Pace, a large, independently owned brand storytelling agency, has opened a 2,900 sq. ft. studio space for video, photography, editing, collaboration, and creative innovation. Adjacent to the agency’s office in Greensboro, North Carolina, the studio space is called “The Outskirts.”
The expansive, airy studio is an inspiring environment for all types of teams to collaborate and create compelling work for the national and global brands Pace serves. The studio includes:
–Ideation and innovation labs to explore virtual and augmented reality, 360-degree video, and multi-dimensional animation
–a client collaboration lounge and social bar
–Edit bays and stop-motion and retouching labs
–a 25-foot cyclorama (cyc) wall for photo and video shoots
With the new studio, Pace is prepared to meet the growing demand for new forms of digital media. In addition to custom photography services, Pace can support live-stream interviews and presentations, cinemagraphs and loop videos, broadcast-quality video finishing and editing, stop-motion videos, 360-degree video capture and editing, set design, newsroom editing and publishing, social content, and more.
“The Outskirts is a resource for any and all clients,” said Jason Whiting, president of Pace. “Pace can develop visual storytelling with amazing quality that delivers on a diverse set of creative needs, channels, and price points across digital, broadcast, social media, and events.”
Visual storytelling is becoming an increasingly important element of brand communications. According to a 2017 study published by Google, one in three adults between the ages of 18 and 54 view video from mobile devices and that number is growing. AdWeek reported that 47 percent of brands publish four branded videos each month.
According to Pace executives , the name The Outskirts is an “invitation for thinkers and dreamers to mine great ideas from the furthest reaches of their imagination.”
“Creative ideas are born and nurtured in space like this,” said Cinnamon Pritchard, VP Executive Creative Director.”The Outskirts is going to be a garden for great ideas —to shape them, grow them, and send them out into the world.”
The Pace creative agency develops integrated experiences for a diverse client base that includes some of the world’s most iconic brands. It has more than 370 employees and offices in: Dallas and San Antonio, Texas; Greensboro, North Carolina; New York City; and Bentonville, Arkansas.