Fusion92 is a Chicago-based independent marketing innovation agency. The company helps growth-stage and Fortune 500 companies with marketing, media, creative services, innovation and consumer engagement.
One of the newest marketing innovations from Fusion92 is the “Hologon,” a brand-engagement technology that allows consumers to experience holographic videos with a mobile device and Fusion92’s patent-pending viewer.
When the mobile device is directed to a designated URL and the viewer is placed on the surface of the horizontally held tablet or smartphone, the hologram comes to life before your eyes.
Because the “Hologon” viewer is designed to pop-up and self-assemble, it can fold flat for insertion in magazines, direct mail, or product packaging. To optimize the user experience across various mobile devices, Fusion92 also developed a custom video player.
“We’re extremely excited about the launch of Hologon. It’s a great representation of our skills, and we believe it has enormous market potential,” said Matt Murphy, Fusion92 president and CEO. “Creating innovative products and solutions is what we do. Hologon™ is another tangible example of how we help our clients break through the clutter ahead of their competition.”
“While the concept itself isn’t unique, the amount of R&D that went into this product to make it user friendly, scalable and accessible across all mobile devices was immense,” said Jacob Beckley, VP technology and innovation. “This product further demonstrates Fusion92’s commitment to the convergence of the digital and physical worlds.”
Since 2013, Fusion92, has been filing one to two patents a year. Those patents have focused mostly on advertising and marketing technologies that blend well with Fusion92’s integrated agency services model.
Learn more at www.fusion92.com
Digital printing technology has advanced so rapidly it’s hard to imagine everything the newest printers can be used for.
This is particularly true of “direct-to-substrate” flatbed printers that use UV-curable inks to print images on many types and thicknesses of rigid and flexible materials. Dye-sublimation printers are also amazingly versatile. With dye-sublimation printing, images can be permanently infused into polyester fabrics and polymer-coated metals, woods, ceramics, and plastics.
So how might artists and designers take advantage of these types of printers?
To help answer this question, Roland DGA invited artist and Roland-printer-user Bonny Pierce Lhotka to host a 3-day Imaginarium project at their headquarters in Irvine, California. Lhotka, author of the book ‘Hacking the Digital Print,’ helps creative professionals understand how photographic images can be manipulated and output or transferred to dozens of different surfaces. She has experimented with creative photo composition and printmaking techniques to create original mixed-media artworks on many surfaces beyond art papers and canvas.
During the Roland Imaginarium event, six artists, photographers, and multimedia designers made art with Roland VersaUV flatbed and roll-to-roll inkjet printers and Texart dye-sublimation printers. Jay Roberts, product manager for UV devices at Roland DGA, led a team of printing experts who helped the Imaginarium artists experiment with different processes, materials, and machines.
Artist Dorothy Simpson Krause came up with two imaginative projects: a limited edition art book in a decorated aluminum box and WarZone, a traveling board game.
“Ladies of the Night” is a concertina book, meaning that the pages are printed in one continuous strip and folded like an accordion; the pages can be viewed without the need for book-binding adhesives.
For this project, a 9.5 x 57-inch print was folded to 12 pages (9.5 x 11.5 inches each). It was housed in a 10 x 12-in. aluminum box that was printed with an image from the book.
The pages featured digitally manipulated photographs Krause had taken in 2003 of twin performance artists Abigail and Emily Taylor for a series called “Body + Soul.” Text on the final page of the “Ladies of the Night” book provides statistics about prostitution in the United States.
“My project had several distinct challenges,” says Krause. “The ink needed to be as rich on the reverse as on the front and not soak into the uncoated back side. The prints had to be scored and folded into pages without having inks crack on the edges of folds. And the images on the back and front of the 57-inch long print had to be perfectly aligned.”
Jay Roberts recommended ways to resolve these issues. The books was printed with Roland’s Eco-UV S ink on a VersaUV LEC printer/cutter which was designed for a range of flexible materials used in package printing.
The Eco-UV S ink is dense and flexible and was designed to shrink or stretch when wrapping vehicles.
For the “Ladies of the Night” book, the ink produced deep rich blacks on both the coated and uncoated surfaces of Roland’s Premium Matte Paper. And the ink didn’t crack when the pages were folded. A scoring machine was used to make indentations for folding the pages.
