Art2pO Enables Artists to Sell Works for Digital Display

Art2pO has launched a way to buy and sell art in a digital format for display on high-resolution flat-screen TVs, tablets, and monitors. Buyers can browse the website www.Art2pO.com, searching for images by artist, price, color, country and genre (digital art, photography, or video art). Purchased images are delivered via secure download from the Art2pO website.

Each one-of-a kind or limited edition image is digitally watermarked by Digimarc and copy-protected using state of the art encryption. The image is assigned a unique registry number and is registered, along with the legal owner’s information, with the Digital Fine Art Association (DFAA). If the image is resold, the next purchaser is also registered with the DFAA and the image is re-watermarked.

The DFAA stores ownership information on every image sold to retain provenance and the ownership trail. Each image has a downloadable Certificate of Authenticity and a secure record verifying the artwork is authentic. Instructions on how to resell a piece of art are available in the website.

Artists who want to sell works through the site can upload their images to http://www.Art2pO.com along with a brief description of each piece. A commission on the selling price is charged to the artist on each sale. Artists may sell one of a kind images or a limited edition series. Galleries may buy and sell images and collections on behalf of artists as long as they have the artist’s written consent.

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Art2pO

 

Art San Diego 2013 Will Feature Virtual Viewing Room

When the Art San Diego (ASD) contemporary art fair returns to Balboa Park for its fifth edition November 7-10, 2013, it will offer a unique digital experience. To extend the reach of the art fair, Art San Diego is partnering with Collectrium to establish an exclusive virtual viewing room called ARTSD ONLINE. The virtual room will enable collectors to browse works by over 60 ASD exhibitors and purchase directly from the dealer. Along with the viewing room, the site will include a list of resources for new collectors.

“The fair provides not only a vibrant forum to purchase great works but also the opportunity to meet and forge relationships with gallery dealers and artists that match the sensibility of the collector,” explained Ann Berchtold, founder and director of ART SAN DIEGO. “This new online forum provides an ideal mechanism to maintain and continue to build on those relationships, and a vehicle to introduce new works throughout the year not previously shown.”

“The art fair experience is a multifaceted one that brings art lovers, patrons, galleries and artists together. At Collectrium, we strive to use innovative technology to foster and enhance these relationships,” said Boris Pevzner, president and founder of Collectrium. “Having worked with Art San Diego to produce their iPhone and iPad apps, we are pleased to expand our partnership by introducing the new Art San Diego Virtual Viewing Room. Now patrons will be able to access Art San Diego and its exhibiting galleries anytime, from anywhere in the world!”

The theme of Art San Diego 2013 is [COLLIDE].  Exhibits will explore various types of creative intersections (cross-disciplinary, cross-national, art and film, rural and urban) and how they manifest in both visual and social settings.

Founded in 2009 as the first and only Contemporary Art Fair in San Diego, Art San Diego features San Diego’s most talented artists alongside the world’s leading contemporary art galleries. The event attracts both national and international attendees and serves as a catalyst to promote the collecting of investment-grade art. Collectrium is focused on revolutionizing the art world by creating a global platform for managing, discovering, sharing, and trading art and high-end collectibles.

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Art San Diego 2013

Collectrium

ARTSD ONLINE

Collectors Resource Group

Saatchi Online Announces 12xTwelve Art Collection

ARTISTS. Here’s another example of how galleries are working to expand exposure for emerging artists while reaching out to potential new collectors of original works.

Saatchi Online is a global platform for emerging artists founded by Charles Saatchi who, over the past 25 years, has been discovering new artists and helping some of them to become household names. Saatchi Online’s mission is to help emerging artists find an international audience for their work and to provide art lovers with a high-quality online gallery where they can discover new art.

Saatchi Online recently announced its 12xTwelve holiday collection that features 65 new works of art from its worldwide community of emerging artists.

Rebecca Wilson, Director of the Saatchi Gallery London and Head of Artist Relations, Saatchi Online, has invited a select group of artists to create one-of-a-kind art exclusively for the 12XTwelve project.

Among the works for sale are original paintings, etchings, and drawings, as well as prints and photographs which are available in limited editions of just 12. Each work is the same size: 12 by 12 inches.

Left to right: Frozen Content by Jaap de Vries, Breakfast by Theron Humphrey, and Untitled by Clara Hastrup exclusively available on Saatchi Online.

With prices starting at $100, the art in the 12xTwelve collection can be an affordable gift for seasoned and aspiring collectors or an opportunity for art lovers to add to their own collections.

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About Saatchi Online

View the 12xTwelve Holiday Collection  

Sell Instagram Photos as Prints, Cards, and Posters

Instaprints is a new online marketplace for buying and selling Instagram photos as framed prints, canvas prints, greeting cards and posters. Instagram users can open a free account on Instaprints.com, import their photos, and begin selling print products in less than a minute.

Instaprints was founded by Sean Broihier, the same programmer/entrepreneur who started the Fine Art America online marketplace for fine artists and photographers. According to Broihier, Instaprints was designed for anyone who wants to turn their Instagram photos into an online business: “Instagram users love transforming their photos into stylized works of art. Our website allows those users to generate income by selling their photos as actual art products which you can hang on your wall.”

Instaprints sets a base price for each available product, to which you can add your own markup. When a sale is made, you keep their entire markup. For example, the base price of an 8 x 8-inch canvas print is $25. If you sell it for $100, you keep the $75. The base price of a 16 x 16 canvas print is $42.50; the base price of a 20 x 20 canvas print is $42.50.

