At their third annual Digital Couture Project, Epson will show fashion designers and fashion entrepreneurs some of the limitless design possibilities created by advanced digital imaging technology. In keeping with the theme “Textile Stories,” 13 design teams from North and Latin America will leverage Epson’s world-class textile printing solutions in a one-of-a-kind fashion presentation.
The Digital Couture Project is scheduled February 7, two days before the official start of Fashion Week in New York City.
“In the high-fashion business, nothing stands still. The designer’s vision is constantly advancing, ultimately creating and driving fashion trends that change how we look and feel,” said Keith Kratzberg, president and CEO, Epson America, Inc. “Our goal with the Digital Couture event is to spotlight the power and potential that digital printing technology plays in the apparel industry. From haute couture to sports team apparel, Epson technology gives designers and apparel manufacturers the digital platform necessary to launch the next great design.”
At the Digital Couture Project event, each designer or design team will tell a story through their collection via textiles created with Epson dye-sublimation and direct-to-fabric printing technology. These technologies enable high-quality, original prints on fabrics that will convey the signature style of each designer.
Design teams featured at the Digital Couture event include:
- Argentina – Vanesa Krongold
- Brazil – Daniel Barreira
- Canada – Sarah Stevenson
- Chile – Daniela Hoehmann
- Colombia – Ricardo Pava
- Costa Rica – Daniel Del Barco and Sonia Chang
- Dominican Republic – Carlos de Moya
- Ecuador – Miguel Moyano, Alex Polo and Maria Susana Rivadeneira Simball
- Mexico – Leonardo Mena
- Peru – Susan Wagner
- United States – Lindsay Degen
- United States – Sarah Richards
- United States – Kanbar College of Design Engineering and Commerce, Philadelphia University
“For the third year in a row, the Epson Digital Couture event showcases how digital textile printing helps designers expand their vision for creativity without limits,” said Agustin Chacon, Epson America’s vice president of international marketing. “The future of fashion and technology is in the process of being shaped. We are excited to be at the forefront of the industry – providing designers with printing solutions that offer a host of new and exciting opportunities.”
During the Technology Showcase portion of the Digital Couture Project, Epson’s global president, Minoru Usui, will outline Epson’s continued vision for the role that digital technology will play in fashion.
A panel of fashion and apparel industry experts will discuss market trends and the role of technology in fashion. The panel will be moderated by Anthony Cenname, vice president and publisher at WSJ Magazine.
The 2017 Digital Couture Project event will also serve as the official introduction of the Robustelli-Epson brand to the international fashion community. Based in Como, Italy, Robustelli has developed and manufactured the Monna Lisa series of digital textile printing equipment with technical support from Epson. Robustelli became part of the Epson Group in June, 2016.
Attendees at the Digital Couture Project event will see an array of textiles that have been printed on the Robustelli equipment.
Epson Digital Textile Printing Solutions
“New technologies from Epson are allowing designers to push the boundaries of color and quality while simultaneously giving creative teams incredible versatility and productivity,” said Kratzberg.
Epson’s dye-sublimation and direct-to-garment printing technologies give entrepreneurs and fashion brands the creative freedom to print on a variety of fabrics, including cotton and synthetic fibers.
The Epson SureColor® F-Series dye-sublimation printing technology gives designers an accessible means to bring their ideas and inspiration to life. The Epson UltraChrome® DS ink in these printers has an all new high density Black ink. The density of the black ink delivers printed designs with better tonal transitions, rich colors, and smooth gradations. The Wasatch SoftRIP workflow software included with the printer includes features for textile and fashion printing. The software enables designers to create and print original designs with greater flexibility and control.
The Epson SureColor F2000 Series direct-to-garment (DTG) ink jet printers can print high-quality images directly onto garments. The printers can handle fabrics ranging from 100 percent cotton to 50/50 fabric blends.
The SureColor F2000 offers fashion entrepreneurs a quality, affordable printing solution. The Epson SureColor F2000 Standard Edition is a high-speed CMYK-only model and the White Edition offers the added benefit of white ink for printing on dark or color fabrics.
Fashion designers and professionals interested in learning more about Epson’s digital printing technologies can visit www.proimaging.epson.com. For more information about Digital Couture, visit www.epson.com/nyfw.