“The paper and ink were so heavy, it would have been difficult to score the pages by hand,” says Krause.
A Roland VersaUV LEF-300 flatbed printer was used to print the aluminum box in which the book would be housed. To replicate the look and feel of an embossed book cover, a layer of clear gloss ink was applied to the letters of the book title.
To prepare the image the cover image for the box, the white on the costume was selected in Photoshop, saved as a spot channel and designated to print as a 100% white base layer on the aluminum. After the image layer was printed, the clear gloss layer was applied, using a file that included only the letters of the image with the red omitted.
Before the box was printed, the edges were taped to keep them clean from overspray from the printer. An outline template was printed on the surface of the flatbed to ensure consistent placement as the layers were printed.
As an add-on to the book project, Krause used Roland’s Texart RT-640 Dye Sublimation printer to transfer six images from the book onto 11 x 14 –inch aluminum panels that had been painted white and treated with a polymer coating.
The images were first printed in reverse with dye-sub inks onto dye-sub-transfer paper. The image transfer occurred when the prints were subjected to a controlled amount of heat and pressure in a flatbed heat press. During the heat transfer process, the inks became gases that permeated the coated surface of the metal. The print are very durable and scratch resistant and feel smooth to the touch.
“The white details of the costume are crisp and vibrant, while the underlying metals provides a glowing reflectivity,” said Krause.
War Zone: A Game Without Winners
“War Zone” is a traveling board game with no winners. The suitcase-like polystyrene box, game board, spinner, and “us” and “them” checker-like magnets were all printed on a Roland devices.
After printing an outline for the box on the surface of the UV VersaUV LEF 300 flatbed printer, the box a white layer was printed under the entire title, followed by a layer of gray and red. Ink. Two layers of gloss ink was printed over the “War Zone” title to provide an embossed-like effect.
The box was lined with contour-cut board printed with an image of the first atomic bomb blast and text about the nature of armed conflict and human aggression. A spinner board was contour cut and printed with a map that shows countries with ongoing military conflicts.
A checkerboard-like game board was printed on 9 x 12-inch matte board with the “rules of engagement” printed across the bottom. The “soldiers” are red and black magnets that were printed with white ink to read “us” or “them.”
Other Projects at Imaginarium
In addition to Bonny Lhotka and Dorothy Krause, other artists at the 2017 Roland Imaginarium included Jake Welin, Ileana Frometa Grillo, Karin Schminke, and Seen Teegarden. They used Roland printers to transfer photos and multi-layered image compositions onto pre-painted and plaster-treated canvases, transparent films, film reels, birchwood, pre-cut wood panels, and other unique media.
In a blog post that showcases the work of the six artists, Ben Fellowes of Roland DGA writes, “It was a pleasure to watch this talented group of artists at work and eye-opening to see what they did with our printing technology. At Roland, we have always understood the potential of our machines as fine art tools.”
To learn more about how to use these printers for your own art or designs, find a print-service provider in area equipped with one of these printers.
The Roland VersaUV LEC series of UV printer/cutters was designed to print, contour cut, varnish, and emboss flexible substrates used to create bags, folding cartons, labels, and specialty graphics. This printer is available in 30-inch and 54-inch widths.
The Roland VersaUV LEF-300 Benchtop Flatbed printer can print directly on rigid and flexible materials up to 3.94 inches thick and up to 13 inches wide and 30 inches long. This printer is typically used to make promotional products, giftware, awards, smartphones, tablets, jewelry, and specialized signs.
Opportunities for Artists, Photographers, and Designers
Artists and print-service providers can both benefit from working together to envision new and exciting ways to push the boundaries of what’s possible.
Some artists, photographers, and designers are already benefitting from new printing technologies by creating and licensing designs that print-service providers can output onto print-on-demand products such as apparel, accessories, decorative art, tabletops, laminates, and fabrics.
You can also use new printing technologies to design and create your own branded lines of products for sale online or at art fairs.
According to Dorothy Krause, “Artists are becoming more and more aware of the advantages of flatbed printers, dye-sublimation printing, and contour cutting devices.” Printers that can use gloss, white, and metallic inks (such as Roland’s) are particularly versatile for creating interesting designs.
