Starting Salaries Will Be Up Significantly for Eight Technology and Creative Jobs

As companies increase their focus on digital strategy, starting salaries are rising for professionals with expertise in this area. The 2016 Salary Guides from staffing specialists Robert Half Technology and The Creative Group show that base salaries in the technology and creative fields are expected to increase 5.3 percent and 3.8 percent, respectively, in the coming year. But some roles are projected to see even bigger pay bumps.

“Companies continue to struggle to find professionals who can help create seamless digital experiences – from collecting and analyzing customer data to building secure e-commerce environments to providing intuitive, easy-to-navigate websites,” said John Reed, senior executive director of Robert Half Technology and The Creative Group. “Strong demand and a limited supply of professionals with digital competencies have put job seekers in the driver’s seat. Businesses risk losing good people to prospective employers who promise more money or new challenges.”

The following eight high-paying jobs are expected to see substantial increases in average starting salary in 2016, according to the Robert Half Salary Guides*: Compared to 2015 starting salaries, the eight positions below will see starting salaries from 5.9% to 9.7% higher than in 2015.

  • Wireless Network Engineer: Up 9.7% over 2015
  • Big Data Engineer: Up 8.9% over 2015
  • Data Scientist: Up 8.9% over 2015
  • Mobile Applications Developer: Up 8.2% over 2015
  • Content Strategist: Up 8.1% over 2015
  • Multimedia Designer: Up 6.3% over 2015
  • User Experience (UX) Specialist: Up 5.9% over 2015
  • User Interface (UI) Developer: Up 5.9% over 2015


More information about these and other potentially high-paying career opportunities, including job descriptions, can be found in the Robert Half Technology 2016 Salary Guide, which includes a wide range of information technology positions, and The Creative Group 2016 Salary Guide, which focuses on interactive, design and marketing jobs.

Both Robert Half Technology ( and The Creative Group ( are divisions of Robert Half, the world’s first and largest specialized staffing firm.

New Epson Printers Help Photographers Make Legacy Prints

The new SureColor® P Series of Epson printers are designed for photographers who want to make their own archival prints for exhibition and resale. The series includes the 24-inch SureColor P6000 and SureColor P7000 printers and the 44-inch SureColor P8000 and SureColor P9000 printers.

Equipped with Epson’s latest PrecisionCore® TFP® printhead and newly developed UltraChrome® archival ink technology, the SureColor P printers are designed as worthy successors to Epson’s groundbreaking Stylus Pro series of wide format inkjet printers for professional photo and fine art printing and graphic arts proofing.

The SureColor P6000 and SureColor P8000 printers are designed for advanced amateur and professional photographers, graphic designers, and commercial printers and feature an 8-color UltraChrome HD inkset.

The SureColor P7000 and SureColor P9000 bring advanced printing solutions to photographers, fine art reproduction houses, and commercial and flexographic print shops and feature the new 10-color UltraChrome HDX inkset.

In the UltraChrome HDX commercial edition for proofing of packaging and graphic design, one of the light black inks for black-and-white photography is replaced with a violet ink that enables the printer to achieve 99 percent of the Pantone Color Matching System.

Epson SureColor P7000 (Photo ©Steve McCurry)

Epson SureColor P7000 (Photo ©Steve McCurry)

“I manage the printing needs for some of the world’s most elite visual arts organizations, including individual fine art photographers who expect ultra-high-end output with exceptional color accuracy and immaculate image quality,” said Mac Holbert, founder, The Image Collective and co-founder of Nash Editions, the world’s first fine art digital printmaking studio. “The SureColor P-Series, and specifically the SC-P9000, simplifies the printing process, making it easier than ever for me to achieve that demanding level of quality quickly and efficiently. Paper loading is a dream with this machine, and when paired with the reformulated UltraChrome HDX ink set with dramatically increased black density and fantastic print longevity and permanence, the result is gorgeous output that will stand the test of time.”

