of people.

Cover of AirPlaneista

One publisher who uses MagCloud is Dan Pimentel, Airplanista Magazine editor and founder. He has been in and around the fields of journalism, graphic design, photography, magazines, and newspapers since 1974. He has been a licensed private pilot since 1996.

He publishes Airplanista magazine ( once a month, with the tagline “Sometimes serious. Sometimes humorous. Always unpredictable.”  The content includes a mix of feature stories, commentary and photography of interest to anyone in the aviation business, including general aviation pilots, aircraft owners, and professional pilots. In a press release announcing that the availablility of iPad-readable versions of Airplanista, Pimentel notes that feedback from buyers of the iPad version has been very favorable. Readers consider it a rich, very visual experience.  

HP’s Andrew Bolwell notes that MagCloud has enabled thousands of magazine publishers to sell hundreds of thousands of magazine issues. He says the newest services provide readers the freedom to consumer the targeted content they want in the format they want, whether it be print or digital.