Inkjet printers today are being used for much more than printing photo enlargements or reproducing artwork created in traditional media. Today’s inkjet printers can be used to create new products or original mixed-media art. Printed images and backgrounds can be combined with additional layers of inks, paints, varnishes, and special effects.
Bonny Lhotka created her Image Imaginarium workshops to give artists opportunities to take a hands-on approach to exploring new imaging technologies. The first Image Imaginarium was a pre-conference event at the 2016 Adobe MAX Conference for creative professionals. That workshop was based on techniques described in her book “Hacking the Digital Print.”
At their third annual Digital Couture Project, Epson will show fashion designers and fashion entrepreneurs some of the limitless design possibilities created by advanced digital imaging technology. In keeping with the theme “Textile Stories,” 13 design teams from North and Latin America will leverage Epson’s world-class textile printing solutions in a one-of-a-kind fashion presentation.
The Digital Couture Project is scheduled February 7, two days before the official start of Fashion Week in New York City.
“In the high-fashion business, nothing stands still. The designer’s vision is constantly advancing, ultimately creating and driving fashion trends that change how we look and feel,” said Keith Kratzberg, president and CEO, Epson America, Inc. “Our goal with the Digital Couture event is to spotlight the power and potential that digital printing technology plays in the apparel industry. From haute couture to sports team apparel, Epson technology gives designers and apparel manufacturers the digital platform necessary to launch the next great design.”
At the Digital Couture Project event, each designer or design team will tell a story through their collection via textiles created with Epson dye-sublimation and direct-to-fabric printing technology. These technologies enable high-quality, original prints on fabrics that will convey the signature style of each designer.
Design teams featured at the Digital Couture event include:
“For the third year in a row, the Epson Digital Couture event showcases how digital textile printing helps designers expand their vision for creativity without limits,” said Agustin Chacon, Epson America’s vice president of international marketing. “The future of fashion and technology is in the process of being shaped. We are excited to be at the forefront of the industry – providing designers with printing solutions that offer a host of new and exciting opportunities.”
During the Technology Showcase portion of the Digital Couture Project, Epson’s global president, Minoru Usui, will outline Epson’s continued vision for the role that digital technology will play in fashion.
A panel of fashion and apparel industry experts will discuss market trends and the role of technology in fashion. The panel will be moderated by Anthony Cenname, vice president and publisher at WSJ Magazine.
The 2017 Digital Couture Project event will also serve as the official introduction of the Robustelli-Epson brand to the international fashion community. Based in Como, Italy, Robustelli has developed and manufactured the Monna Lisa series of digital textile printing equipment with technical support from Epson. Robustelli became part of the Epson Group in June, 2016.
Attendees at the Digital Couture Project event will see an array of textiles that have been printed on the Robustelli equipment.
Epson Digital Textile Printing Solutions
“New technologies from Epson are allowing designers to push the boundaries of color and quality while simultaneously giving creative teams incredible versatility and productivity,” said Kratzberg.
Epson’s dye-sublimation and direct-to-garment printing technologies give entrepreneurs and fashion brands the creative freedom to print on a variety of fabrics, including cotton and synthetic fibers.
The Epson SureColor® F-Series dye-sublimation printing technology gives designers an accessible means to bring their ideas and inspiration to life. The Epson UltraChrome® DS ink in these printers has an all new high density Black ink. The density of the black ink delivers printed designs with better tonal transitions, rich colors, and smooth gradations. The Wasatch SoftRIP workflow software included with the printer includes features for textile and fashion printing. The software enables designers to create and print original designs with greater flexibility and control.
The Epson SureColor F2000 Series direct-to-garment (DTG) ink jet printers can print high-quality images directly onto garments. The printers can handle fabrics ranging from 100 percent cotton to 50/50 fabric blends.
The SureColor F2000 offers fashion entrepreneurs a quality, affordable printing solution. The Epson SureColor F2000 Standard Edition is a high-speed CMYK-only model and the White Edition offers the added benefit of white ink for printing on dark or color fabrics.
Fashion designers and professionals interested in learning more about Epson’s digital printing technologies can visit www.proimaging.epson.com. For more information about Digital Couture, visit www.epson.com/nyfw.
