Sell Your Videos through Vimeo On Demand

Vimeo® is a high-quality video platform for creative people. Founded in 2004, Vimeo wants to empower people around the world to create, share and discover videos. Vimeo has over 15 million registered members and reaches a global audience of more than 93 million  each month.

Through their new Vimeo On Demand service, VimeoPro members can sell their works directly to their audiences and retain a 90 percent of the revenue after transaction costs. As a creator, you can choose your own price, select country-by-country availability, customize your page design, and offer content on Vimeo, your own website, or both.

“Vimeo is committed to empowering creators with tools to display and distribute their work in beautiful HD quality,” said Vimeo CEO, Kerry Trainor . “With the addition of Vimeo On Demand, creators can now use Vimeo to control the way they earn revenue and retain a significant portion of the proceeds.”

Videos purchased through Vimeo On Demand are accessible across devices, including desktop PCs, mobile devices (Android/iOS/Windows), connected TV devices (Apple TV/Roku/Google TV/Xbox Live), and major smart TV platforms (Samsung/Panasonic/Phillips).

“What used to be a confusing and labor-intensive process is now open and simple with Vimeo On Demand,” said Blake Whitman, vice president of creative development. “We always strive to provide our community and visitors with the best experience possible, and this opens up a new world of viewable content and support for creators. We are proud of this first phase of Vimeo On Demand, and we’re already working on another suite of creator-focused features to release in the near future.”

Vimeo On Demand launched at the SXSW Interactive + Film Festival with a screening of It’s Such a Beautiful Day, the latest work by Academy Award-nominated animator and self-distribution pioneer Don Hertzfeldt. Vimeo On Demand is offering the newly re-mastered and expanded version of It’s Such a Beautiful Day for a $2.00 rental fee or $6.00 sale price.



Blog Post: Vimeo On Demand: Sell Your Work Your Way

Vimeo Creator Services

Guide Explains How to Get More Views for YouTube Videos

It’s amazing to realize how quickly YouTube has become such an integral part of our popular culture, providing a platform for millions of makers and watchers of short videos. Founded in February 2005, YouTube now receives over 800 million unique users each month. It has become the second largest search engine, right behind Google itself.

YouTube’s audience is also growing, as people around the world use PCs, smartphones, and tablets to watch 4 billion hours of video each month.

The number of videos being uploaded to YouTube is also increasing at a blistering pace. About 72 hours of video are uploaded to YouTube every minute.

So if you produce videos for yourself or for clients, what steps can you take to help your videos get more viewers?

Subject matter and content play a large role in the popularity of online videos, but the experts at believe many video creators overlook some tools that can be used either to make money from videos or attract more viewers.

So, Videomaker has released the free report: 5 Advertising Tricks for YouTube: Get More Views for Your Video.
The 14-page report includes 9 tips for using two Google advertising programs: AdSense, for generating income from video viewership and AdWords for running ad campaigns that can help you attract more viewers.

The e-book was produced to help Videomaker call attention to their wide selection of training materials that can help new and experienced videographers create and publish great videos. On the Videomaker site, you can choose from tutorials, DVDs, workshops, webinars, books, magazines, and more.


Free Guide: 5 Advertising Tricks for YouTube: Get More Views for Your Videos


Statistics on YouTube Viewership

Website’s Time-Lapse Video Lets You See Artist at Work

ARTISTS. If you want to see how effective an artist’s website can be in communicating with art lovers, visit the recently launched website of Alexander Gramm Studio, Inc. The website was designed to offer a high-quality online experience to art collectors, buyers, and fans of mixed-medium artwork.

The new site features a behind-the-scenes look at the artist’s process with “Never Give In,” a motion time-lapse video shot by photographer Bryan Fletchall over a seven-day period. The video, which runs under three minutes, shows Alexander Gramm using a multi-layer technique to create his large canvas mixed-medium work of the same title. You watch Gramm sealing in vintage pages, then applying the paint and various other elements that make up his tactile pieces.

Screen grab of video on Alexander Gramm Studio
Visit the Alexander Gramm Studio website ( to see the time-lapse video.

“The idea of having a camera in the studio was a little unsettling at first,” Gramm acknowledges. “But in the end I wanted something that would let people connect to my artistic process.”

The site also features a gallery of Gramm’s work, with a built-in store through which you can purchase high-resolution prints or get quotes on artist-embellished fine art prints and original pieces. High definition video will accompany featured works. The website also includes full social media integration and a news and blog section.

