Digitally printed, custom wallpaper is a rapidly growing trend in the decorating world, but until now it has been expensive and hard to find. With a new line of eco-friendly wallpaper and wall decals, the Spoonflower.com website has put personalized home decor within the reach of more designers, including crafters and do-it-yourself decorators.
With an eye toward environmentally conscious consumers and moms looking to decorate nurseries and kids’ rooms, Spoonflower wallpaper is printed on PVC-free paper using durable, eco-friendly inks. Unlike traditional wallpapers that can be devilishly difficult to take down, Spoonflower wallpaper is removable, making it suitable for renters and college students.
Individuals who don’t feel comfortable designing their own wallpaper can choose from thousands of designs by independent artists who have made their work available first on digitally printed fabric, and now as wallpaper.
The wallpaper sells for $5 per linear foot (24 by 12 inches), or $60 per roll (24 by 12 inches).
Spoonflower also offers three sizes of peel-and-stick wall decals: 5 by 5 inches, 15 by 15 inches, and 30 by 30 inches. These easy to reposition decals are printed using eco-friendly inks on a tough polyester material that’s perfect for any room in the house, as well as for decorating furniture, trays, refrigerators, laptops, and many other everyday items. The decals can be easily removed.
“Wallpaper is definitely on an upswing in the decorating world, especially in the US, where it used to be perceived as fussy and old-fashioned. We’re incredibly excited to introduce custom wallpaper and decals at prices that make them accessible to everyday people, using materials that will appeal to folks who rent as well as homeowners,” said Spoonflower co-founder Stephen Fraser. He says he hopes to persuade his wife to let him cover one of the bathrooms in their house with narwhals in the near future.
Lori Craffey of Little Rhody Design Company, a crafter from Rhode Island who sells on Etsy, was impressed by Spoonflower’s new products: “I just received my first wallpaper samples today! I love the quality and the packaging.” Craffey is one of thousands of indie artists on Spoonflower planning to make their designs available for sale to consumers as wallpaper.
Spoonflower has been in business since 2008, making it possible for individuals to create, print, and sell their own fabric designs. The site was founded by two Internet geeks who knew nothing about textiles, but had crafty wives.
Spoonflower’s community includes more than 600,000 individuals who use their own fabric to make curtains, quilts, clothes, bags, furniture, dolls, pillows, framed artwork, costumes, banners and more. Spoonflower’s marketplace offers the largest collection of independent fabric designers in the world.