U.S. Advertising and Marketing Execs Reveal Hiring Plans Through Year-End

According to research by The Creative Group, 21 percent of advertising and marketing executives interviewed plan to expand their teams in the second half of 2015. This compares to 33 percent in the first half of the year and 12 percent one year ago.

The majority (65 percent) of respondents said they expect to maintain staff levels and hire primarily to fill vacated roles in the next six months.

“With continued demand for creative talent and a shrinking pool of skilled applicants, it’s more important than ever for companies to move quickly when hiring, or they risk losing out to more nimble firms,” said Diane Domeyer, executive director of The Creative Group. “Offering competitive pay and perks that support work-life balance can be instrumental in attracting candidates with hard-to-find skills. Salaries that were competitive even a year ago likely need to be re-evaluated.”

The national study was developed by The Creative Group, a specialized staffing service for interactive, design, marketing, advertising and public relations professionals. It was conducted by an independent research firm and is based on more than 400 telephone interviews — with approximately 200 marketing executives randomly selected from companies with 100 or more employees and 200 advertising executives randomly selected from agencies with 20 or more employees.

Marketing and Advertising Specialties in Demand

When executives were asked in which areas they plan to add staff in the second half of 2015, they reported a range of specialties. Creative/art direction and account services topped the list (27 percent each), followed by content marketing and interactive media (26 percent each).

Advertising and marketing executives were asked, “In which of the following areas do you expect to hire in the second half of 2015?” Their responses:

  • 27% Creative/art direction
  • 27% Account services
  • 26% Content marketing
  • 26% Interactive media
  • 25% Brand/product management
  • 25% Web/design production
  • 25% Media services
  • 25% Public relations
  • 24% Digital marketing
  • 23% Marketing research
  • 22% Print design/production
  • 21% Customer experience
  • 21% Copywriting
  • 21% Social media
  • 18% Mobile design/development

(Multiple responses were permitted.)

Recruiting Challenges

Recruiting remains difficult for advertising and marketing executives: Forty-two percent said it is challenging to find skilled creative professionals today, up one percent from six months ago.

Hiring managers at large advertising agencies (100+ employees) and large marketing departments (1,000+ employees) expect the greatest difficulty, with 55 percent of respondents in each group reporting it is somewhat or very challenging to find the talent they seek.

When asked which areas are most difficult to fill, the top responses were brand/product management and account services.

Survey: Many companies plan to add creative and marketing staff through year-end (PRNewsFoto/The Creative Group)

Survey: Many companies plan to add creative and marketing staff through year-end (PRNewsFoto/The Creative Group)

About The Creative Group

The Creative Group (TCG) specializes in placing a range of highly skilled interactive, design, marketing, advertising and public relations professionals with a variety of firms on a project, contract-to-hire and full-time basis. More resources, including online job-hunting services, candidate portfolios and TCG’s blog, can be found at creativegroup.com.

Adobe Expands Support for Easier 3D Printing Workflows

DESIGNERS. Last year, Adobe introduced new features in Photoshop CC to help simplify 3D compositing and printing. This year, Adobe is continuing to help you unlock the power of 3D printing by closing the gap between power and usability.

Adobe has added some important new 3D printing capabilities in their 2015 release of Creative Cloud and acquired Mixamo, a San Francisco-based company that enables you to create and customize 3D characters and animations.

In a blog post announcing the Mixamo acquisition, Adobe VP Winston Hendrickson noted that “3D tools have come a long way in the past few years, but are still generally inaccessible to most designers due to the great expense and extensive training required to learn the complicated techniques. However, using 3D in 2D workflows adds flexibility to the design work you’re already doing and delivers better output options for interactive websites, game content, video, and 3D printing. Our research tells us that one of the most in-demand skills for designers is 3D, but using it is just too hard with the current tools and technology.”

