Guide Describes 11 Secrets of a Great Photography Website

PHOTOGRAPHERS. A free guide from PhotoShelter provides a quick, easy-to-read overview of “11 Secrets to a Great Photo Website.” They point that your website must quickly convince visitors that they have found exactly what they are looking for: If your website helps them do that, and clients are impressed with with your professionalism, “there’s a solid chance they will do business with you, come back again, and tell their friends to do the same.”  Paying attention to a few commonly overlooked details could result in more jobs.

The experts at PhotoShelter recommend evaluating your website once a year, especially as your business grows and evolves. Does it continue to provide the tools, features, and flexibility you need to help grow your presence online and beyond?


The 20-page guide discusses 11 ways your website can be adjusted to attract more clients and photo buyers, encourage word-of-mouth referrals, and grow your business. It also previews PhotoShelter’s newest portfolio offerings, which can help your photos look their best, whether they are being viewed on a desktop, laptop, tablet, or smartphone.

“These days, people are viewing your website on all kinds of devices, and technology is allowing for sites to automatically scale to the appropriate size without the need for an app,” the guide explains. With responsive website design, images will literally resize to fit the screen they are viewed on. Responsive website designs offer SEO and social media advantages and eliminate the need to update content in multiple locations.

The guide includes 10 questions to ask when choosing a photo website provider and advice for photographers who fear image theft if they display large, full-bleed images on their sites.
The guide “11 Secrets to a Great Photo Website” is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes 25+ educational guides including topics such as social media, email marketing, and starting a photography business.


11 Secrets to a Great Photo Website

About PhotoShelter

PhotoShelter’s Free Business Guides for Photographers

New Book Shares Techniques for Surreal Photography

SurrealPhotographyA new book by photography writer and educator Daniela Bowker explains “Surreal Photography: Creating the Impossible.” Published by Focal Press, the book pays tribute to a genre of artistic photography that fuses fantasy and reality to depict a mysterious and seemingly impossible world.

Bowker explores a wide range of artistic techniques, including straight-from-camera image composition, phoneography, and sophisticated digital manipulation. She also shares imagery and the insightful processes of influential surreal photographers such as Natalie Dybisz, Jon Jacobsen and Dariusz Klimczak.

“This book demonstrates how to create a surreal image, regardless of your expertise or equipment. With the right technique, a smartphone can produce a truly incredible image,” said Bowker. “Surrealism defies realism, and can be as fantastical as you want it to be. What’s really important in shooting surreal photography is the richness and depth of your imagination.”

With an eye for digital art, Bowker shares the know-how to help photographers create imaginative, dreamlike masterpieces. “Surreal Photography” simplifies the shooting and editing process so beginner and advanced photographers can easily understand and apply new skills to their workflows and imagery.

As a seasoned photographer, photojournalist, writer and artistic curator, Bowker serves as the editor of and authored “Composition,” part of the acclaimed “Michael Freeman’s Photo School” series. Additionally, Bowker founded and co-operates Photocritic Photography School, which is a free, online school with more than 1,800 students enrolled.


Surreal Photography: Creating The Impossible

Photocritic Photography School


VIsual Storytelling Seminar Can Help You Boost The Impact of Your Videos

While the technology used to produce films and videos is changing rapidly (putting more power in the hands of more people), the core principles of visual storytelling have not changed.

For an intense, educational overview of the artistic elements and core principles of cinematography, check out The Visual Storytelling Tour. This series of full-day seminars (9 am to 9 pm) will be presented in 31 cities from June 3 to August 4.


Oscar nominee and Director of Photography of the Saturday Night Live Film Unit Alex Buono will show you how to dramatically increase the impact of your films.

“I’ll show you how I deal with working in a fast turnaround environment like Saturday Night Live while still delivering my best work,” says Buono. He says you can do the same whether you shoot commercials, movies, documentaries, weddings, corporate videos, or live events.

Designed for both DSLR and Cine-style camera users, the workshop will teach you advanced techniques for lighting, lens selection, blocking, camera movement, audio, workflow, camera settings, visual structure, and more.

