Whether you are looking for a job or recruiting creative employees for your firm, you will find useful information about starting salary ranges in the 2018 Salary Guide for creative pros published by The Creative Group, a Robert Half Company.
Salaries grouped into 5 categories, including Digital Design and Production, Content Development and Management, Advertising and Marketing, Agency or Corporate, and Public Relations.
Specific jobs include: graphic designers, creative services managers, studio managers, 3D animators, 3D modelers, multimedia designers, package designers, illustrator/infographics designers, photographers, video editors, instructional systems designers, copywriters, technical writers, web content managers, MarCom managers, SEO/SEM specialists, social media managers, event/trade show managers, and public relations specialists.
Salaries are presented in percentiles (25th, 50th, 75th, and 95th). These low, mid-point, and upper salary ranges reflect factors such as the candidate’s experience level and skills and the complexity of the job duties.
You can use an online salary calculator to customize the salary ranges in the guide for nearly 135 cities in the U.S. and Canada.
The 2018 Salary Guide guide also includes data on benefits, incentives, and perks.
Here are a few of the trends identified in the guide:
Demand remains strong for skilled professionals in creative fields. Companies must work harder to attract and retain the best people. Companies the want to hire employees who can perform multiple types of jobs must be ready to offer more if they identify candidates who bring a lot to the table.
Many hiring managers are taking a closer look at “soft skills” such as communication, collaboration, and flexibility. While hard skills can be taught, soft skills are more difficult to develop and may play a greater role in determining who might be the best fir for the work environment.
Companies should speed up the recruitment process. Nearly seven in 10 job seekers surveyed by Robert Half said they lose interest in a firm if they don’t hear back within two weeks after an initial interview.
According to guide, companies are increasingly using data to drive business decisions and marketing strategy. They are seeking individuals who can help develop and run campaigns, analyze performance, and identify growth opportunities. Some of the hot jobs in the United States include:
- Content strategist
- Digital marketing manager
- Digital project manager
- Digital strategist
- Marketing analytics manager
- Marketing automation manager
- Product designer
- User experience design
- User experience researcher
According to research by The Creative Group, more than two-thirds of advertising and marketing teams said their teams collaborate closely with IT professionals.
Consider More Than Compensation
“Salary is still king, but professionals are paying more attention to other factors that can affect their quality of life,” said Paul McDonald, senior executive director for Robert Half. He said job seekers are taking an increasingly holistic view when assessing whether to accept a job offer.
“Highly skilled professionals want assurance that the company will invest in their careers and help them keep their skills current,” McDonald added. “This is especially true in industries that are changing rapidly, like technology and finance.”
Robert Half advises employers to highlight five key elements when recruiting:
- Compensation, including benefits, incentives, and perks
- Corporate culture
- Career path
- Cost of living
Hiring managers should expect recruits to ask questions such as:
- How often do employees refer their friends to open jobs within the company?
- Is promoting from within the exception or the rule?
- Are there several potential career paths or is there just one traditional ladder?
- Does the company offer flexible work schedules, telecommuting options, or commuting benefits?
About The Creative Group
The Creative Group, a division of Robert Half, is a resource for creative and marketing talent on a freelance, direct-placement, consulting, and project basis. The information in the 2018 Salary Guide is based on average starting salaries from thousands of actual job placements from the previous year.