Reformulated UltraChrome Inks

Epson UltraChrome HD and HDX inks leverage next-generation Yellow pigment ink technology for up to twice the overall print permanence than previous generations. The inks also provide improved black density for prints with greater impact and optical clarity.

Epson SureColor P9000 (Photo ©Elizabeth Carmel)

Epson SureColor P9000 (Photo ©Elizabeth Carmel)

Preliminary print permanence ratings for the new Epson UltraChrome® HDX pigment ink technology indicate that – depending upon the type of paper – the new inks can provide print permanence ratings of up to 200 years for color prints. Print permanence ratings for black-and-white prints are likely to exceed 400 years when the black-and-white prints are output with Epson’s “Advanced Black and White Print Mode.”

According to comprehensive tests conducted by Wilhelm Imaging Research, Inc. (WIR), the world’s leading independent permanence testing laboratory, Epson UltraChrome HDX pigment inks can provide up to twice the Display Permanence Ratings of earlier generations of Epson UltraChrome inks with most Epson photo and fine art papers, including the new line of Epson Legacy Fine Art Papers.

Epson Legacy Fine Art Papers

Epson unveils new Legacy Paper line that includes Legacy Platine (featured), Legacy Fibre, Legacy Baryta, and Legacy Etching fine art papers.

Epson unveils new Legacy Paper line that includes Legacy Platine (featured), Legacy Fibre, Legacy Baryta, and Legacy Etching fine art papers.

Epson’s new Legacy Fine Art Paper products use an advanced microporous inkjet receiver layer to produce deep, rich blacks, expanded color gamut, and smooth tonal gradations with outstanding image The first four Epson Legacy Papers are as follows:

Legacy Platine is a 100 percent cotton fiber paper with a bright OBA-free, smooth satin finish. With the unique feel of an art paper from centuries past and an outstanding color gamut, this paper is exceptional for both color and black-and-white printmaking.

Legacy Fibre is a 100 percent cotton fiber paper with an exceptionally bright, OBA-free, smooth matte finish. With an outstanding black density, this paper is ideal for all types of high-end printmaking.

Legacy Baryta paper has a white, smooth satin finish and uses two barium-sulfate coatings. Inspired by the F64 group, this paper takes the best of revered silver halide technology to new levels of quality

Legacy Etching is a 100 percent cotton fiber paper with a bright OBA-free, uniquely textured matte finish. This paper has the feel of traditional etching papers.

“As a photographer, your vision is only as good as the substrate it is printed on, and with the Epson Legacy Baryta, I have found the perfect substrate complement for my images,” said Greg Gorman. “Printing on the Legacy Baryta, I don’t feel like I am sacrificing anything from my vision of what my image should be. Plain and simple – on this new paper, my prints look like jewels.”

“The smooth surface texture of Legacy Fiber has precisely the characteristics that I prefer, complementing both the best white and the best Dmax I’ve ever seen in any fine art paper, thanks to its superior coating,” said Joseph Holmes. “Together with the new, more permanent UltraChrome® HDX ink set of the Epson SureColor® P-Series printers, Legacy Fiber is a mature medium for realizing my photographic legacy and has, in turn, become my preferred option for printing all of my work.”

All four Legacy Papers will be available in cut sheet (8.5 x 11, 13 x 19, and 17 x 22 inches) and 50-ft. rolls (widths: 17, 24, and 44 inches, with 60-in. rolls by special order). The cut sheets will be available in January 2016.

Print Your Legacy

“We’re excited to see how the creative community utilizes these amazing new tools.” said Mark Radogna, group manager, Professional Imaging, Epson America, Inc.

In announcing the printers, Epson emphasized that artists have the unique ability to inspire change: “You have the responsibility to remind us of our past, while making us excited for our future.”

To remind photographers and their clients about the power of the print, Epson has launched a “Print Your Legacy” marketing campaign.

