Survey Shows Advertising and Marketing Execs Anticipate Increased Hiring in 2015

Creative professionals should see more hiring activity in the months ahead, according to new research from The Creative Group. One-third (33 percent) of advertising and marketing executives surveyed said they will expand their creative teams in the first half of 2015. This is up 21 points from six months ago. Fifty-six percent plan to maintain current staff levels in their organizations. Only 5 percent project hiring freezes and 6 percent expect to reduce the size of their staff

The national study was developed by The Creative Group, a specialized staffing service for interactive, design, marketing, advertising and public relations professionals. It was conducted by an independent research firm and is based on 400 telephone interviews — 200 with marketing executives randomly selected from companies with 100 or more employees and 200 with advertising executives randomly selected from agencies with 20 or more employees.

Key Findings

  • Thirty-three percent of advertising and marketing executives interviewed plan to add new positions in the first half of 2015, up 21 points from six months ago.
  • Forty-one percent of advertising and marketing executives said it’s challenging to find skilled creative professionals today. Hiring managers at large advertising agencies (100+ employees) expect the greatest difficulty, with 59 percent of respondents who reported it is somewhat or very challenging.
  • Web design/production, social media, content marketing and brand/product management are the top areas executives plan to hire for during the first half of 2015.

“Customer experience drives many business strategies given the power of today’s consumer. As a result, companies are looking to refine every aspect of their offerings in the new year,” said Diane Domeyer, executive director of The Creative Group. “In particular, in-house departments and agencies alike seek creative professionals who can help strengthen organizations’ online branding via compelling websites and real-time interaction with virtual communities.”

Marketing and Advertising Specialties in Demand

When executives were asked in which areas they plan to add staff in the first half of 2015, web design/production topped the list (28 percent), followed by social media (23 percent), and content marketing and brand/product management (19 percent each).

Marketing and advertising executives were asked, “In which of the following areas do you expect to hire in the first half of 2015?” Their responses:

  • Web design/production: 28%
  • Social media: 23%
  • Content marketing: 19%
  • Brand/product management: 19%
  • Media services: 18%
  • Print design/production: 17%
  • Marketing: 17%
  • Marketing research: 17%
  • Account services: 17%
  • Public relations: 12%
  • Creative/art direction: 12%
  • Mobile development: 11%
  • Copywriting: 8%

About The Creative Group

The Creative Group specializes in placing highly skilled interactive, design, marketing, advertising and public relations professionals with a variety of firms on a project and full-time basis. Other resources that can be found on The Creative Group’s website include online job-hunting services, candidate portfolios, and TCG’s blog. Gain insights into the latest hiring and salary trends in the creative and marketing fields at The Creative Group’s Salary Center.

LINKS

The Creative Group

The Creative Group Salary Center

TCG_1214_Hiring-Climate

Ello Teams Up with Threadless to Highlight Work of Established and Up-and-Coming Artists

Ello.co is a simple, ad-free social network created by a small group of artists and designers. It was originally conceived as a private social network where people could be who they want to be and connect with people they love without getting bombarded by boosted posts, data mining, and ad salesmen. But a public version of Ello has recently been built for everyone to use. As a Public Benefit Corporation, Ello has vowed to never serve ads or sell user data to make money. (A Benefit Corporation is a new kind of for-profit company in the USA that exists to produce a benefit for society as a whole — not just to make money for its investors.)

Ello recently teamed up with the Threadless design community and e-commerce site to sell t-shirts featuring the Ello logo reimagined by independent artists.

ThreadlessElloDesignThe first T-shirt in the collection was created by Chicago-based artist Chuck Anderson (aka NoPattern), a fine artist, illustrator and photographer, also well known for his commercial work. He reimagined the Ello logo with a multi-color, drip-like background. The Ello x Threadless store will also offer black-and-white T-shirts with the original Ello logo for $25.

Anderson will curate the entire Ello x Threadless collection and work with established as well as up-and-coming artists to highlight their unique work.

“What’s truly special about us teaming up with Ello is the incredible commitment to supporting the arts,” noted Jake Nickell, founder and CEO of Threadless. “Both of our companies are rooted in creativity, and together we’re making art accessible to a wider audience.”

The Ello x Threadless online store will release a new limited-edition artist-designed Ello t-shirt bimonthly. An online timer will countdown to the next available design which will appear on the first and fifteenth day of each month. Once a design has been replaced, it will not be available again.