For each photo you sell, Instaprints handles all of the processing, including: printing, framing, matting, packaging, shipping, collecting payments from the buyers (and sending the profits to you). Each print is manufactured at one of Instaprint’s three U.S. production facilities and delivered ready to hang with a 30-day money-back guarantee.

In addition to providing an online marketplace and order fulfillment service, Instaprints.com includes community features that allow buyers and sellers to follow their favorite photographers, participate in online discussions, advertise local events, chat live with other members, and comment on their favorite photos.

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Instaprints

Agency Helps Artists Choose the Right Online Gallery

ARTISTS. If you don’t have the time or patience to determine which of the 200+ online art galleries would be the best place to sell your work, The Art Marketing Agency of Sarasota, Florida can help.

After a one-hour phone or Skype consultation with their team of objective experts, you will receive written recommendations of the five or ten galleries they believe will be most effective in generating sales for you. They can also help you set up your salon on each of the recommended galleries.

“We recognized that success in selling art online means knowing exactly what online galleries and their buyers are the best fit for specific styles and mediums. Our services are specifically designed to match the characteristics of the online gallery, and its audience, with the artwork,” says Tuck Tucker, director of the Art Marketing Agency.

Clients can also receive the agency’s new “Guide to Online Art and Photography Galleries” that analyzes the characteristics of more than 100 different galleries.

Your consultation will start with a critical, objective analysis of your portfolio, website, and current marketing efforts. You will get advice on the specific metatags and metawords you should insert in your website to attract more traffic. Plus, you’ll get tips to make it easier for sell art directly from your site.

You can learn how to capture the e-mail addresses of people who visit your site, so you can send them newsletters and invitations to events and shows in which you will be participating. The Art Marketing Agency can also teach you how to use different types of social media to showcase your art and connect with buyers.

In addition to assistance in developing a targeted online marketing strategy, you will also get advice on pricing your artwork and designing specialized advertising campaigns.

The director of the Art Marketing Agency Tuck Tucker has more than 20 years of experience in marketing art and photography. He was the chief curator of the ModernMastersPhotography.com collection and has worked with numerous online galleries and print and online media such as Art News, Art in America, Art Info, Art Net, AIPAD, and Aperture.

Photographer Karen T. in Arlington,Virginia, says that The Art Marketing Agency helped make her life and art marketing more successful: “The Agency suggested I shift from 2 pay galleries to 5 non-pay and I am making more sales and saving money. What I liked is that their services are ‘turnkey.’ They really did all the work to set me up with the online galleries after the consultation.”

Portrait artist Ron W. of Miami, Florida says he was relieved to find the Art Marketing Agency: “It was was just too time-consuming and frustrating to know what online galleries to work with. The team at the Agency has given me better online sales options.”

For details on different options and pricing levels for the consultants, visit The Art Marketing Agency website.

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The Art Marketing Agency

 

Online Gallery Lets Artists Sell without Commissions or Fees

Foundmyself is a free, online art community that offers selling tools to artists of all skill levels. Unlike other art sites, it runs entirely on the honor system.

The honor system means you can sell your original art without paying the commissions or subscription fees that are common on other sites. Buyers know that 100 percent of their purchase goes directly toward supporting your creative endeavors.

Here’s the catch: Foundmyself expects you to contribute if you find the site useful or make a sale. The financial details of your transactions on the site aren’t tracked, so it really is a relationship of trust. You keep your earnings, then donate what you think is appropriate.

If you do choose to make a monetary contribution to the site, you will be compensated with “honor points,” which can be exchanged for benefits such as having your work show up on the front page of the site. You can also earn “honor points” by participating in the forum.

Designer Trevor Hunt started the site in 2003 as a small side project. It has since grown into a large, but familiar community.

The Foundmyself site recently underwent a major redesign. New tools offered include standalone artist websites, a drag-and-drop interface, and a “canvas” system in place of a traditional, static gallery page. The “canvas” serves as each artist’s online face to the world, and can be customized with different layouts and widgets. You can add slideshows, newsletter sign-up forms, and other features.

If you choose to set up a standalone website, you can opt for a free version or more full-featured, ad-free websites for a monthly or annual fee.

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 Foundmyself

Artist websites through Foundmyself

Sell Your Instagram Photos through Instacanvas

Instacanvas is a new online marketplace for buying and selling Instagram photos as ready-to-hang canvas art pieces. Now, anyone with a smartphone can create art online, build a fan base worldwide, and sell physical versions of their work online.

During the site’s private beta period, 25,000 photographers and artists from 30 countries set up Instacanvas galleries. Traffic to the site has grown to 1.1 million unique visitors per month.

Fans of an artist’s work can order prints in three sizes: 12 x 12, 16 x 16, or 20 x 20 inches. The photographer or artist earns 20% of every print sold from their galleries. Instacanvas handles all of the printing, canvas stretching, and shipping costs.

“The rapidly growing Instagram community has millions of amazing artists, many with hundreds of thousands of existing followers,” said Matt Munson, founder and CEO of Instacanvas. “We’re building perhaps the first amateur design marketplace where the artists bring with them tremendous followings of people who already love their work as well as a powerful distribution channel for reaching those fans.”

“Today, 23,000 people will visit the Louvre Museum in Paris while 40,000 people will visit our galleries on Instacanvas,” said William Hsu of MuckerLab, the start-up accelerator that has supported Instacanvas. “Instacanvas is leveraging the power and passion of the Instagram community and helping to prove the value and staying power of Instagram as a platform.”

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Instacanvas

How to Set Up Your Gallery