Support for PDF and SVX Formats

Adobe Photoshop CC _3D-printing-PDF-SVXThe latest release of Photoshop CC enables users, 3D printer manufacturers, and 3D printing service providers to use the ISO-standard 3D PDF file format to enable 3D printing job submissions and workflows. This can streamline processes and reduce costs, because the files are automatically checked and repaired prior to creating the 3D PDF file.

Photoshop CC users can also now use the SVX format to produce high quality, full color, sliced 3D models on color 3D printers. The 3D printing pipeline in Photoshop CC verifies and updates the file when converting to SVX.

Support for 3D Hubs 

Another new feature in the latest release of Photoshop CC is support for 3D printing through the 3D Hubs service. This enables Photoshop CC users to submit print jobs to local 3D-printing service providers who are members of the 3D Hubs worldwide network.

Currently more than 19,000 owners of 3D printers worldwide are part of the 3D Hubs service. Each listing for a 3D-printing service tells what type of equipment the service has, what types of materials they offer, and how quickly they can turn around the job. One of the goals of 3D Hubs is to accelerate a future of local and on-demand production. According to the company, the 3D Hubs network provides over one billion people access to a 3D printer within 10 miles of their home.

Support for Tinkerine Ditto Pro

The Tinkerine Ditto Pro is a prosumer-grade 3D printer that fits nicely in a classroom or design studio. Its elegant, open-C frame design makes it possible to build products that are taller and deeper than other 3D printers.

According to Eugene Suyu, president and CEO of Tinkerine Studios, “The prosumer market is demanding a 3D printer that features quiet operation along with high speed, high resolution, and massive build volume.”

Designers who want to print their work on a Tinkerine Ditto Pro can now download and install a printer profile from Photoshop CC. The installed profile will enable you to send a file directly from Photoshop CC.

“The integration of Tinkerine support within Photoshop CC makes it even easier for customers to access top-of-the-line 3D printers and training resources that will enable them to create compelling 3D objects,” said Maria Yap, Adobe senior director of production management, Photoshop.

Adobe Acquires Mixamo

Adobe believes the Mixamo acquisition will give creatives a platform for more 3D innovation in the future. Integrating Mixamo’s technology into Photoshop will let you create, customize, manipulate, rig and animate 3D content, as well as take advantage of stock characters that can be easily pulled into projects.

As Hendrickson explains in this blog post, designers will be able to generate more realistic scenes in lighting, reflections, and shadows.

“Designers are increasingly being asked to create photorealistic scenes that don’t exist in the real world,” said Hendrickson. “And while this is already being done in Photoshop CC today, we can push the envelope further to enable a level of precision like never before and to make it easier for everyone to use.”

LINKS

Adobe Creative Cloud 2015

Blog Post: Unlocking the Power of 3D for the Creative Community

New 3D Printing Features in Adobe Photoshop CC

Order HP Sprout Immersive Computer Through MakerShed.com

DESIGNERS. MakerShed.com, the official online store of  Make: and Maker Faire, has added the new Sprout desktop design platform by HP to its list of featured products. Customers can now purchase Sprout in Maker Shed.

MakerShedSprout is the world’s first immersive computer, which enables consumers to bring their projects to life through 3-D scanning, touch experiences, and high performance hardware and software.

“This computer is an incredibly innovative tool for Makers,” said Sonia Wong, General Manager of Commerce at Maker Media.  “We’re proud to have it available in Maker Shed because it’s changing the way people create and use technology for projects from art and design to prototyping.”

HP Sprout

HP Sprout

The initial idea for Sprout started as a collection of hardware and software to deliver a 2-D experience, but it grew into a powerful 3-D platform. With this type of creative computing technology, this computer has been able to break down the barriers between physical and digital, changing the way Makers engage and interact with the world around them.

“Our goal was to use Sprout to create new computing experiences by reimagining the way people collaborate and create projects,” said Eric Monsef, head of highly immersive systems at HP. “We designed it with Makers, artists and innovators in mind, so we’re excited that it’s now available at MakerShed.com.”

