In the U.S., the online clothing market is valued at about $72 billion. Even so, about 32% of consumers don’t purchase fashion online because of uncertainty about size and fit. And, about 70 percent of the online apparel returns each year are due to improper size, and 32 percent.
A new mobile-measurement app called MySizeID™ can help independent fashion etailers who use third-party e-commerce platforms such as Shopify and Magento avoid these problems.
The MySizeID™ app is a turnkey solution that helps any merchant’s customers choose the appropriate size for that specific brand, based on the shopper’s real measurements. With the app’s innovative technology, consumers use their own smartphones to take their measurements. When they shop with an online retailer that has incorporated the MySizeID app, the online store will automatically match the correct garment size with the customer’s own measurements.
According to Ronen Luzon, CEO of My Size Inc., “The problems of sizing and returns for online retailers is not new. While large retailers are better equipped to withstand the high cost of size-based returns, these costs are a far bigger burden for smaller and independent retailers.”
The MySize solution gives any internet retailer a more accurate and efficient sizing solution to increase sales and minimize returns.
If you sell apparel through Shopify or Magento, you can add the MySizeID app to your storefront. MySizeID will provide full back-office services and data security and a process for consumers to create their own personal sizing profile.
To watch a video about how the process works, visit the company’s website or YouTube.