PHOTOGRAPHERS. For a clear explanation of how U.S. copyright law applies to photographers, download “The Photographer’s Guide to Copyright.” The free, 37-page educational guide was produced jointly by PhotoShelter and The American Society of Media Photographers (ASMP). The guide lists the six exclusive rights associated with copyright and how to:
- Safeguard your photos and avoid infringement.
- Register your work through the U.S. Copyright Office.
- Take action if you discover that your copyrighted work has been infringed.
Through interviews with photographers and ASMP experts, the guide addresses topics such as major trends in copyright today, how to incorporate copyright registration into a daily workflow, and the risks of joining social networks.
The book points out that “Understanding the ins and outs of copyright is an asset to your business. As the world of professional photography continues to move online and photographers delve into motion or multimedia projects, it will become increasingly important to understand what rights your creations are granted and what options you have in defending those rights.”
In one of the featured profiles, architecture and interior design photographer Liz Ordoñez explains what it takes to bring an infringement case to court and the best way to avoid it. Because our lives are pretty much ruled by online markets, Ordoñez says at some point your work is going to be used without your permission. She recommends having a strategy in place before it ever happens: “Filing a case should be the absolute last thing you should do.”
“The Photographer’s Guide to Copyright” also demystifies what counts as “fair use” and discusses copyright for video and motion pictures.
“ASMP is a leader in copyright education, and we have continually stressed the importance of persistent attribution and registries,” explained ASMP Executive Director Eugene Mopsik. “We are pleased that our work with PhotoShelter has produced this important resource which is available to the entire imaging community.” In addition to the guide, ASMP’s website offers a wide range of downloadable information and videos on the subject of copyright, licensing, releases and more.
“Professional photographers rely on a strong online presence to grow their business and attract new clients, which is why it’s vital to proactively register and protect images from infringement,” said PhotoShelter CEO Andrew Fingerman. “We’re excited to partner with ASMP to provide a robust resource that will help photographers break down U.S. copyright law and understand their creative rights.”
The Photographer’s Guide to Copyright is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes 25+ educational guides including topics such as social media, email marketing, and starting a photography business.
PhotoShelter is a worldwide leader in photography portfolio websites and sales and marketing tools for photographers. More than 77,000 photographers use PhotoShelter’s websites, social and SEO tools to show their work and attract new clients. Many also use PhotoShelter’s e-commerce tools to sell their photography easily and securely.
ASMP is a premier trade association for imaging professionals. A well-known leader on current issues, ASMP regularly represents the imaging industry on legislative matters nationally and internationally and provides its members with state-of-the-art information and education.