For under $2,000 customers can own this all-in-one computer for designing and creating projects. Users can capture real world objects in 3-D and apply and edit them from either Sprout’s touch screen or touch pad in an instant. With such a simple user interface, Sprout makes getting creative easy and fun for all ages. The computer is incredibly powerful, boasting an Intel Core i7 Processor, 1 terabyte of storage and a Windows operating system.

To learn more about the capabilities of Sprout and to purchase, visit the product page on MakerShed.com.

About Maker Media

Headquartered in San Francisco, Maker Media is the publisher of Make: magazine and the producer of Maker Faire. It also develops “getting started” kits and books that are sold in its Maker Shed store as well as in retail channels. The Make: brand caters to a universe of more than 25 million makers collectively across its Make: magazine, makezine.com, Maker Faires, and Maker Shed properties.

LINKS

Make: magazine

Maker Faire

Maker Shed

HP Sprout in Maker Shed

RELATED POST

HP Unveils Technology for Immersive Computing and Faster 3D Printing

Idomoo Streamlines Creation of Personalized Marketing Videos

Idomoo, a leading provider of Personalized Videos, has launched its Dynamic Storybuilding Suite as part of the Idomoo Personalized Video (PV) Cloud Platform. This will allow agencies and marketing teams to easily create personalized videos on their own. The new solution bundles all of the steps in the process (creative, design, animation, rendering, and distribution) into an easy-to-use system for automating and streamlining the personalized video creation process.

“Personalized video has been proven to significantly increase customer engagement and conversion results across many industries and we are now bringing this capability to every business,” said Yaron Kalish, Co-Founder and CEO of Idomoo. “We are using our vast industry knowledge to automate the personalized video creation process, allowing marketers to reap the benefits of this technology while eliminating the numerous pain points involved in the process.”

More than 50 creative agencies used the beta version of Dynamic Storybuilding Suite to independently build thousands of personalized videos that can deliver exceptional customer experiences to their clients. Among the agencies already working with the Idomoo Cloud platform are Ogilvy, RAAP, Switch Video, DDB and Pink Banana, who have created videos for brands such as T-Mobile, Cadbury, BBVA, Hubspot, Coca-Cola and more.

“Idomoo’s platform has enabled our agency to provide our clients with the ability to communicate with their customers and user base in a manner which allows them to foster a deeper personal and emotional connection,” said Russell Garn, Associate Creative Director of RAPP (an Omnicom company). “Our agency worked with Idomoo to create the award winning campaign for Barclays and we look forward to leveraging Idomoo’s technology in order to build future campaigns.”

The Storybuilding Suite allows businesses of all kinds to change the way they interact with their customers through its ability to tell adaptive stories, applying business logic to decide which scenes will be shown and in which order. Idomoo’s Storybuilding Suite features an advanced Web-based wizard tool to build and customize the video as well as choose ready-made video scenes that are ready to be plugged in to the video flow; an After Effect plugin to build additional scenes; Data Integration allowing for data upload from any data source; the Idomoo Player for optimized experience from mobile and desktop; and a Landing Page Builder that offers easy configuration of the destination landing page.

The Dynamic Storybuilding Suite is part of Idomoo’s next generation Video Cloud Platform, which also includes Idomoo’s Full Service personalized video offering and Dynamic Video Ads, as well as Video Templates.

Tips, tricks and documentation for using Idomoo’s PV Cloud are included in Idomoo Academy, an online knowledge repository.

LINKS

Idomoo

Dynamic Storybuilding Suite

Spherical Video Camera for Virtual Reality Content Launches on Kickstarter

Sphericam, the first 360 degree video camera made specifically for virtual reality film production, launched on Kickstarter June 30, with a funding goal of $150,000 by July 30.