“Ello is about freedom − freedom from advertising, freedom to be who you want to be, and freedom to create. Working with brilliant artists like Chuck is a way we support Ello’s creative community,” said Paul Budnitz, co-founder and CEO of Ello.

“When Ello and Threadless approached me about curating their t-shirt collection, I couldn’t wait to begin our collaboration,” said Anderson. “This project stands out as it allows me to engage with new and established artists and be part of their creative journey.”ThreadlessLOGO

Threadless is a creative community that makes, supports, and buys art. Thousands of people worldwide submit their designs online. Then, the community picks their favorites, which get made into t-shirts, bags, wall art, and more. When you buy from Threadless, you directly support the artist who created the design.

LINKS

Ello Threadless Store

Threadless Page on Ello

Ello: A Public Benefit Corporation

 

NOOK Media Launches NOOK Press Print Service for Independent Authors

WRITERS. The NOOK Media subsidiary of Barnes & Noble has launched the NOOK Press print service. The fast, easy-to-use service allows you to print your own customized professional-quality hardcover or paperback books. The new service is designed to be easy enough for everyone from established self-published authors to first-time bookmakers. Authors and aspiring writers can use the new print service to create books for personalized gifting and keepsakes. Self-published authors can create promotional, review and personal resale copies.

NookPrintService

The service offers black and white or color printing, high-quality paper choices, and multiple trim sizes and cover treatments. After you upload properly formatted, print-ready PDFs of your pages and cover, your customized, high-quality print book will be delivered in about a week.

If you want professional support with design, illustration and editing, you can get help through NOOK Press Author Services.

“With the introduction of the NOOK Press print service, we’re providing authors, creators, crafters and more with a powerful new tool to bring their writing to print,” said Theresa Horner, General Manager of NOOK Press & Vice President of Content Acquisition at NOOK Media. “It is very exciting to have the NOOK Press platform supporting authors in multiple formats.”

“NOOK Press is proud to add print books to its portfolio of services. As the world of self-publishing grows, NOOK Press will continue to expand its easy-to-use content creation services in support of all authors, writers and creators,” said Doug Carlson, executive vice president of digital content and chief marketing officer at NOOK Media LLC. “The NOOK Press team has created another outstanding experience for authors to showcase their content.”

To begin making your book, visit the NOOK Press website, and click on “Get Started.” A free formatting guide is available to help you set up the print-ready PDFs.

You can also take advantage of the free writing, editing, collaborating and self-publishing tools on the NOOK Press self-publishing platform for e-books.

LINKS

NOOK Press

 

 

Sandra Canning Exhibits 3D Printed Photographic Lithopanes

Can fine-art photographers find ways to incorporate 3D printing in their work? Yes, according to Sandra Canning, an award-winning South Florida-based fine art photographer. On September 5, she exhibited four 3-D printed photographic lithopanes alongside three of her traditional 2D prints. The event was part of an artist’s night gathering at the LMNT fine-art collaboration and event space in Miami.

Onlooker admires 3D printed photographs (lithophanes) at art exhibit at the LMNT creative space in Miami, Florida. Photo by Sandra Canning, www.sandracanning.com

Onlooker admires 3D printed photographs (lithophanes) at art exhibit at the LMNT creative space in Miami, Florida. Photo by Sandra Canning, www.sandracanning.com

Lithopanes look like a bas relief to the naked eye, but when the lithopane is backlit, the picture is revealed. Lithopanes were made from translucent porcelain when the art form was popular in the 1800s. Canning’s exhibit at LMNT demonstrated how 3D printing can be used to convert fine-art photos in the 21st-century lithopanes.

Original 2D photography of "Tree in Key Biscanyne" by photographer Sandra Canning, www.sandracanning.com

Original 2D photography of “Tree in Key Biscanyne” by photographer Sandra Canning, www.sandracanning.com

Close-up of the backlit lithopane of "Tree in Key Biscayne" by photography Sandra Canning. Photo by Sandra Canning, www.sandracanning.com

Close-up of the backlit lithopane of “Tree in Key Biscayne” by photography Sandra Canning. Photo by Sandra Canning, www.sandracanning.com

Canning created the lithopanes in collaboration with Prototyping Solutions Inc., one of the largest resellers of Stratasys 3D Printers in North America. Serving businesses in Alabama, Arkansas, Georgia, Florida, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee, the staff at Prototyping Solutions helps people choose the right printer, material part, and solution for any 3D printing need.

Close-up of unlit 3D lithopane of photo "Tree in Key Biscayne" by Sandra Canning.

Close-up of unlit 3D lithopane of photo “Tree in Key Biscayne” by Sandra Canning.