The seminar lasts from 9 am to 9 pm and covers topics such as

  • Scripts
  • Location Scouting
  • Shotlisting and Storyboarding
  • Equipment and Crew Lists
  • Camera Settings and Camera Movement
  • Microphone Types and Placement
  • The Media Management and Workflow
  • Getting a Cinematic Look with a DSLR Camera
  • Shooting with a Cine-Style Camera
  • Visual Design in Filmmaking
  • Visual Storytelling

 The Visual Storytelling Tour will be presented in the following cities:

  • Minneapolis, MN: June 3
  • St. Louis, MOi: June 5
  • Columbus, OH: June 7
  • Chicago, IL: June 9
  • Detroit, MI: June 13
  • Boston, MA: June 15
  • New York City: June 16
  • Newark, NJ: June 20
  • Philadelphia, PA: June 22
  • Washington, DC: June 23
  • Charlotte, NC: June 25
  • Ft. Lauderale, FL: June 27
  • Tampa, FL: June 28
  • Atlanta, GA: June 30
  • Baton Rouge, LA: July 7
  • Houston, TX: July 9
  • Austin, TX: July 11
  • Dallas, TX: July 12
  • Phoenix, AZ: July 14
  • San Diego, CA: July 16
  • Irvine, CA: July 20
  • Los Angeles, CA: July 21
  • Las Vegas, NV: July 23
  • Denver, CO: July 25
  • San Jose, CA: July 27
  • San Francisco, CA: July 28
  • Salt Lake City, UT: July 30
  • Portland, OR: August 1
  • Vancouver, BC: August 2
  • Seattle, WA: August 4

If you can’t enjoy the experience in person, you can order a set of DVDs that includes the entire content of the tour’s Cinematography Workshop and Visual Structure Seminar. The DVD set also includes the book “The Visual Story” by Bruce Block.


Visual Storytelling Tour with Alex Buono


Guide Shows How to Use iPad for Both Photography and Photography Business

iPadforPhotographers-DerrickStoreyIn his new guide, “iPad for Digital Photographers,” photographer Derrick Story explains many different ways an iPad can support your photography and your photography business. For example, you can use the iPad as a portable portfolio, editing tool, and payment-tracking system.

“The iPad is a terrific tool for photographers because it allows us to travel much lighter than carrying a laptop around,” said Story, “Not only is the iPad good for quickly uploading photos and editing them, but also for helping us keep up with our day-to-day business needs through email access, invoicing, and scheduling client appointments.”

In the guide, you will learn how to:

  • Use your iPad to schedule client appointments, accept payments, sign model releases, and track business expenses.
  • Make on-the-fly edits when using the iPad on location.
  • Use Apple’s iCloud or other cloud services such as Dropbox or Google Drive.
  • Show your portfolio on an HDTV.
  • Make time-lapse movies.
  • Use weather, mapping, notes, checklists, and reminder apps.

The information is organized in ten chapters:

  • Chapter 1: Adding Pictures to Your iPad
  • Chapter 2: Organizing Your Photos
  • Chapter 3: Editing Your Photos
  • Chapter 4: Transferring from the iPad to a Computer
  • Chapter 5: Transferring from the iPad to the Cloud
  • Chapter 6: Presenting Your Mobile Portfolio
  • Chapter 7: Shooting, Editing and Sharing Movies
  • Chatper 8: Take Care of Business
  • Chapter 9: Transporting an iPad and Camera
  • Chapter 10: Tips for the Road Warrior

Published by Wiley, iPad for Digital Photographers is now available for purchase online and at retailers nationwide in both print and all e-book formats.


Wiley: iPad for Digital Photographers by Derrick Story

iPad for Digital Photographers

Guide Explains How to Create a Photography Portfolio

PSCreatingaProfessionalPortfolioPHOTOGRAPHERS. Creating an online portfolio that knocks the socks off prospective clients is an art form. That’s the premise of PhotoShelter’s new educational guide, Creating a Successful Photography Portfolio. Your portfolio not only showcases your work, but also your work ethic, commitment to photography, and ability to deliver the type of work your dream clients want.

