Adobe Digital Publishing Suite was developed to enable magazine, newspaper, book, and business publishers to efficiently publish content in print, on the web, and on tablets. Publishers also use it to attract new audiences and gain insight into readers’ content consumption habits and preferences.
According to Adobe, 100 million digital downloads of magazines, newspapers, corporate publications and apps created with Adobe® Digital Publishing Suite (DPS) have been delivered to readers and customers in just over two years.
Top publishers such as Fast Company, Hearst Corporation, National Geographic, Martha Stewart Living Omnimedia, Rodale, Scientific American and Time Inc. are using DPS to publish digital editions of their publications. With the meteoric rise in tablet devices, brands including Renault, Sotheby’s International Realty, Stryker, and U.S. Soccer also use Digital Publishing Suite to power their brands’ mobile applications.
According to a Pew Research Center report released this month, one-third of American adults own a tablet, giving traditional and corporate publishers a big opportunity to reach their audiences. Continued innovations in Adobe Digital Publishing Suite enable publishers and brands to drive readership, commerce, and customer loyalty. The latest features of DPS are designed to entice readers to purchase by allowing them to view publications on a website, sample free articles within an issue, and have optimized reading experiences on iPhone 5 and Android devices.
“Adobe’s Digital Publishing Suite is driving new business opportunities for publishers and corporate brands,” said Nick Bogaty, senior director of business development and marketing, Digital Publishing at Adobe.“The 100 million digital downloads powered by Adobe have made tablets and smartphones new mediums for publishers of every type of content.”
In addition to the major multinationals that use Digital Publishing Suite, smaller independents are using it too., New Adobe publishing customers include F+W Media/Interweave, Foreign Affairs and The New Republic. Accelerated readership and readers’ willingness to pay for content is fueling growth in digital magazines, and publishers are recognizing the potential to generate advertising dollars as well as incremental revenue with extra content.
“Esquire’s first priority on the iPad has always been to use its technological capabilities to meet our creative potential,” said David Granger, editor in chief of Esquire. “Since we started using Adobe Digital Publishing Suite, we’ve been able to do more—more funny stuff, more crazy interactivity—in a stable environment. And we’ve been able to grow—bringing our Big Black Book to the iPad and, more important, creating Esquire Weekly, our digital-first, tablet-only magazine. There’s more to do with the tools and we look forward to doing it.”
The growth of brands and corporations using Digital Publishing Suite to accelerate their mobile marketing has increased 30% in the last 6 months alone. From sales tools and training materials to brand engagement, retail catalogs and customer communications, businesses are using mobile devices to engage their customers and shoppers with immersive, interactive apps. Compared to traditional web channels, these apps deliver immediacy, ongoing communication, and extensive information for purchase considerations,
“Adobe Digital Publishing Suite allowed us to launch our new crossover SUV with a splash, engaging our customers with app content on iPad, iPhone, Android tablet and desktop computer,” said Boris Petrovitch Njegosh, brand designer at Renault.
LINKS
Pew Research Center Survey: Tablet Ownership