Students who pursue design- and art-related careers no longer must learn art business skills on their own after graduation.
Otis College of Art and Design in Los Angeles has launched a college-to-career initiative called Your Creative Future. This program ensures that all art and design students develop the full set of professional, business, and entrepreneurial skills needed to launch and sustain successful careers.
This initiative includes business practices courses for every student, discipline-specific professional preparation, real-world engagement, career services, and individual mentoring. Some students can minor in entrepreneurial studies.
Courses such as business planning, basic accounting, principles of finance, cost structuring, invoicing, and taxation are tailored for artists and designers. Students learn about portfolio development, presentation delivery, and client relations within their majors.
The College’s Creative Action program provides project-based opportunities with local and international organizations. Internships, travel study opportunities, and individualized career counseling are also available.
The Career Services office connects students and alumni to internship, freelance, part-time, and full-time employment opportunities. The online job board features over 2,600 employers.
Students who choose to minor in Entrepreneurial Studies dive deeper into the world of start-ups, small businesses, and solopreneurship. They will form their own studios, develop their work or products, and market themselves.
About Otis College of Art and Design
Established in 1918, Otis College of Art and Design offers undergraduate and graduate degrees in a wide variety of visual and applied arts, media, and design. Degree programs include:
game and entertainment design
The College’s mission is to prepare diverse students to enrich the world through their creativity, skill, and vision.
Alumni and faculty include MacArthur and Guggenheim grant recipients, Oscar winners, and design stars from Apple, Pixar, Mattel, and more.
Kodak’s new KODAKIT on-demand photography service can help professional photographers in major cities gain access to a steady flow of assignments from global brands who promote services related to travel, food, and real estate. The KODAKIT service provides a central hub through which global brands can find and hire qualified photographers to provide high-quality digital images.
“Companies understand the power and benefits of high-quality photography. Consistent, high-quality images are vitally important for brands, especially when selling products and services online. Yet this has been a time-consuming challenge for companies to manage, especially across borders of currency and language.” explains Eric-Yves Mahe, chief executive officer of KODAKIT. “Similarly, for photographers, global brands generate a lot of work. But it’s hard for individual photographers to connect with them.”
KODAKIT solves pain points for both photographers and companies by managing all of the end-to-end operations and logistics.
For photographers, KODAKIT eliminates a lot of the nitty-gritty of marketing, booking, pricing, scheduling, invoicing, and payment processing.
Companies only need to indicate when, where, and how they want to a photo shoot to be conducted. KODAKIT handles all of the other aspects of the process and delivers the images in a dedicated private cloud.
Quality Photography Delivers Results
According to research from MDG Advertising, companies with compelling, professional photography see their businesses soar. In the travel market, businesses using quality photography see a 46 percent increase in conversion rates. In real estate, properties with quality photos see a 47 percent higher asking price per square foot and stay on the market an average of 10 days less than those without quality photos.
Photography is a $30 billion business globally, but has remained a hyperlocal business. KODAKIT makes it easy for businesses to acquire consistent, high-quality imagery in many markets. Photographers can gain assignments that they wouldn’t otherwise have access to.
“KODAKIT has boiled down a complicated process into a user-friendly platform that addresses a huge and growing need in the market,” said Jeff Clarke, chief executive officer of Kodak. “Kodak founder George Eastman once said, ‘You press the button, we do the rest.’ For photographers and companies, KODAKIT operates on this same principle.”
KODAKIT is now live in 92 metropolitan areas in 37 countries. In the U.S., KODAKIT is live in New York, San Francisco, Miami, Chicago, Portland, Seattle, Las Vegas, Washington, DC, Dallas, Houston, Austin, San Diego, Minneapolis, Boston, Philadelphia, Charlotte, and Atlanta. In Canada, KODAKIT is live in Toronto, Vancouver, and Montreal.
UGallery.com, a curated online art gallery, is celebrating its 10th anniversary. The milestone marks a decade of devising new ways for buyers to shop for original artwork. Since its founding, UGallery has transformed the traditional art gallery into an accessible online experience by connecting buyers with one-of-a-kind artworks at price points lower than typically seen at brick-and-mortar galleries.
