PHOTOGRAPHERS. A free guide from PhotoShelter provides a quick, easy-to-read overview of “11 Secrets to a Great Photo Website.” They point that your website must quickly convince visitors that they have found exactly what they are looking for: If your website helps them do that, and clients are impressed with with your professionalism, “there’s a solid chance they will do business with you, come back again, and tell their friends to do the same.” Paying attention to a few commonly overlooked details could result in more jobs.
The experts at PhotoShelter recommend evaluating your website once a year, especially as your business grows and evolves. Does it continue to provide the tools, features, and flexibility you need to help grow your presence online and beyond?
The 20-page guide discusses 11 ways your website can be adjusted to attract more clients and photo buyers, encourage word-of-mouth referrals, and grow your business. It also previews PhotoShelter’s newest portfolio offerings, which can help your photos look their best, whether they are being viewed on a desktop, laptop, tablet, or smartphone.
“These days, people are viewing your website on all kinds of devices, and technology is allowing for sites to automatically scale to the appropriate size without the need for an app,” the guide explains. With responsive website design, images will literally resize to fit the screen they are viewed on. Responsive website designs offer SEO and social media advantages and eliminate the need to update content in multiple locations.
The guide includes 10 questions to ask when choosing a photo website provider and advice for photographers who fear image theft if they display large, full-bleed images on their sites.
The guide “11 Secrets to a Great Photo Website” is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes 25+ educational guides including topics such as social media, email marketing, and starting a photography business.