“From the very beginning it was important to us to create an immersive user experience that connects the audience to the artwork and studio,” said Donna Baldwin, co-founder of Alexander Gramm Studio. “Our new website provides insightful content about the studio, Alexander’s unique process, and our ever-expanding collection of works.”


Alexander Gramm Studio

Satisfy the Growing Demand for Short Online Videos

On smartphones and tablets, people are viewing short, online videos everywhere they go. So, does everyone who searches for products online expect to see video content on every website they visit?

Maybe not yet, but they will soon. Research has shown that organizations that include informative, but casual videos about their products, services, and capabilities not only get more traffic, but they also keep people on their websites three times longer.  Watching video content is a more passive than reading. You simply sit back, look, and listen.

Online video provides a fast way to demonstrate the features of certain products, show the personality and expertise of company personnel, and let people around the world tour your facilities.  Video also offers a cost-effective way for companies to provide better employee training and customer support for their expanding range of products and services.

Why should you care?

If you are a writer or designer, knowing how to cost-effectively produce short videos can come in handy—either to promote your own products and services or to better serve publishers and corporate clients.

Photographers who can shoot high-res video can create new niche businesses for themselves by understanding the types of short videos that businesses of all sizes want and need. For example, pro photographer Michael Soo recently filmed video testimonials for real-estate agent Terel Beppu. Jack Affleck is promoting his ability to produce “action” videos of moving subjects.

If you are an artist, creating videos about your work can help collectors better understand who you are as an artist and how and why you created certain pieces.

What about the expense?

To gain some perspective on the wide range of online videos that are being created at all budget levels, download the 12-page white paper from Knowledge Vision Systems. Entitled “Divide to Conquer: How to Tame the Online Video Content Beast,” the white paper acknowledges that “Demand for online videos is growing much faster than budgets to produce it.”

The white paper advises companies to budget for three types of videos: showpiece, workhorse, and long-tail.  (The long-tail options help you get started in online video without a lot of money or if you freeze up and look painfully awkward in front of a camera.)

Showpiece videos. These are the splashy videos that bigger companies produce for the front door of their websites, for trade-show booths, and for sales meetings. They don’t need to be updated regularly and should be produced by a video-production house.

Workhorse videos. These are the crisp, clear videos that explain a company’s most important products, introduce key technologies, and move prospective customers further along in the buying process. These videos should be focused and authoritative, with a style that conveys the personality of the organization.

Long-tail videos. These are simple, low-cost videos that can combine PowerPoint presentations, product animations, or screen grabs with voice-over narrations.  In a corporate environment, they focus on answering specific questions or educating customers about a specific process. But they can also be produced by individuals with expertise in a specific subject area.

The white paper emphasizes that “Creating video for any type of business communication doesn’t have to be hard. And it doesn’t need to be expensive…When you start to rethink your definition of online video, explore new tools, and leverage the value of your internal subject matter experts and existing content, you can tame the video content beast.”

Knowledge Vision is a flexible, online video presentation platform. Synchronizing video, presentation slides, animations, just-in-time footnotes, and virtual handouts, Knowledge Vision presentations can be embedded within any website for on-demand, live, and mobile applications.

Knowledge Vision Systems is also beta-testing Knovio, a system through which individuals can bring online PowerPoint presentations to life by adding webcam video or voice-over narratives.


Knowledge Vision Systems

Divide to Conquer: How to Tame the Online Video Content Beast

Knovio: Personal Platform for Creating and Sharing Video Presentations

Six Reasons Why Photographers Should Learn to Shoot Video

PHOTOGRAPHERS. This year, PhotoPlus Expo featured eight sessions designed to help professional photographers make the transition from shooting stills to shooting video. In the two seminars I attended, Vincent Laforet and Tyler Stableford showed excellent examples of the types of commercials and short films that have been produced with video-enabled DSLRs or hybrid video/still cameras.

BEHIND THE SCENES – “Neighborhood” from Vincent Laforet on Vimeo.

In each seminar, attendees seemed primarily interested in learning more about what types of gear they might need, and how to get help with audio production and video editing. (I’m currently compiling a list of resources that can help answer some of these questions.)

Famous Footwear – “Neighborhood” Spot from Vincent Laforet on Vimeo.