Sphericam 2 is a spherical, 360 camera that allows you to capture absolutely everything around you in high resolution without any blind spots. You can watch the resulting videos on a VR Headset (like Oculus Rift, Samsung Gear VR or Google Cardboard) or on your iPad, tablet, PC or mobile phone. (PRNewsFoto/Sphericam)

Sphericam 2 is a spherical, 360 camera that allows you to capture absolutely everything around you in high resolution without any blind spots. You can watch the resulting videos on a VR Headset (like Oculus Rift, Samsung Gear VR or Google Cardboard) or on your iPad, tablet, PC or mobile phone. (PRNewsFoto/Sphericam)

About the size of a tennis ball, the Sphericam 2 includes six cameras that work seamlessly together to capture great-looking VR video content straight out of the box.

As huge companies like Oculus Rift and Samsung work furiously to create the best virtual reality viewing platform, Sphericam 2 has been created to fill a growing market void of actually creating that virtual reality content.

Sphericam 2 is perfect for recording stunning footage of adventure sports, journalism stories, and events such as weddings or birthdays.

A host of mounting options gives users multiple ways to hold the camera and capture footage. The camera also includes WiFi and wireless streaming, allowing users to easily view and share content on a smartphone or desktop. Sphericam 2’s iOS and Android app also allows users to monitor, transfer, view, edit and spread the virtual reality footage instantly.

“Sphericam 2 is poised to bring incredible cinematic content to Oculus Rift, Google Cardboard, and the VR world. Our camera has been designed to be the highest performing and most usable virtual reality camera on the market today,” said Sphericam creator Jeffrey Martin. “Every specification from frame rate to sensor type was chosen to maximize performance on today’s VR hardware.”

Features include:

  • Dazzling crystalline design housed in a rugged anodized aluminium body
  • Six high-resolution lenses maintain constant exposure, WB settings for artifact-free 360°shooting
  • Jaw-dropping 4K resolution that leaves nothing to the imagination
  • Unmatched shooting flexibility with 24, 25, 30, 48, and 60 fps
  • Detail-devouring 2.4 Gigabits per second of raw capture gives incredible latitude for post production and color grading
  • Tiny distance between sensors minimizes parallax
  • Automatic, real-time stitching is possible to minimize post production times

Sphericam 2 can now be purchased via Kickstarter beginning at $1,299, which is $200 off of the final retail price.

LINKS

Kickstarter Campaign: Sphericam 2

Sphericam 2

Adobe Introduces New Creative Cloud Features and New Stock Image Service

In keeping with their mission of “changing the world through digital experiences,” Adobe has launched a milestone release of its flagship Adobe Creative Cloud tools and services. They also announced the availability of the new Adobe Stock content service.

Umang Bedi Unveils Milestone 2015 Creative Cloud Release

Umang Bedi Unveils Milestone 2015 Creative Cloud Release

The 2015 release of Creative Cloud includes major updates to Adobe’s desktop tools, including Photoshop CC, Illustrator CC, Premiere Pro CC and InDesign CC. It also provides new connected mobile apps for iOS and Android.

Adobe Stock is the first stock content service to be integrated directly into the tools creatives use every day.

Adobe Stock Content Service

Adobe Stock makes 40 million photos, vector graphics and illustrations accessible directly within CC desktop apps.  You can launch Adobe Stock with CC desktop software, add watermarked images to Creative Cloud libraries, and then access and work with images across multiple desktop and mobile tools. When ready to license an image for finished work, you can do it directly within the CC desktop software application. You can also edit a watermarked image in an applications such as Photoshop CC. When licensed, the edits are automatically applied to the purchased full-resolution image.

Based on the acquisition of stock content provider Fotolia earlier this year, Adobe Stock is available in 36 countries and 13 languages worldwide, including the US, UK, Australia and Japan. It is expected to be available in India in the near future.

Because Adobe Stock is a standalone service, you don’t have to be a Creative Cloud member to download, purchase, or sell stock images. You can buy single images as needed or purchase a monthly plan.