The multi-platform campaign utilizes Epson’s relationship with some of the world’s most renowned and iconic photographers – Jeremy Cowart, Gregory Crewdson, Lois Greenfield, Steve McCurry, Mark Seliger, Monica Stevenson, Tim Tadder, Amy Toensing, and Stephen Wilkes.

Short videos underscore the importance of the print through their words and images. The video content is running across Epson’s social media channels, including YouTube and Instagram.

 The Epson SureColor P-Series is currently available through authorized Epson Professional Imaging resellers.


Epson Pro Imaging

Epson Legacy Papers

Epson Print Your Legacy Campaign

B2B Website for Commercial Remodelers and Builders Seeks Photography Pros

DezignwallLRDEZIGNWALL is a B2B social website, specifically for commercial interior design, exterior design, architectural, products manufacturing, supply, contract, purchasing, development, procurement, and service professional, community.

Dezignwall creates a virtual marketplace to showcase and source projects and products specifically for the commercial remodel, new build, and contract environment.

Globally, the commercial construction and remodel industry totals in the trillions. This market includes interior/exterior designers, architects, and manufacturers of products for anything from local nail salons, coffee shops, stadiums, and malls to world-class restaurants, hotels, casinos, and travel and entertainment venues.

According to Dezignwall CEO and founder Joseph Haecker, “I realized that my commercial design colleagues needed a Houzz-like website specifically for our commercial needs. During the recession, I saw businesses close because they could not engage clients outside of their current marketing reach. What makes Dezignwall different is that we are a business-to-business solution, specifically for global commercial professionals.”

The web-based platform mixes a Pinterest-like focus on images with a Houzz-like search functionality. It also offers social-sharing tools for commercial design-team collaboration.

By making products and design images available in real time, Dezignwall wants to make it easy for commercial developers and design team to: (1) find sources of inspiration; (2) engage with manufacturers of products and services; and (3) work collaboratively in a virtual and mobile environment.

Referrals for Trusted Photographers

The site, which is currently in private beta, is seeking photography professionals for their “trusted photographer” program.

According to the site’s founders, “The success of this marketplace will greatly depend on our ability to produce high quality photo images in very large quantities.”

The DEZIGNWALL Trusted Photographer Program is a referral generator for commercial photographers that seek to grow their own business through exposure to new markets. Membership is free, and leads are provided free.

For more information visit the Trusted Photographer Program section of



Handbook Shows How to Design Your Own Fabric, Wallpaper, or Gift Wrap

To encourage novices in surface design, Spoonflower has published “The Spoonflower Handbook: A DIY Guide to Designing Fabric, Wallpaper, and Gift Wrap.”

Not long ago, few artists ever had the chance to design fabrics and wallpaper because printing even a few yards required a significant financial investment. Today, thanks to digital, print-on-demand printing, anyone with a computer, Internet connection, and idea can upload a file and have their design printed on a yard of fabric, wallpaper, or wrapping paper.

Spoonflower, a North Carolina-based start-up, prints short runs of fabrics, peel-and-stick wallpapers, and wrapping-papers for hundreds of thousands of creative people worldwide. Spoonflower customers then incorporate their printed designs into thousands of creative projects for the home or wardrobe.

For example, the handbook shows you how to use digitally printed materials to make:

  • A world traveler pillowcase with map designs
  • A stuffed gnome toy
  • Pet silhouette hankies
  • Zippered fabric pouches
  • Autumn leaf table wrap
  • Typographic wrapping paper
  • Food for thought table runner
  • Photo panel wall art
  • Damask shower curtain
  • Portrait pillows
  • Infinity scarf
  • Color-chip lampshade
  • Family portraits necktie
  • Coloring wallpaper and desk wrap

Designs on peel-and-stick wallpaper can be used to personalize your laptop, tablet, phone, and other flat surfaces.

Written in easy-to-understand language, this beautifully illustrated, 207-page book covers everything from design equipment and software to working with photos, colors, scans, repeats, and vector files. It talks about sources of inspiration and explains how to source images and use them legally.