But first, it’s important to understand why you might want to consider adding video capabilities to your photography business. You may be surprised to see how diverse the opportunities will be (and why not every video production must be as elaborate as the set up Laforet used to shoot the Famous Footwear commercial shown above).

1. The demand for online video is starting to explode.

Now that high-quality video can be transmitted through the Internet to mobile devices, tablet computers, smartphones, digital signage, and wall displays in stores, museums, and homes, the demand for professionally produced content is really just starting to ramp up.

Online video is being used not just for entertainment and gaming, but also for advertising, training seminars, product demonstrations, customer testimonials, resumes, facility tours, corporate events, book promotion, and much more.

Some applications listed on the Cinestories website include: corporate meetings, 5- to 7-minute wedding storybook films, bar/bat mitzvahs, cultural performances, sporting events, festivals, concerts, birth announcements, family music videos, senior music videos, vacation films, day-in-the-life videos, government and corporate training, documentaries, and short films.

2. Traditional buyers of photography services will be spending money on video.

Advertisers, corporations, and publishers are becoming increasingly interested in the economics and targeted reach of “Web TV” for which lower-budget, high-quality content will be produced to attract niche audiences with special interests. The rise of Web TV is opening up a vast, new middle ground between the low-budget/low-quality user-generated content we watch on YouTube and the big-budget, premium-quality Hollywood productions we see in movie theatres or on network TV.

Here are just a few random examples and statistics that help explain why the demand for video services will grow:

  • According to JWT Intelligence, magazine publishers will expand into broadcasting. In addition to producing video for the iPad versions of the magazines, publishers such as Hearst, Time Inc., and Meredith will be supplying content to the 100 new channels of original content that YouTube soon will be launching. Content will range from 30-second clips to 30-minute episodes.
  • The number of people who watch online videos has been increasing. According to comScore, 180 million U.S. Internet users watched online video content in August, 2011 for an average of 18 hours per viewer. An October 2011 survey conducted by Burst Media found that 71.6% of web users watch online video content in a typical week, with 39% watching between one and five hours per week. In their Visual Networking Index Forecast, Cisco predicts that by the year 2015, online video will account for two-thirds of all consumer data traffic.
  • The Burst Media survey showed that 18% of online video viewers took some kind of action after seeing an online video ad. A survey by Internet Researcher showed that online customers who view product videos are much more likely to buy than visitors who don’t watch videos. A Forrester Research study found that having video on your website substantially increases the likelihood that your site will appear on the front page of Google search results.
  • According to e-Marketer, spending on online video ads is expected to rise from $1.5 billion in 2010 to $5.5 billion in 2014.

3. Individuals are being encouraged to have videos professionally produced.

A recent article in More magazine (for women over 40) emphasized the need for job-seekers to get a professionally produced video resume. According to Catharine Fennell, CEO of VideoBIO, “Filming a video shows that you’re confident, innovative, and an early adopter. A great video is about making a personal connection with your audience, sharing experience, and establishing credibility.”

Authors, consultants, and conference speakers are being advised to add video to their websites as well. Perhaps the same people who hire portrait photographers for head shots will want to have web video “portraits” shot during the same session.

4. Filmmakers are adopting motion-picture cameras that can shoot stills.

One of the hybrid motion/still cameras that filmmakers have quickly embraced is the $50,000 RED Epic camera, which captures 14 megapixel raw frames at 120 frames per second. The camera was used to shoot feature films such as “The Social Network” and “Contagion”and is currently being used to shoot “The Hobbit.” (The camera has also been used by photographers Bruce Weber and Greg Williams to shoot covers and spreads for fashion magazines.)

In an article in the September 2011 issue of Rangefinder magazine, John Rettie notes that high-end cinematographers have also “responded enthusiastically to the high-quality video that can be obtained from a DSLR at a fraction of the cost of a sophisticated movie camera.”

Based on the successful use of the ground-breaking EOS 5D Mark II DLSR in Hollywood movies and TV shows, Canon has announced the Cinema EOS System for use in the motion-picture production industry. The announcement, which was made on November 3, includes seven new models of Cinema lenses that are compatible with Super 35 mm-equivalent sensors, an all-new digital cinema camera for high-resolution movie production, and the development of a new Digital SLR camera with 4K movie function.

5. Eventually, lower-cost, higher-resolution cameras may empower everyone to “capture the moment.”

One advantage of shooting high-res video is that you won’t miss capturing that perfect, decisive moment that can make a great photograph so memorable. As powerful hybrid cameras inevitably become more affordable, more and more of your current clients will be able to grab terrific still shots from their video footage.