To start choosing images for your online portfolio, the guide suggests asking yourself three questions:

  • What is your best work?
  • Will these images get me the type of jobs I want?
  • How many great images do I have?

Answering these questions isn’t easy, because it’s hard to be objective about your own work. Getting reliable feedback is important.

Throughout the guide, seasoned photography consultants and photographers suggest how to build an online photography portfolio that helps attract potential clients and win jobs.

This guide includes:

  • Eleven secrets for creating a successful photography portfolio website
  • Tips for setting the right tone for attracting dream clients
  • Ideas for showcasing personal projects to help win jobs
  • Five common myths about portfolio reviews.

Photo consultants interviewed in the guide include Neil Binkley, Jasmine DeFoore, Stella Kramer and Amanda Sosa Stone. They share tips on preparing portfolios for client meetings, following up with clients, and locking job after presenting your portfolio.

Win a Website Image Edit

Photographers who download the guide before May 1 will be entered to win a Website Image Edit with top photography consultant Amanda Sosa Stone, courtesy of the photographer-marketing firm Agency Access . The winner will be announced on Wednesday, May 1, 2013.

“Creating a Successful Photography Portfolio” is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes 25+ educational guides including topics such as social media, email marketing, and starting a photography business.

PhotoShelter offers reliable and innovative online tools to build and grow a successful photography business. Over 77,000 photographers use PhotoShelter’s websites, social and SEO tools to show their work and attract new clients. PhotoShelter’s online image archives can help you stay organized and access images on the fly. Their image delivery and e-commerce tools can help you sell work easily and securely. Free 14-day trials are available.


Creating a Successful Photography Portfolio


PhotoShelter E-Book Library

Creating a Successful Photography Portfolio

Book Explains Printmaking Techniques for Photographic Art

LastLayerIn her new book “The Last Layer,” printmaker Bonny Lhotka shows you how to expand your creative voice by combining centuries-old printmaking techniques with the full creative potential modern imaging technology.

With these techniques you will get physically engaged with the materials and produce distinctively different prints. Unlike digital photo prints that all look alike, your handiwork as an artist will be clearly visible in each print you sell.

“The Last Layer” is more photography-focused than “Digital Alchemy,” the first book Bonny Lhotka wrote about alternative printmaking techniques for fine art, photography, and mixed media.

In “The Last Layer”, you can learn how to create modern-day versions of anthotypes, cyanotypes, tintypes, and daguerreotypes as well as platinum and carbon prints. Lhotka also reinvents the photogravure and Polaroid transfer processes and explains groundbreaking techniques for combining digital images with traditional monotype, collograph, and etching press prints.

The techniques in “The Last Layer” don’t require the toxic chemicals used in the original processes.
The only equipment you need to get started is a desktop inkjet photo printer that uses pigment inks and a few readily available materials.

What’s The Last Layer?

Digital photographic artists use Photoshop to build images layer by layer, with each layer adding complexity and meaning. Ultimately, the work must be transferred to a substrate – paper, wood, or the glass screen the image is projected upon. “It’s the last layer that makes it a complete work,” says Bonny.

While imaging software and digital printers are powerful tools for photographers, Lhotka contends that “We’ve lost that final handwork performed in the darkroom that allowed us to create truly unique original work.”

With the methods outlined in this book, you can produce handmade works of art that can’t be duplicated with an app, filter, or software package.

Experience the Sensory Pleasure

In the book’s foreword, Kathryn Maxwell of the School of Art at Arizona State University notes that creating photographic prints digitally has become more of a cerebral process than a physical one.

“No artist’s touch is visible in the final output,” says Maxwell. “The artist determines conceptual and visual outcomes on a computer monitor.” With traditional lithographs, etchings, relief prints, or screen prints and darkroom photographic prints, the artist is physically involved with the materials used to create the works.

“Curators and collectors prize the obviously handmade object due to the imperfections and indication of the human hand evidenced in the form,” says Maxwell.