The book was written by Spoonflower co-founder Stephen Fraser with Judi Ketteler and Becka Rahn. Jenny Hallengren provided the photographs. It was published by the Steward, Tabori & Chang imprint of Abrams.

According to Fraser, the project ideas and information in the Spoonflower Handbook can help everyone from quilters and crafty parents to professional artists and aspiring fashion designers: “We set out to create the most approachable book possible…This book is about the joy of making something mingled with the challenge of learning new things.”


The Spoonflower Handbook: A DIY Guide to Designing Fabric, Wallpaper & Gift Wrap with 30+ Projects


The Creative Group 2016 Salary Guide Provides Ranges for 120+ Positions

The Creative Group  (TCG) has released its 2016 Salary Guide. The free 32-page guide features salary ranges for more than 120 positions in the creative industry.  The positions are grouped into five categories:

  • Design and Production
  • Interactive Design and Production
  • Content Development and Management
  • Advertising and Marketing
  • Public Relations

According to Robert Half analysts, creative and marketing staff can expect average starting salary gains of 3.8 percent next year.

Content strategy and mobile development roles are in particularly high demand as organizations focus heavily on initiatives that enable them to connect with customers anytime and anywhere.

The guide also includes local variance numbers that enable employers to calculate the adjusted low-to-high salary range for specific cities. For example, average starting salaries in Cedar Falls, Iowa are about 87% of the U.S. average salaries published in this guide. In San Diego, California, the average starting salaries about 123% of the U.S. average salaries.

The content is directed at potential employers of full-time, part-time, contract-to-hire, and freelance creative professionals. It includes sections on:

  • Seven Sizzling Hiring Trends
  • Eight Essentials of an Award-Winning Team
  • Qualities to Look for In Job Candidates
  • Hiring for Your Environment

According to the guide: “Employees at all levels who specialize in mobile and responsive design continue to be in strong demand. Professionals skilled at creating content for the small screen are also become more sought after as wearables and other mobile devices gain in popularity.”

TCG identified eight essentials of an award-winning creative team:

  • a digital strategist
  • content strategist
  • user experience designer
  • visual designer
  • graphic designer
  • user interface developer
  • front-end web developer
  • web content writer

Three new roles that bubbling up in the creative world include: creative technologist; customer experience designer; marketing automation manager.

Hiring Trends

In addition to identifying salary ranges, the guide includes tips for hiring the right creative professionals for your particular company culture, retaining the best talent, and working with freelancers.

For example, the guide advises companies to “Highlight the unique attributes of your workplace culture on your website and in job postings. Make sure your hiring managers can easily articulate why your business is a great place to work.” The TCG guide also notes that “Many workers who feel they deserve a raise won’t even ask for one before deciding to resign.”

Employers should benchmark their salaries proactively against those of other companies in their region and industry. “In addition to offering competitive pay, employers need to consider salary discussions more often than the scheduled annual review.”

Freelancers Are Hot

In the “What’s Hot” list of “7 Sizzling Hiring Trends,” the report notes that “Indie creatives are in demand.” Agencies and in-house creative departments are using freelancers to help manage workloads and provide specialized skills that don’t exist internally: “In many cases, they are extending full-time offers to consultants who have proved successful in their roles.”

About The Creative Group

The Creative Group is a division of Robert Half, a global leader in professional staffing and consulting services. TCG specializes in placing interactive design, design, and marketing professionals on a project, contract-to-hire, and full-time basis.


The Creative Group 2016 Salary Guide

The Creative Group Salary Center and Salary Calculator

The Creative Group Blog

Designers Prepare for New Career Paths in Surface Imaging

DESIGNERS. Although the number of printed publications has declined, exciting new opportunities are emerging for designers who want to specialize in print.

Advances in industrial inkjet printers have made it possible to print images and designs on dozens of surfaces including fabrics, wallcoverings, wood, ceramic tiles, cork, metal, plastic, vinyl, glass, and folding cartons.