The exhibit was entitled “Photography’s Past, Present, and Future as Expressed Through 3D Printing” and represented the inaugural get together of “The Art of 3D Printing” Meetup Group that Canning founded for Miami-area artists. Along with Canning’s 3D printed photography, the September 5th event featured a TED-style talk by engineer/3D-printing pioneer Werner Blumenthal, and “3D-printed selfies” produced by FORGE, a 3D-printing studio based in Jacksonville, Florida.

Canning started The Art of 3D Printing Meetup Group in her quest to learn more about 3D printing and encourage its use in the arts. She recognized that while 3D printing is revolutionizing every aspect of the creative arts, “Photographers have not had much involvement in this movement.” She came across 3D printed lithopanes in her quest to find applications for 3D printing for photographers.

“3D printing was one of those things that had been in my peripheral vision but I never felt any personal connection,” explains Canning. “In May or June of 2014, I was looking for something unique to do with my pictures.” When she started researching 3D printing, she was blown away by the impossible structures being printed in fashion, sculpture, jewelry, architecture, and even bioprinting: “I knew that I was looking at something that was going to change everyday life — not just the creative arts.”

She felt left out when she first tried to find applications of 3D printing for fine-art photographers. Then, she ran across some 3D-printed lithopanes of Yoda and cats, and says, “At that moment I got the bug to create fine-art quality lithopanes inspired by the ones from the 1800s.”

Canning didn’t believe the first 3D printed lithopanes she saw were gallery worthy, so she sought out different services, materials, and methods that would produce a fine-art result.

Prototyping Solutions, Inc in Birmingham, Alabama proved to be the perfect partner for this marriage of art and technology. The team of experts, including Vince Denino and Rixey Kelly, consulted with Canning to produce the parts well within the assigned budget and ahead of schedule.

The lithophanes of Canning’s photos were printed at 16 micron layer height in Vero White on a Stratasys Objet260 Connex 3D printer. Each part took around 30 to 45 minutes to build.

“This 3D printing project has been a great joy to be a part of because it was targeted to a different audience than we are used to,” said Rixey Kelly, Service Engineer at Prototyping Solutions. He said the widgets and gizmos they typically print are artistic enough in their design and function but don’t do much for the soul: “The lithophanes, much like widgets, are ideas that can be printed and then held in your hand. But these uniquely depict a place and moment in time.”

Canning collaborated with a local maker John McNulty (makerssquare.com) and his partner to create the backlit frames.

Art of 3D Printing Meetup Group

During the 3D Photo Art exhibit at LMNT, Canning said many visitors said they had never seen anything like it before. She says, “I think most people were surprised that you could 3D print a photo in this way.” They asked plenty of questions about the process, the smoothness of the surface, the cost, and the learning curve.

Canning founded the Meetup group as a way to learn and grow with other who are interested in The Art of 3D Printing. A second event she hosted demonstrated 3D scanning for creating 3D selfies and featured equipment supplied by 3D Systems.

So what’s next for this accomplished photographer who wants to explore the potential of 3D printing?

“Since my journey to learn 3D printing began, I have had a clear picture of the ultimate 3D printed photographic lithopane,” says Sandra. “I am still perfecting those for a future exhibit.” She also has some ideas for 3D printed scultpures and jewelry.

LINKS

Sandra Canning Photography

Meetup Group: Art of 3D Printing

 

Metaio Offers Augmented Reality Creator Plug-In for Adobe InDesign

DESIGNERS. If you are looking for ways to make printed displays, packages, or posters more interactive, try adding a layer of augmented reality (AR). Metaio’s new plug-in for Adobe InDesign makes it easy to do.

Metaio Augmented Reality Creator plug-in for Adobe InDesign

Metaio Augmented Reality Creator plug-in for Adobe InDesign

With the new plug-in you can build and deploy augmented-reality experiences without leaving InDesign. You can construct tracking markers, then augment your InDesign layouts with AR content.

Metaio is a world leader in augmented reality research and technology. The company develops software products for creating visually interactive experiences that bridge the physical and virtual worlds. Users view the layer of AR content through the camera on their smartphone or tablet. Companies such as IKEA, Lego, Macy’s, and Toyota are a few of the brands that have used Metaio AR technology to make their marketing communications more engaging.

“By providing easy-to-learn AR functionality right inside Adobe InDesign, we are giving millions of creative professionals the ability to create original Augmented Reality experiences,” said Michael Kuhn of Metaio. “It is extremely important to Metaio that when users enter the world of Augmented Reality compelling content is waiting there for them.”