If you are a Creative Cloud member, you can save up to 40 percent when you add an Adobe Stock annual plan to your Creative Cloud membership.

Adobe Stock may shake up the $3 billion global stock image market, because Adobe customers not only contribute to stock image services but are also regular purchasers of stock content. An estimated 85 percent of creatives who buy stock content use Adobe tools. More than 90 percent of stock content sellers use Adobe software to prepare photos and images.

Photographers and designers who contribute content to Adobe Stock can access a worldwide community of stock content buyers and receive industry-leading rates for content.

According to David Wadhwani, senior vice president of Digital Media, “Adobe Stock extends Creative Cloud’s value as a vibrant global marketplace.”  When accessed through Creative Cloud, the new service simplifies the buying and selling of stock content.

“Our customers–the best photographers and designers on the planet–will have the opportunity to contribute millions of new photos and images to Adobe Stock,” says Wadhwani. “This is really going to raise the bar in the world of stock content.”

Improvements to Creative Cloud

Wadhwani believes Creative Cloud 2015 is Adobe’s most powerful and comprehensive release to date.

Since Creative Cloud was introduced in 2012, Adobe has championed the idea that mobile devices should be integral to the creative process, with free companion mobile apps working seamlessly with CC desktop tools.  Adobe has now released Brush CC, Shape CC, Color CC and Photoshop Mix on Android for the first time, bringing connected mobile workflows to millions of creatives worldwide. Adobe has also updated many of its popular Creative Cloud mobile apps for iPhone and iPad, including Adobe Comp CC, Photoshop Mix, Photoshop Sketch, Illustrator Draw, Brush CC, Shape CC and Color CC.

In addition to these updates, Adobe debuted Adobe Hue CC. Hue CC provides an easy way to capture and share production- quality lighting and color schemes — for video, film and broadcast — by using an iPhone camera and then applying these light and color moods into a Premiere Pro CC or After Effects CC project.

At the heart of Creative Cloud is Adobe CreativeSync, a signature technology that intelligently syncs creative assets: files, photos, fonts, vector graphics, brushes, colors, settings, metadata and more.

With CreativeSync, assets are instantly available, in the right format, wherever designers need them — across desktop, web and mobile apps. Available exclusively in Creative Cloud, CreativeSync means work can be kicked-off in any connected Creative Cloud mobile app or CC desktop tool; picked up again later in another; and finished in the designer’s favorite CC desktop software.

Advances in Desktop Tools

With the 2015 release of Creative Cloud, Adobe magic and Mercury performance provide speed and technology breakthroughs across 15 CC desktop applications:

Photoshop CC: Celebrating its 25th anniversary this year, Photoshop CC introduces Artboards, the best way to design cross-device user experiences in a single Photoshop document and quickly preview them on a device. Photoshop CC also includes a preview release of Photoshop Design Space, a sleek new work environment focused on the needs of mobile app and website designers.

Lightroom CC: Photoshop CC and Lightroom CC both gain the new Dehaze feature, which appeared first in October 2014. Dehaze eliminates fog and haze from photos, including underwater shots, for startlingly clear images. Haze can also be added to a photo for artistic effect.

Premiere Pro CC:  The new Lumetri Color panel facilitates powerful color corrections using intuitive sliders and other simple controls. Morph Cut makes it easier to deliver polished interview content. It smoothes jump cuts in talking-head shots to create a cohesive, polished sequence.

After Effects CC: A new Uninterrupted Preview allows artists to adjust the properties of a  composition and resize panels without impacting playback. Also, the ground-breaking Adobe Character Animator brings 2D figures to life using a webcam to track facial movements, record dialog and apply movements in real time onto a pre-configured character.

Illustrator CC is now 10 times faster and 10 times more precise than CS6. Powered by dramatic boosts to its Mercury Performance Engine, users can now pan and zoom smoothly without delays. With the new Chart tool (preview), designers can create beautiful custom charts and share them with others via CC Libraries.