About Bonny Lhotka

Bonny Lhotka is a painter and printmaker who began experimenting with technology tools when she added a Macintosh to her studio in 1986.

I first started following Lhotka’s work in 1997 when I was editor of a magazine about large-format digital printing and Bonny organized “Digital Atelier: A Printmaking Studio for the 21st Century” for the Smithsonian American Art Museum. We weren’t the only ones who saw Bonny Lhotka and the other artists of the Digital Atelier as digital printmaking pioneers. Bonny Lhotka is a recipient of the Computerworld Smithsonian Award for Technology in the Arts.

Over the years, I met Bonny and the other Digital Atelier artists Dorothy Krause and Karin Schminke at trade shows where they demonstrated wildly imaginative ideas for blending digital imaging and traditional printmaking. Because I was focused on writing about the printing technologies, I didn’t give Bonny’s art the full attention it deserved.

Bonny Lhotka’s artwork is included in several hundred private, corporate, and government collections, including those of United Airlines, Johnson Space Center, Consumer Electronics Association, the U.S. Department of State, the City of Denver, and The Boeing Company.

Having met Bonny, I wasn’t surprised to see “Last Layer” techniques such as the “Chlorophyll Emulsion Process” that involves a blender, 190-proof grain alcohol, and dark green leaves. But as I skimmed through the book, I was blown away by the body of work she has created.

In the book’s preface, master printmaker Jack Duganne (another early user of digital-printing equipment) notes that Bonny is a chemist, engineer, physicist, biologist, inventor, teacher, and tinkerer: “But above all, she is an artist!”

“The Last Layer” shows  works Lhotka has created with the techniques in the book. Bonny hopes these examples will inspire readers to find their own voices and develop their own signature looks as artists.

About the Cover

The cover image is a portrait of Russell Brown, the senior creative director of Adobe Systems.  Entitled “The Gaze,” it is an 8 x 10-inch pigment transfer print on aged metal. It was created using an inkjet-printable transfer film, DASS SuperSauce transfer medium, and aged-metal plates that Lhotka developed and sells through the Digital Art Studio Seminars website.

“The Last Layer” was published by the New Riders imprint of Peachpit, a division of Pearson Education.


The Last Layer: New methods in digital printing for photography, fine art, and mixed media (Voices That Matter)

Table of Contents and Sample Chapter from The Last Layer: Finding Your Voice

Digital Alchemy: Printmaking techniques for fine art, photography, and mixed media (Voices That Matter)

Digital Art Studio Seminars

About the Digital Atelier: Printmaking for the 21st Century



Book Reveals Business Secrets of Savvy Pro Photographers

9781118488409_cover.inddIn a new book from John Wiley and Sons, successful wedding photographer Lara White has published advice from her photography business website,

Photography Business Secrets: The Savvy Photographer’s Guide to Sales, Marketing and More” provides tips for building a successful photography business in fiercely competitive business environment.

According to Department of Labor statistics, there are already more than 150,000 professional photographers in the United States, along with tens of thousands of serious amateurs seeking to break into the business.

“Jumping into the photography business can be pretty easy, but actually earning a living as a photographer is another story,” writes White in the book’s introduction.

People with a passion for photography often fail to see the difference between the glamorous fantasy of a pro photographer’s lifestyle and the harsh realities of running a profitable business. In a chart listing some popular misconceptions, White notes that the percentage of time that a pro photographer actually spends shooting is just a fraction of time that must be spent in front of the computer.

The book covers business fundamentals including establishing a brand, defining studio policies, setting pricing, creating a marketing plan, understanding your audience, networking, and using social media as a marketing channel. Other topics include training, building a portfolio, accounting, legal concerns, insurance, and sales.

“Photography Business Secrets” can be purchased online or at book retailers nationwide. In addition to the 336-page print version, it is available in all e-book formats.


Photography Business Secrets: The Savvy Photographer’s Guide to Sales, Marketing, and More

List of Retailers for Photography Business Secrets: The Savvy Photographer’s Guide to Sales, Marketing and More by Lara White