Although these printing systems were first used for signs and advertising graphics, they are quickly being adapted for use in architecture and interior design. For example, industrial inkjet printers are generating decorative patterns and images on murals, tabletops, and wallcoverings.


That’s why experienced textile design instructor Ujiie Hitoshi has created a new Master of Science degree in Surface Imaging at Philadelphia University.  According to Hitoshi, the MS in Surface Imaging will prepare students for career paths as imaging specialists in design, product development, and management in the fast-growing movement toward make-to-demand manufacturing and greater customization in experiential and interior design, residential and commercial architecture, apparel production, and home products.

Surface Imaging at PhilaU from Philadelphia University on Vimeo.

Students will use a variety of printing technologies in the new Center of Excellence in Surface Imaging and develop imagery for various physical forms.  Students will explore direct surface imaging on diverse porous and non-porous substrates. Students will also explore fabrication printing, including material subtraction (laser) and deposition technologies that can be used to create embossed effects. The Center of Excellence in Surface Imaging is part of Philadelphia University’s Kanbar College of Design, Engineering and Commerce.

The Surface Imaging program focuses on the integration of (1) design and creativity; (2) printing technology and applied engineering; and (3) innovative business systems to inform future leaders..

According the Ujiie, “The new MS program is for anyone who is interested in getting cutting-edge training in this rapidly expanding field. Ideal candidates are designers, artists, or craft practitioners who have a bachelor’s degree in art, craft, or design. However, we can provide prerequisite courses for those who do not have creative visual backgrounds.”


Philadelphia University: Kanbar College of Design, Engineering and Commerce: MS. in Surface Imaging

Update Your Photography and Business Skills at PDN PhotoPlus Expo

Whether you are in the professional photography business or are serious about updating your skills, check out what’s happening at the PDN PhotoPlus Conference and Expo in October.

The PDN PhotoPlus International Conference + Expo is the largest photography and imaging show in North America. The 2015 Conference runs from October 21-24 at the Javits Center in New York. The Expo runs from October 22-24.

PhotoPlus_220x145Last year, PDN PhotoPlus Expo attracted more than 21,000 professional photographers, photography enthusiasts, filmmakers, students, and educators from around the world.

“Our vast schedule of photo walks, master classes, conference seminars, keynotes, and portfolio reviews, combined with our large expo hall filled with hundreds of exhibitors demonstrating the latest imaging technologies, has created a wonderful playground for anyone who loves the visual arts.” explains Jason Groupp, Director of Education and Membership of the PHOTO+ Group

PPEThe expo features 220 exhibitors and thousands of new products. The educational programming includes over 80 seminars, keynote presentations, and special events. Whether you need to learn basics such as posing, lighting, retouching, editing, and printing or explore niches such as portraiture, commercial, or travel photography, the program has sessions that can help.

Business development programs at PhotoPlus Expo can help you find ways to expand your range of products and services and update your skills.

Sample Courses

For example, here are a few of the courses that will be presented during the 2015 Conference.

The Headshot Game and How to Play it!
Peter Hurley will explain how to forge a career in a hot genre that helps professionals of all ages improve their digital identities and establish personal brands. Hurley offers valuable insights about how he developed one of the most successful headshot businesses in the country.

Learning to Thrive as an Artist: Business, Marketing and Style for Photographers Commercial photographer and director John Keatley discusses one of his biggest passions—business! He will explain why photographers need to develop both an artists’ mindset and an understanding of the skills needed to market your work.

An Artist’s Journey: Surviving the Evolving Photo Industry
Jeremy Cowart, one of the most influential photographers on the Internet, will explain how to stay relevant in an industry in which new apps, new cameras, new tools and new technologies are released every day.

Focus on Filmmaking

It’s Moving! Tips for Photographers Who Start Shooting Video
European cinematographer and filmmaker Nino Leitner will share tips for photographers who are starting to shoot video. Where are the similarities in shooting practices and workflows? Where are the differences? Learn to avoid the typical caveats and get inspired to think about your images in constant motion.

