One of the most compelling reasons to subscribe to Adobe Creative Cloud is that it provides continuing access to new features and apps. This is more important than ever, now that so many creatives are expected to be proficient in more than one discipline.
Today, Adobe announced 14 new versions of CC desktop applications, including Adobe Photoshop CC, Adobe Illustrator CC, Adobe Dreamweaver CC and Adobe Premiere Pro CC. The biggest Adobe software release since CS6, it also includes four new mobile apps, the immediate availability of creative hardware, updates to Creative Cloud services and new offerings for enterprise, education and photography customers.
Yesterday, Adobe announced that there are now over 2.3million Creative Cloud subscriptions. This far exceeds original projections when Adobe unveiled Creative Cloud two years ago.
“Our shift to Creative Cloud has given us a broad canvas on which to innovate like never before,” said David Wadhwani, senior vice president, Digital Media, Adobe. “We’ve taken bold steps with this milestone release, fast-tracking new features to industry-defining tools like Photoshop and InDesign, while introducing mobile apps that turn tablets into indispensable creative tools.”
The release serves a creative industry that is changing at a staggering pace. According to a new report “The New Creatives,” three in four creative professionals believe the industry has changed more in the past five years than the previous 50. About two thirds believe their role will significantly change in the next three years. Creatives cited new technologies as the top driving force behind the rapid change.
Mobile Apps Extend CC Desktop Workflows
Adobe launched three new mobile apps for iPad – Adobe Sketch, Adobe Line, and Adobe Photoshop Mix. They also began shipping new creative hardware called Adobe Ink, a new digital pen, and Adobe Slide, a new digital ruler. The mobile apps were developed using a new Adobe Creative SDK that unlocks over 30 years of Adobe innovation and makes it available on mobile devices for the first time.
These new apps are professional- grade quality but easy enough for anyone to use, similar to the recently launched Lightroom mobile for photographers and Adobe’s new animated video app for storytelling, Adobe Voice, which were also updated with this release. These powerful, yet easy-to-use apps add significant mobile capabilities to Creative Cloud, integrate workflows with the CC desktop apps and bring tablets into serious creative workflows for the first time.
New Versions of CC Desktop Apps
Beyond mobile innovation, the 2014 release of Creative Cloud includes dozens of new features in CC’s 14 desktop apps. (See the press release for specific details.)
The new CC desktop apps, mobile apps, and hardware are tightly integrated through Creative Cloud services. This integration helps liberate the creative process by enabling users to access and manage everything that makes up their creative profile – their files, photos, fonts, colors, community and more – from wherever they work.
Also introduced today is the new Creative Cloud app for iPhone and iPad that allows users to access and manage their files, assets, and more from their mobile device.
New CC Offerings For Enterprises, Educational Institutions, and Photographers
Adobe Creative Cloud for enterprise is an offering designed specifically for large-scale software deployments that works with other Adobe enterprise offerings such as Adobe Marketing Cloud, Acrobat, Adobe Anywhere, and Adobe Digital Publishing Suite. Updates include more services with collaboration and file storage, expanded options for deployment, and a new dashboard for managing users and entitlements.
For education, Adobe now has a device-based licensing offer for classrooms and labs, which allows multiple users to access software on a single device rather than tying it to an individual with an Adobe ID. This is critical in an environment where students come and go.
And for photography customers, Adobe has introduced a new Creative Cloud Photography Plan for $9.99 per month. Designed for anyone interested in photography, the new plan brings together Photoshop CC and Lightroom 5, as well as Lightroom’s mobile apps on the iPad and iPhone.
Pricing and Availability
Today’s updates to CC desktop tools are immediately available for download by Creative Cloud members as part of their membership at no additional cost. The new mobile apps are free to everyone.
To join Creative Cloud, special promotional pricing is available to existing customers who own Adobe Creative Suite 3 or later. Membership plans are available for individuals, students, teams,educational institutions, government agencies and enterprises.