With roots as a business school project at the University of Arizona, UGallery initially served as an online outlet for student artists to sell their work. When the site launched, it featured 25 works by 5 artists. Now, UGallery.com represents 500 emerging and mid-career artists from around the world.
“In the past, art was a black box – brick-and-mortar galleries were intimidating and there was little price transparency,” said co-founder and CEO Stephen Tanenbaum. “We launched UGallery with a mission to flip the art industry on its head and make original art accessible to everyone.”
UGallery operates much like a local gallery but has a global reach. UGallery has more than 2 million followers and sells art in 45 nations.
Curators choose the artists and works that will be featured, post detailed descriptions for each artwork, maintain individual relationships with artists, and host events for artists and clients. UGallery.com has offices in San Francisco and New York and a presence at art fairs. But they do most of their marketing online.
The company credits their service-oriented approach to e-commerce for their 40% year-over-year growth over the past three years. Art buyers get free shipping and returns. The artist ships the purchased art directly to the buyers in custom-built shipping boxes.
“We strive to be the premier online gallery,” said co-founder and Gallery Director Alex Farkas. “We focus a lot of energy on finding the most talented artists and connecting them with enthusiastic art buyers. Our mission is to develop lifelong relationships.”
Are you one of the “new professional authors?” If so, you are driving your own career just as if you were in business for yourself.
You direct your own output. You determine your own branding. You coordinate the production of your book. You execute on your own market strategy. And whether you choose to pursue traditional publishing or not, you must be an agent for your own success.
If you accept this description of new professional authors, check out the first DBW Indie Author Conference for independent and hybrid authors. It will be held Thursday, January 19 in conjunction with the eighth annual Digital Book World (DBW) conference January 17-19, 2017 at the New York Hilton Midtown. (DBW is an event where publishing professionals and their technology partners will come together to learn about the latest tools and techniques for smarter book publishing in a digital world.)
Indie Author Conference
At the DBW Indie Author Conference, you will get a high-level view of current challenges and opportunities for indie authors plus practical information that can help you become a better professional publisher of your own work.
“The landscape for independent and hybrid authors is ever-shifting. That creates a lot of questions and confusion among people who are very new to the industry, and frankly for those who are experienced as well,” said Indie Author Conference Captain Jane Friedman. “There’s a proliferation of businesses out there that serve the indie author market, especially when it comes to book distribution and marketing. But there’s not much information or instruction on how to make the best decision for your career, your book, or your goals. The DBW Indie Author Conference will address all of these important topics.”
The DBW Indie Author event speaks directly to entrepreneurial authors with actionable sessions such as:
The Sophisticated Ways of Today’ s Indies
What Independent Can Mean in Today’s Industry
The Rise of the Platforms
Face-to-Face Conversations with Enablers of Your Career
The Indie Universe Quantified + The Author’s Career
The New Professional Author Is in Control
Workshops for intermediate and advanced authors include:
The Indispensable Elements of an Author’s Marketing
Readership Development: They Can’t Read You If They Can’t Find You
Branding Your Future: When to Hire Help
Reaching out to Readers Through SEO.
At the DBW Indie Author Conference, you can talk with leading service providers who can help you decide how to move forward with your publishing goals.
The networking opportunities at the Indie Author Conference can help you catch a new direction, spot a new trend, and access marketing know-how.
“Our speakers know that indie authors are at a turning point,” said Porter Anderson, co-founder of The Hot Sheet, “After years of development, the independent movement is coming into its own.”
Jane Friedman, editor and publisher of The Hot Sheet, columnist with Publishers Weekly, a professor with The Great Courses, an award-winning blogger at JaneFriedman.com and a DBW 2017 program captain
Judith Curr, president and executive vice president, Atria Books Division of Simon &
Jon Fine, publishing consultant and strategist for digital and traditional media organizations, content creators and the creative community, and former Amazon director of author and publisher relations
Digital Book World is sponsored by F+W, a content and e-commerce company that connects passionate, like-minded groups of people to share an ongoing exchange of information, idea and inspiration. Many writers know F+W as the long-time publisher of Writer’s Digest magazine and writing-related books and online resources, including Writer’s Market.