InDesign CC gets its own Mercury performance surge. Zooming, scrolling, and paging through complex documents is now twice as fast. InDesign now also allows users to publish and distribute documents with a single click.

Dreamweaver CC has new responsive web design capabilities that let designers quickly lay out and build production-ready sites that adapt to any screen size.

Adobe Muse now includes instant access to premium fonts from TypekitAdditional updates to these and other CC desktop applications make this one of Adobe’s biggest releases in years.

Creative Cloud for the Digital Transformation of Enterprises

Adobe’s expanded Creative Cloud enterprise offering includes enterprise-grade administration, security, collaboration and publishing services for design-driven brands, businesses and large organizations.

These enhancements are designed to help large commercial, education and government customers who want to speed the development and publishing of customer experiences, as part of their digital transformation strategies.

The new enterprise edition of Creative Cloud includes all the product features from the Creative Cloud 2015 release, plus expanded security options and deep connections with Adobe Digital Publishing Solution (DPS) and Adobe Marketing Cloud.

Two new security capabilities ensure protection of corporate assets, including customer-managed encryption keys and a new managed service hosting option, which offers dedicated storage behind a customer’s firewall.

Creative Cloud for enterprise also supports an upcoming release of DPS, empowering existing teams in organizations to rapidly design and publish mobile apps without writing code.

A public beta of this major update to DPS is available this week, with more information available here. Content from Creative Cloud for enterprise also syncs with Adobe Experience Manager (AEM), a key component of Adobe Marketing cloud, to accelerate marketing campaigns by streamlining creative-to-marketing workflows.

LINKS

More Details About the 2015 Release of Creative Cloud

Adobe Stock

Imagine What You Could Design With 3D or Interactive Wallpaper

DESIGNERS. Digital printing has empowered you to bring new levels of customization to retail, office, and residential spaces. Two recently publicized projects might enable you to do even more.

DEEP: 3D Wallpaper from twenty2

In a partnership with students at Pratt Institute, the wallpaper-design firm twenty2 developed DEEP, a curated collection of 3D wallpapers. The wallpaper-design project was part of a graduate design seminar on interactive pattern and ornament created by Yale Architect and Pratt Institute professor Sarah Strauss.

As mentors to the program, Krya Hartnett and Robertson Hartnett of twenty2 encouraged students to push the design limits of pattern repeat and dimension. Some of the most innovative designs from the students have been brought to life and are printed in the twenty2’s Litchfield, Connecticut studio.

Big, bold blossoms fill your space when you don 3D glasses.  by twenty2 brings big bold blooms into your space when you don the 3D glasses. ©2004 twenty2

Big, bold blossoms fill your space when you don 3D glasses. This design was created by LuzElena Wood and is available from twenty2. ©2004 twenty2

Smart Wallpaper Include Printed Electronics

According to a story posted on International Business Times, researchers at Nanyang Technological University (NTU) in Singapore have developed printed electronics that can transform walls into digital devices that include miniature speakers, microphones, switches, and sensors.

With the electronics printed on your wallpaper,  you can talk out loud to command your devices. The walls will then transmit your request or ask for further instructions.

Smart wallpaper could be helpful for elderly people who are living alone. People who fall and hurt themselves can ask the walls to contact the right people for help.

NTU Professor Joseph Chang told IBTimes UK that “Essentially we can print full, complex electronic circuits on any substrate, including paper, aluminum, and plastic film.”

Imagine what you could design with electronics on those types of materials. For example, residential windows could be overlaid with transparent film that includes circuits. Milk cartons could let you know when the milk is expired. Smart patches could monitor your heart rate or other vital signs.

What would you do with 3D wallpaper, smart wallpaper, or flexible materials printed with electronics?

LINKS

Smart Wallpaper Uses Printed Electronics to Transform Your Walls into Big iPhone

twenty2.net

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