Creative Concepts for Event Filmmakers
From single-day creative shoots to high-end, multi-day scripted productions, cinematic storytelling can reach far beyond a live event and command high value. Learn how Los Angeles–based Pacific Pictures has become one of the world’s most sought after studios by creating and selling some of the industry’s most prolific live event concept films. Award-winning filmmaker Kevin Shahinian explores creative storytelling techniques and cutting-edge, conceptual film productions that can take your documentary filmmaking skills and business to a higher level.

One-Man-Band Filmmaking
Do you shoot by yourself, handling all the lighting, audio, directing and carrying around all your gear? With the right approach and tools, the New Age filmmaker can accomplish anything independently. Joe Switzer will discuss topics such as project management, outsourcing and the corporate project workflow.

Filmmaking Essentials For Photographers
In this class for emerging photographers and professionals pursuing new markets, Eduardo Angel will demystify the most common filmmaking terms and shooting techniques. He will also cover the most essential selection of gear to increase the production value of your video projects and provide an overview of the business of motion. After this class, you will have a better understanding of the similarities and differences between the disciplines of stills and motion.

Printing Skills and Innovations

Another way photography pros can distinguish themselves is through skills in fine-art printing and conservation framing or by offering high-quality imagery on durable, ready-to-hang aluminum or wood panels or as brilliant, extra-large backlits. Four PhotoPlus Expo sessions can bring you up to speed on the latest workflows and options for in-studio and lab printing.

The Craft and Passion and Fine-Art Digital Printing
According to Stephen Johnson, making a photographic print has always been a challenging process. It could involve days in the darkroom, and deep consideration of the results and possibilities. He contends that the time, craft, and care needed to make a fine print in this digital age is not dissimilar. The processes are very different, but the attention to the craft and need for passionate concentration on the potential beauty of the photographic print remain. Focusing on pigment-ink photo printers, he will discuss workflow issues, color management, adjustment layers, color-cast corrections, custom profile generation, editing, and inspection. He will also explore print aesthetics in the digital age: What makes for a beautiful print? Do new possibilities enhance our notion of what photography can be? Or are we merely trying imitate traditional photographic processes?

The Basics of Fine Art Printing
Rocco Ancora will encourage photographers to take control of their own printing. He will explain how to choose the right printer for your business and how to determine the right media for the print. As he demonstrates how the digital capture-to-print process comes together, he will explore a world of new possibilities and digital imaging practices.

The Basics of Custom Framing: An Overview for the Photo Industry
Framing industry expert John Ranes will explain the essential elements and equipment photographers need to expand into custom framing. Topics to be covered include: conservation framing, sourcing options, and revenue-enhancement offerings. John will review pricing, costs, margins, and volumes to help you determine whether custom framing is right for your photography business.

The Latest Technologies for Large- and Very-Large-Format Printing and Production of Brilliant Backlits
Renowned image permanence expert Henry Wilhelm and several of the world’s most accomplished printmakers will show how new printing processes are expanding the definition of photographic prints. For example, new flatbed printers can use very long-lasting UV-curable pigment inks to produce visually stunning prints up to 10 x 20 ft. on a wide variety of substrates including acrylic, sheet aluminum, Dibond, glass, plywood, uncoated artists papers, and traditional gesso-coated artist canvas. When UV-curable inks are back-printed on acrylic or glass, you can produce brilliant LED-illuminated backlit images at a wide range of sizes. With the dye-sublimation process used to make ChromaLuxe prints, images are infused directly onto specially coated sheets of metal or wood, and table tops. Photo labs can ChromaLuxe prints in sizes up to 4 x 8 ft. The ChromaLuxe prints are extremely resistant to scratches and abrasion and require no additional mounting or framing for display.


PDN PhotoPlus International Conference and Expo