Five Tips for Creating Infographics With Mass Appeal

InfographicsforDummiesIf you are involved in design or editorial projects related to content marketing or public relations, then you are well aware that infographics have quickly become a wildly popular form of communications. According to Google, searches for infographics have increased 800 percent in the last two years. Infographics give marketers a way to increase brand recognition, create buzz, and improve SEO.

Justin Beegel, CEO of Infographic World and the author of the new book “Infographics For Dummies,” offers five tips for creating an infographic that will go viral and global.

1. Identify Ideas That Have Legs

To create an infographic campaign that has mass appeal, be timely and innovative. If there is a hot topic in the news, capitalize on it. Take it to the next step or give it a new angle. Avoid ideas that are too niche and, if possible, walk a fine line between what is controversial and what is acceptable. That will help it go viral, as controversy sells.

2. Be Able to Mobilize Quickly

Another important component is the ability to mobilize your team quickly.  A few years ago I saw a map of the U.S. that listed stereotypes of the people from that state. The infographic was called “How Europeans View America.” We saw this as an opportunity, so our team quickly put together a map of Europe and called it “How Americans View Europe.” We went country by country and made our own stereotypes. The graphic spread like wildfire, and actually crashed our server for an hour from too much web traffic. We received some angry emails from people in Europe, but the graphic served its purpose, was all in good fun, and was a living example of viral content. Another example of a successful and timely campaigns featured a look into the life of Steve Jobs shortly following his death. We also did one on the business of running for president around the 2012 presidential elections.

 3. Use the Appropriate Tone

B2B marketers should consider their industry and use the tone appropriate for the audience. We have done campaigns across the spectrum from major hospitals such as Mount Sanai to entertainment properties such as ESPN. Topics have ranged from Breast Cancer Awareness Month to the Super Bowl. For a serious topic, you may not want silly cartoon-like characters, but for the light-hearted topics you can have a little more fun.

4. Sync-up Distribution Tactics

Once the infographic is completed, coordinate promotional efforts with all stakeholders. The graphic should go live on all parties’ websites and across all their social media platforms to give it the widest possible launching pad for exposure. My company has a promotional and PR division with extensive media contacts so we can maximize coverage by distributing the infographic to relevant media.

5. Consider Going Interactive

Adults are grown children and enjoy playing with things. By making your infographic interactive, readers can click on various parts of the infographic to get more information. For example, we recently did a great interactive infographic on crime in America. If you click on each state, you can see where that state ranks in various categories such as theft, violent crimes, murder, etc. By going interactive, you are likely to get more shares and backlinks, which will drive your business.

About Justin Beegel

Justin is the 28-year-old founder of Infographic World, a leading information graphics company based in New York City. The company, which launched in 2009, is projected to make $2 million in revenue in 2014. Infographic World’s clients include Google, Intel, ESPN, P&G, Discovery, McGraw Hill, Pepsi, Intuit, and McCann.

About “Infographics for Dummies”

“Infographics For Dummies” is a comprehensive guide to creating data visualization with viral appeal. The book walks you through the different types of infographics and explains why they’re so effective and when they’re appropriate. The guide also includes step-by-step instruction for creating eye-catching graphics with programs such as Adobe Illustrator and Photoshop.“Infographics For Dummies” is available nationwide in Barnes and Nobles, Amazon and in both a paperback and e-book formats. The MSRP is $29.99.


Infographics for Dummies

Infographics World

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Book Explains How to Make Cool Infographics

Cool InfographicsCoverDESIGNERS. One of the fastest-rising forms of content marketing is infographics. According to a report on 2014 Content Marketing Trends published by the Content Marketing Institute and Marketing Profs, the number of B2B using infographics jumped from 38% in 2012 to 51% in 2013.

In theory, an infographic enables a company to control how selected groups of facts are presented. When an infographic is presented in the form of an image file, the company doesn’t have to worry that statistics presented in text form in a press release will get misrepresented during editing. The trouble is: Not all infographics are equally effective or well-designed. Some infographics are visual mishmashes that might have benefitted from the storytelling expertise of an experienced editor.

To learn all of the nuances that make some infographics more effective than others, read Randy Krum’s new book: “Cool Infographics: Effective Communication with Data Visualization and Design.” The book was published by Wiley in October, 2013

In the book’s introduction, Krum defines an infographic as “a graphic design that combines data visualizations, illustrations, text, and images into a format that tells a complete story.

A data visualization is a visual representation of numerical values, such as a chart or graph. While charts and graphics make it possible to viewers to easily comprehend large amounts of data, a well-designed infographic is more than an artfully arranged collection of charts, graphs, or other types of data visualizations.

“Infographics have become more like articles or speeches,” observes Krum. Complete with introductions and calls to action, “Their purpose is to inform, entertain, and persuade audiences.”

In the book, Krum offers graphic designers, marketers, and business professionals practical tips for using infographics to present and promote data. In “Cool Infographics”, he:

  • Explains why infographics and data visualizations work.
  • Shares tools and techniques for creating great infographics
  • Discusses how to use social media and search-engine-optimization to promote infographics developed for online marketing purposes.
  • Demonstrates how to use an infographic resume to market your skills as a professional
  • Explores the many ways businesses use infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to customers.

“Cool Infographics: Effective Communication with Data Visualization and Design” is now available for purchase online and at retailers nationwide in both print and all e-book formats.

About the Author

Randy Krum is founder and president of InfoNewt, an infographic design and data-visualization company. He designs infographics for both online publications and internal communications, and consults on building infographic landing pages, social sharing links, infographic SEO, reaching key influencers, and tracking results. To see examples of effective infographics, visit Krum’s blog:


Cool Infographics: Effective Communication with Data Visualization and Design

Blog: Cool Infographics


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