With the plug-in, you can not only create tracking marker,s but also evaluate them for tracking stability. A 3-star rating system lets you know whether your page design is suitable for AR. Once the page is optimized, you can insert images or embed videos and live hyperlinks. The images, videos, and web content that have been added to the augmented-reality layer then become visible when viewed through a tablet or smartphone.

You can also launch your project directly into Metaio Creator, a powerful, dedicated AR authoring tool.

You can deploy your work for free through the Junaio AR browser (iOS and Android) or even as a standalone app.

In October, Metaio gave live demonstrations of the plug-in at the Adobe Max conference in Los Angeles and InsideAR Munich: The Augmented Reality Conference.

The Metaio AR Creator Plug-in is available through the Adobe Exchange Store.

LINKS

Metaio

Adobe Exchange Store

 

HP Unveils Technology for Immersive Computing and Faster 3D Printing

HP Multi Jet Fusion

HP Multi Jet Fusion

For months there has been speculation that HP would make a grand re-entrance into the world of 3D printing. And indeed, they have.

At a launch event in New York on October 29, HP unveiled its vision for the future of computing and commercial viability of 3D printing.

According to HP, their advancements have the potential to revolutionize production and offer small businesses a new way to produce goods and parts for customers.

HP’s new Blended Reality ecosystem combines the new Sprout by HP computing platform and HP’s disruptive Multi Jet Fusion technology for 3D printing.

  • Sprout by HP

    Sprout by HP

    Sprout by HP is a first-of-its-kind “Immersive Computing” platform that redefines the user experience by combining a computer with a scanner, depth sensor, hi-res camera, and projector in a multi-screen device. With Sprout by HP, designers and makers can take physical items and seamlessly merge them into a digital workspace.

  • HP Multi Jet Fusion is a revolutionary technology engineered to resolve critical gaps in the combination of speed, quality and cost, and deliver on the potential of 3D printing.

“We are on the cusp of a transformative era in computing and printing,” said Dion Weisler, executive vice president, Printing & Personal Systems (PPS), HP. “Our ability to deliver Blended Reality technologies will reduce the barriers between the digital and physical worlds, enabling us to express ourselves at the speed of thought – without filters, without limitations. This ecosystem opens up new market categories that can define the future, empowering people to create, interact and inspire like never before.”

HP Multi Jet Fusion Advances 3D Printing

Leveraging HP’s decades of leadership in the print market and advanced materials science, HP Multi Jet Fusion is designed to resolve fundamental limitations in today’s 3D print systems while delivering higher productivity and quality at a lower cost.

Stephen Nigro, Senior Vice President of HP’s Inkjet and Graphics Solutions Businesses, unveils the new HP Multi Jet Fusion at the Sprout by HP and HP Multi Jet Fusion Launch event on Wednesday, Oct. 29, 2014 in New York. (Photo by Evan Agostini/Invision for HP/AP Images)

Stephen Nigro, Senior Vice President of HP’s Inkjet and Graphics Solutions Businesses, unveils the new HP Multi Jet Fusion at the Sprout by HP and HP Multi Jet Fusion Launch event on Wednesday, Oct. 29, 2014 in New York. (Photo by Evan Agostini/Invision for HP/AP Images)

“As we examined the existing 3D print market, we saw a great deal of potential but also saw major gaps in the combination of speed, quality and cost,” said Stephen Nigro, senior vice president, Inkjet and Graphic Solutions, HP. “HP Multi Jet Fusion is designed to transform manufacturing across industries by delivering on the full potential of 3D printing with better quality, increased productivity, and break-through economics.”

Multi Jet Fusion is built on HP Thermal Inkjet technology and features a unique synchronous architecture that significantly improves the commercial viability of 3D printing and has the potential to change the way we think about manufacturing.

  • 10-Times Faster: The technology images entire surface areas instead of one point at a time. This makes it possible to achieve breakthrough functional build speeds that are at least 10 times faster than the fastest technology in market today.
  • New Levels of Quality, Strength and Durability: A proprietary multi-agent printing process utilizes HP Thermal Inkjet arrays to simultaneously apply multiple liquid agents and produce greater accuracy,resiliency and uniform part strength in all three axis directions.
  • Accuracy and Detail: The HP technology can deliver fully functional parts with more accuracy, finer details, and smoother surfaces than other 3D print processes. The HP Mult Jet Fusion method can be used to manipulate part and material properties, including form, texture, friction, strength, elasticity, electrical, thermal properties and more.
  • Breakthrough Economics: The HP technology unifies and integrates various steps of the 3D print process to reduce running time, cost, energy consumption and waste. This significantly improves the economics of 3D printing.

