PHOTOGRAPHERS. Here’s a terrific example of how a creative entrepreneur has identified new photography-related consumer needs and developed services to fulfill them.
KromePhotos.com, a digital photo enhancement service based in Silicon Valley, California has launched Krome Photo Books, a personalized photo-book design service designed to make it as easy as possible for more consumers to create great-looking photo books. The service is based on research that shows about 60 percent of people who start creating a photo book never finish it.
Instead of requiring consumers to use photo-enhancement and book-layout tools to design their own books, KromePhotos.com puts professional photo editors and photo book designers right at the consumer’s fingertips. The dashboard on KromePhotos.com enables consumers to upload collections of photos so a Krome professional photo book designer can handle the rest of the process. Uploaded photos can be sorted, enhanced, and laid out into a photo book in less than 72 hours. All the customer has to do is preview the book design online, provide feedback for adjustments, and place their order.
“Consumers don’t have a lot of time these days so they have all these great photo memories stuck in their computer,” said Eduardo Llach, Founder and CEO of KromePhotos.com. “We want consumers to get the book they have always wanted quickly and easily.”
“Our books are better because of our human touch”, Llach adds. “Our photo book designers take the time to review each customer’s collection of photos and tell the customer’s story the way it was meant to be told, with thoughtfulness and care.”
Llach, a serial entrepreneur, founded KromePhotos.com in 2010 after recognizing that today’s consumers have too many photos and no time to sort and manage them. The KromePhotos.com service began with a focus on bringing photos to life with help from a professional photo editor. From there, KromePhotos.com extended its services to include options to retouch important photos. The new book-design service bridges the gap between shooting images and completing photo books.