This is the time of year when bloggers publish lists of trends for 2013. Sure, I plan to do that on this blog, too. But if you want a broader view of where trends can lead, I encourage you to read an important book published in October by Random House. It’s entitled “Makers: The New Industrial Revolution” by Wired magazine editor Chris Anderson. Like Anderson’s previous best-seller “The Long Tail: Why The Future of Business Is Selling Less of More,” the book “Makers” will help you make sense of multiple trends that have gained steam over the past several years.
“Long Tail” outlined opportunities for entrepreneurial self-publishers of niche books, music, and photo products. “Makers” can help designers and other freelance professionals better understand how to capitalize on emerging opportunities for independent work.
Resurgence in American Manufacturing
The book contends that the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. This new industrial revolution will be driven by “The Maker Movement” and technologies that give everyone the power to be inventors.
While we won’t see the return of giant factories employing armies of workers. Anderson believes The Maker Movement will usher in a new kind of manufacturing economy—one that is built from the ground up, broadly distributed and highly entrepreneurial.
As Anderson points out, the idea of a ‘factory’ is changing: “Today, anyone with an invention or good design can upload files to a service and have the product made, in small batches or large, and make it themselves with increasingly powerful desktop fabrication tools such as 3D printers. Would-be entrepreneurs and inventors are no long at the mercy of large companies to manufacture their ideas.”
Instead of having to find salespeople or distributors to sell their products, an inventor can simply set up an e-commerce site that can be easily found through a Google search.
He says one of the great opportunities in the Maker Movement is that companies that start out online can be both small and global. They can be both artisanal and innovative.
Anderson believes that the energy and creativity of entrepreneurs and individual innovators can reinvent manufacturing, and create jobs as their small businesses grow bigger. In the book he cites dozens of examples and other experts who agree that in the “New Industrial Revolution,” smart, creative people can discover and exploit billions of new entrepreneurial opportunities.
In addition to the rise of rapid prototyping and 3D printing technologies, the New Industrial Revolution is being enabled by online communities (for research and development), crowdfunding sites such as Kickstarter (for quickly raising capital), and social-media (for word-of-mouth marketing).
As Anderson points out, inventors today aren’t working in isolation in their garages or basements. Instead, they are likely to collaborate online with communities of equally obsessed people. This can compress decades of development work into months.
“Making things has gone digital: Physical objects now begin as designs on screens, and those designs can be shared online as files,” writes Anderson. “This has been happening over the past few decades in factories and industrial design shops, but now it’s happening on consumer desktops and in basements, too.”
According to Anderson, the number of shared production facilities (“makerspaces”) around the world is growing at an astounding rate. He observes, “This nascent movement is less than seven years old, but it’s already accelerating as fast as the early days of the PC.”
The Long Tail of Talent
In the New Industrial Revolution, companies will be smaller, virtual, and informal. Most participants probably won’t be full-time employees, but rather virtual teams or workers that form and re-form as needed.
As was discussed in another book covered on this blog, (“The New World of Work”), Anderson says companies won’t be limited to hiring only people in their immediate vicinity who are willing to work for them. Instead, they can easily find and work with the best qualified people from around the world.
Conversely, you will be able to easily find the types of projects that you are most passionate about. And no matter what your age or background, you will be able to demonstrate your qualifications through your participation in online communities.
Anderson points out that “The Web allows people to show what they can do, regardless of their education and credentials. It allows groups to form and work together easily outside of a company context, whether this involves ‘jobs’ or not.”
Whereas companies are full of bureaucratic procedures and approval processes, communities form around shared interests and needs and have no more process than they require. An online community exists for the project, not to support the company. Yet communities can’t make physical goods by themselves.
Anderson’s book is filled with dozens of examples that illustrate how The Maker Movement has evolved and how existing manufacturing operations are benefitting from new approaches. He also shares his own experiences forming 3D Robotics Inc., a company that make aerial robotics products that were designed by an online community.
Makers: The New Industrial Revolution
The Long Tail, Revised and Updated Edition: Why the Future of Business is Selling Less of More