 Materials and Color Science

HP is committed to developing a platform that will become an industry standard. The company is focused on growing the highest potential commercial markets. While the HP 3D Print technology is available today, HP is working directly with customers under the HP Open Customer Engagement Program. Through this program, HP will continue to extend the capabilities of the HP 3D Print platform throughout development and will provide a certification process for partners to drive materials innovation. Wider distribution of the HP 3D Print system will begin in 2016.

By inviting open collaboration, HP and contributors will be able to achieve greater flexibility and versatility in 3D Print materials beyond the current use of thermoplastics, which will enable new solutions in segments such as additive manufacturing and will expand applications for engineering, architecture and consumer goods. HP will also bring its color science expertise and the full-color capabilities of traditional HP printing to the 3D world in future-generation 3D Print systems.

Sprout by HP Reimagines Computing

The first product available in HP’s Blended Reality ecosystem, Sprout by HP combines the power of an advanced desktop computer with an immersive, natural user interface to create a new computing experience.

Guests interact with innovative technology introduced at the Sprout by HP and HP Multi Jet Fusion Launch event. (Photo by Ivan Agostini/Invision for HP/AP Images)

Guests interact with innovative technology introduced at the Sprout by HP and HP Multi Jet Fusion Launch event. (Photo by Ivan Agostini/Invision for HP/AP Images)

“We live in a 3D world, but today we create in a 2D world on existing devices,” said Ron Coughlin, senior vice president, Consumer PC & Solutions, HP. “Sprout by HP is a big step forward in reimagining the boundaries of how we create and engage with technology to allow users to move seamlessly from thought to expression.”

Because a scanner, depth sensor, hi-resolution camera and projector are built into a single device, Spout by HP enables users to bring objects from the physical world into the digital workspace, where users in multiple locations can collaborate on and manipulate a single piece of digital content in real-time.

“People have always created with their hands,” added Coughlin. “Concurrently, technology has progressed from the first transistors, through calculators to today’s most sophisticated computing platforms. Until now, the physical and digital worlds have largely been separated and digital creation has remained in 2D. With Sprout by HP, we introduce the first immersive computing platform, seamlessly merging these two worlds together, enabling people to intuitively bring their creations, work, and projects to life in 3D.” Below are some of the features of Sprout by HP.

  • Dual-screen Experience: Designed for creative expression and human interaction, the workspace couples a vertical HD touchscreen with a 20-point capacitive touch mat.
  • The Sprout Illuminator: This projection system scans and captures real-world objects in 3D, allowing the user to immediately interact and create.
  • HP Workspace: The software platform built expressly for Sprout takes full advantage of the dual-screen experience to make working and creating seamless, intuitive and engaging.
  • True Remote Collaboration: The interface advances how users work, collaborate and share. Simultaneous visual and workspace connectivity, allowing concurrent creativity and content manipulation.
  • Advanced Platform: The next-generation computing platform features a powerful 4th generation Intel i7 Processor, 1TB of storage in an easy-to-use dual-screen interface, and a Windows 8.1 multi-touch experience.

Sprout Marketplace

The potential of Sprout by HP’s unique configuration is fully realized through the Sprout Marketplace, an application marketplace that contains a growing suite of applications that are optimized to take advantage of Immersive Computing platform to enhance how users work, play and engage with entertainment.

The Sprout Marketplace currently contains a suite of Windows-based applications designed uniquely for the dual-screen environment including the Martha Stewart CraftStudio, DreamWorks Animation Story Producer, Crayola’s Draw & Sing, GestureWorks Gameplay and first party experiences from HP including Create, Collaborate and Capture, enabling users to easily capture physical objects, manipulate them in a digital environment, and collaborate and share their creations in new ways.

New applications, including a range of creative applications for professionals, families, gamers and beyond, will continue to be added to the marketplace regularly. The Sprout Software Development Kit is available at www.sprout.hp.com/developer.

Sprout by HP is available for pre-order at hp.com today and will be available for purchase in select retail locations and at hp.com on November 9.

LINKS

Sprout by HP

HP

Video: Blended Reality

 

Study Estimates About 53 Million Americans Are Freelancing

 

CoverofFreelancingReport (2)More than one in three workers — 53 million Americans — are now freelancing, according to the most comprehensive survey of the U.S. independent workforce in nearly a decade.

