San Francisco-based interior designer Maloos Anvarian specializes in “modern furniture with a history.” She likes taking styles of historical importance and bringing them into the 21st century. That might mean furniture that could be described as Contemporary Baroque, or an interior that conjures up the star- crossed feel of Country French kissed by Hollywood Regency.
Anvarian recently announced three products created with 21st-century printing technology and the types of specialized materials that you can see displayed at the annual expo of the Specialty Graphic Imaging Association (SGIA). DWM | Maloos offers:
- custom-designed vinyl skins for furniture
- stock (aka prêt-à-porter) wallpaper patterns
- “couture” varieties of wallcoverings
The furniture skins are made from a very pliable, yet durable printable vinyl. When applied to the intricate surfaces of a piece of furniture, the printed vinyl fundamentally alters the personality of the furniture — much like an iPhone skin personalizes a phone or printed graphics change the look of a a car or truck.
All skins are designed and produced in-house at DWM Maloos. They are being promoted as a way to make old furniture look new again.
The new wallpaper is available in two versions. The pre-designed (prêt-à-porter) option is available in more than 25 designs, all of which can be ordered in custom colors. According to Anvarian, the stock versions “are designed to be as bold and stylish as good clothes.”
For the personalized (couture) wallpaper, Anvarian first takes the client’s specifications and supplied photograph, sketch, patterns, or other graphic. She will then lay it out in a wallpaper design that takes into account the size and features of a specific wall or room.
Both options can be printed on panels or rolls in widths of 24 or 50 inches. The 50-inch width means fewer seams and a more efficient installation. Clients can choose to have the designs printed on pre-pasted paper as well as fabric, all of which are available in eco-friendly wallpaper options.
All wallpaper is printed in small batches, which allows for greater flexibility and consistent quality.