One great source of information about all facets of the current photography business is PhotoShelter, which specializes in portfolio websites and online selling tools for professional photographers. They have researched and written an excellent series of educational guides in which they interview both successful sellers and current buyers of different types of photography.
“Growing Your Sports Photography Business” is the focus of the newest educational guide from PhotoShelter. Providing an in-depth look at the sports photography industry today, it includes tips for sports-focused storytelling and advice on how to corner a market, build relationships, and get hired.
“Sports photographers face unique challenges in the marketplace,” said PhotoShelter CEO, Andrew Fingerman. “In this guide, we wanted to give aspiring and seasoned sports photographers alike insights about how they can shoot the sports they love and make a living doing it,”
The guide notes that a lot has changed in the sports photography market over the past decade. While the technology has made easier for everyone to capture action shots, many sports clubs and associations already have exclusive contracts with large photography agencies.
To succeed in sports photography, you may need to diversity and excel in multiple niches. In addition to being skilled in capturing action shots, you may need to perfect your techniques for shooting environment portraits or arena architecture.
Growing Your Sports Photography Business includes business and marketing insights from seasoned sports photographers and buyers such as Rich Clarkson, Brad Mangin, and the Director of Photography at Sports Illustrated, Brad Smith.
In this guide, you can learn how to:
- Build a sports photography brand
- Find potential clients
- Attract attention from those looking to hire
- Get smart about licensing and image rights
- Master a workflow from the field to a client’s inbox
PhotoShelter’s e-book library includes 25+ educational guides including topics such as social media, email marketing, Google Analytics, SEO for photographers, and starting a photography business. Other titles related to growing a photography include:
PhotoShelter offers professional, reliable and innovative online tools that can help you build and grow a successful photography business. Its latest release, Beam, offers a suite of portfolio website templates built with the latest technology to showcase images at their best.