The study, “Freelancing in America: A National Survey of the New Workforce,” was conducted by the independent research firm Edelman Berland and commissioned by Freelancers Union in partnership with Elance-oDesk.

“Freelancing is the new normal — and this survey shows that America’s new workforce is big, crucial, and here to stay,” said Sara Horowitz, Founder and Executive Director of Freelancers Union.

“The 53 million Americans who are freelancing already contribute more than $700 billion to our national economy and help U.S. businesses compete and find the skills that they need. This is just the start: The connected era we live in is liberating our workforce. The barriers to being a freelance professional — finding work, collaborating with clients and getting paid on time — are going away,” said Fabio Rosati, CEO of Elance-oDesk.

Key Findings

The economic impact of the 53 million Americans who are freelancing is significant. Collectively, they contribute more than $715 billion in freelance earnings to the national economy. And that impact is expected to grow in the coming years. Findings show that:

Freelancers are seeing more demand for their work. Twice as many freelancers have seen an increase in demand in the past year as have seen a decrease (32% increase, versus 15% decrease).

Technology is helping freelancers find work. Nearly seven in ten (69%) freelancers said technology had made it easier to find freelance work, and 42% said they have done freelance work via the Internet.

As demand increases, so does their reputation. Almost two out of three (65%) freelancers said freelancing as a career path is more respected today than it was three years ago.

The potential for earnings is helping to drive the growth of freelancing.  80% of non-freelancers surveyed said they would be willing to do additional work outside of their primary job if it was available and enabled them to make more money.

There is room for growth. Three times as many freelancers expect their hours to increase in the next year as expect their hours to decrease (38% expect to increase hours, versus 12% expect to decrease).

Millennials (workers under 35) are more likely to freelance. 38% of Millennials are freelancing, compared to 32% of those over 35. Millennials are also most optimistic about the future of the freelance job market, with 82% saying that the best days are ahead (compared to 74% of those over 35).

Five Freelancer Segments

The study identified five segments of freelancers, covering the diverse range of people who are freelancing today:

Independent Contractors (40% of the independent workforce / 21.1 million professionals). These “traditional” freelancers don’t have an employer and instead do freelance, temporary or supplemental work on a project-to-project basis.

Moonlighters (27% / 14.3 million). This professionals have a primary, traditional job but also moonlight doing freelance work. For example, a corporate-employed web developer may also do projects for non-profits in the evening.

Diversified Workers (18% / 9.3 million). This group includes people with multiple sources of income from a mix of traditional employers and freelance work. For example, someone who works at a dentist’s office 20 hours a week may generate the rest of his income driving for Uber and doing freelance writing.

Temporary Workers (10% / 5.5 million). These freelancers work for a single employer or client on a temporary job or contract project. For example, a business strategy consultant may be contracted to work for a startup client on project that lasts several months. .

Freelance Business Owners (5% / 2.8 million). These freelancers are small-business owners, with between one and five employees. The freelance business owner consider himself both a freelancer and a business owner. For example, a social marketing guru still identifies as a freelancer even after hiring a team of other social marketers to build a small agency. .

Mikki Morrissette of Minneapolis spent more than a decade in corporate publishing in New York City before switching over to become a freelance writer and communications specialist 15 years ago.

“I am so much happier in this new stage of my career,” Morrissette said. “As a single mom with two kids, and an itch for travel, I love the flexibility. I get to choose the projects I work on and mostly work with other eclectic entrepreneurs like me. I love being free to pursue my interests where they take me.”

About the “Freelancing in America” Study

For the study, more than 5,050 U.S. working adults over the age of 18 were surveyed online between July 19, 2014 – July 31, 2014. Of those, 1,720 were freelancers and 3,332 were non-freelancers. Results are weighted to ensure demographic representation in line with the United States Bureau of Labor Statistics 2013 Labor Force Statistics from the Current Population Survey. The study has an overall margin of error of ±1.38% at the 95% level of confidence.

About Freelancers Union

The Freelancers Union serves the needs of the growing sector of independent workers. More than one in three working Americans is an independent worker. They are lawyers, nannies, graphic designers, writers, artists, photographers, illustrators, marketing specialists, and more.

About Elance-oDesk

Elance-oDesk is one of the world’s largest online workplaces. More than 2.5 million businesses and 8 million freelancers tap into www.Elance.com and www.oDesk.com to work together via the Internet.

LINKS

Freelancing in America: A National Survey of the New Workforce

About Freelancers Union