For example, the new Scarlet-X camera from RED Digital Cinema is designed to further “democratize superlative cinema and professional photography.” Priced at under $10,000, the Scarlet-X allows professional photographers and cinematographers to simultaneously capture true 4K motion footage and 5K RAW still content and “never miss a shot.”

In his session on “Cinematography with a DSLR” at the PhotoPlus Conference, Vincent Laforet showed some of the breathtakingly detailed still photographs that he grabbed from video footage shot on the the RED Epic camera.

When Laforet asked photographers to imagine what type of imaging power might be in the hands of consumers five years from now, someone in the audience piped up, “What’s next? A RED Epic smartphone?”

6. Continuing advances in technology will alter existing markets.

In his Rangefinder magazine article, Rettie describes learning to shoot DSLR video from Canon Explorer of Light Bruce Dorn. His article includes this quote from Dorn: “In a perfect world, photographers could easily create a profitable livelihood by simply developing their own unique style, and delivering it to an endless stream of well-heeled and breathlessly excited fans. We would each spend our days effortlessly doing our thing, being appreciated, and never worrying about the relentless evolution of image-making. In reality, the delivery medium is constantly changing, and so is demand.”

In my next video-related post, I will list some of the videography-related sessions that will be presented during the major photography conventions in January and February, 2012. If you have additional training resources that you would like me to include in future posts, send me an e-mail at: eileen.fritsch (at) creativesatworkblog (dot) com.


Rangefinder Magazine: Learning How to Capture DSLR Video by John Rettie


JWT Intelligence: Magazines Moving to More Platforms

RED Digital Cinema: Scarlet-X

About RED Digital Cinema

Canon Press Release: Lights! Camera! Action! Canon Makes Hollywood Debut with Launch of Cinema EOS System


Trends in 3D Entertainment Featured at 2011 NAB Show

In a recent Content Insider newsletter, Andy Marken reported that the state of 3D filmmaking and broadcasting was one of the themes discussed at the 2011 NABShow® April 9-14 in Las Vegas.

NAB (National Association of Broadcasters) was originally formed to advocate for the interests of radio and television broadcasters. But like other associations, they have rebranded some programs to reflect the ongoing convergence in communications technologies. For example, the NABShow is now described as “the world’s largest electronic media show.” The event attracts more than 90,000 attendees from 151 countries and covers filmed entertainment and the development, management and delivery of content across all mediums.

In his newsletter, Marken reports that 3D filmmaker James Cameron chided broadcasters for not moving faster to make 3D content available on a wider range of screens. Here are some of the stats and projections cited at the conference:

  • There are about 25,000 3D movie screens worldwide (8,000 in the US).
  • Between 2008 and 2011, there were 160 3D movies released. About 140 3D movies will be released between 2012 and 2015.
  • In the US, 10 3D TV channels will launch this year; 25 will launch in 2012.
  • In the US, one-third of households will buy a 3D TV in the next three years.
  • In Europe, 42% of homes are projected to have 3D TVs by the year 2014.
  • In 2011, about 95 million 3D devices (including gaming devices, set-tops, and PCs) will be sold.
  • By 2014, the global installed base is projected to be nearly 900 million 3D-capable devices.

Of course, statistics and projections often turn out to be wildly optimistic. And Marken points out that a lot of these statistics assume that people will either accept the idea of wearing glasses for their viewing or the current “glasses-free” technology will be refined.

He also notes that if one-third of US households buy a 3D TV in the next three years, it means that two-thirds won’t.

Nevertheless, if you’re in the business of producing content, it’s important to pay attention how quickly new forms of technologies might be adopted. And to a certain extent, the adoption rate of 3D-capable devices will depend on the quality and variety of available content.

Other sessions at the 2011 NABShow focused on social media and mobile delivery of video, cloud computing and storage, and how the converging TV and film industries (Tellywood) could optimize their content assets.

There was talk about Google’s plans to produce content for YouTube and discussions of trends in the online video-viewing habits of different generations. More people are watching videos online than ever, but we’re also all watching more video content in general. Right now, people over 18 years old spend an average of five hours a day watching TV compared to three to five minutes a day watching online videos.

By the year 2014, eMarketer analysts predict that more than 90% of people from age 12 to 34 will turn first to the web to watch video content.