According to the newly released “2013 Salary Guide” from The Creative Group, starting salaries for creative and marketing professionals are expected to rise an average of 3.5 percent in the coming year. Interactive creative directors, interaction designers and mobile designers are among the positions projected to see the highest gains in base compensation in 2013.
The “2013 Salary Guide” features average starting salary ranges for 127 interactive, design and marketing positions. The data can be customized for more than 135 markets in the United States and is available at www.creativegroup.com/salarycenter. The Salary Center has additional information on skills and positions in demand, and The Creative Group’s Salary Calculator, which allows visitors to the site to quickly compute salaries for a specific position and city.
“The growth of online, mobile and social media content has created strong demand for professionals with digital expertise. In fact, many companies and agencies are creating new interactive positions and can’t seem to fill them fast enough given the shortage of available skilled talent,” said Donna Farrugia, executive director of The Creative Group. “As a result, compensation increases for many digital roles are expected to exceed the industry average.”
According to data in the “2013 Salary Guide,” certain positions are anticipated to see notable salary increases.
Interactive creative directors and mobile developers can anticipate the biggest bump in base compensation (4.9 percent), with average starting salaries ranging from $95,500 to $160,000 and $80,250 to $113,250, respectively.
Interaction designers with one to five years of experience also should see a gain of 4.9 percent, to between $52,250 and $77,500.
User experience designers are forecast to receive a 4.8 percent salary increase, with starting compensation of $73,750 to $110,500.
“Creative professionals who possess a combination of strong design, technical and interpersonal abilities continue to be among the most desirable to employers, regardless of job title or experience level,” added Farrugia. “In fact, it’s not uncommon for many of these well-rounded candidates to receive multiple job offers.”
About the Salary Guide
Since 1999, The Creative Group (TCG) has produced its annual Salary Guide to offer business owners, hiring managers and professionals information on prevailing starting salaries in their geographic areas and insight into the latest employment trends in the creative field. Companies consult the guide to determine appropriate compensation for creative and marketing professionals at all levels.
In addition, the U.S. Department of Labor’s Bureau of Labor Statistics has used the guide when preparing its comprehensive “Occupational Outlook Handbook.”
Information in the guide is based on the thousands of job searches, negotiations and placements managed each year by TCG’s staffing and recruiting managers, along with the company’s ongoing surveys of advertising and marketing executives. Continuing or ongoing salaries are not reported because many external factors — such as seniority, work ethic, job performance and training — impact the salaries of full-time professionals as work histories develop.