ART SAN DIEGO (ASD) has launched a Kickstarter campaign in hopes of raising $25,000 to commission 15+ art groups to create “Art Labs” in conjunction with the fair. Commissions will range from $500 to $2,000 per project.
Projects selected for the “Art Lab” designation will run during the ART SAN DIEGO event (September 6-9) in various locations in Balboa Park and throughout San Diego. They can be sited at indoor or outdoor public spaces, but must invite participation by the general public.
ASD organizers plan to release an RFP in late April, seeking proposals related to all disciplines, including visual art, performance art, multimedia art, fiber arts and online/virtual art.
For 2012, event organizers will be seeking proposals for projects that promote a Creative Clash. For example, they will be seeking Art Lab projects that:
- Engage art communities to work across disciplines and cultures exploring ways to activate cities and the urban environments through artistic interventions.
- Establish unique partnerships and result in unusual and unanticipated collaborations.
“We are looking for projects that break into the public realm in surprising ways, reaching people beyond traditional limitations of class, age, race and education,” explained Ann Berchtold, co-founder of ASD. “‘Art Labs will feature single and multi-artist exhibitions, performance, urban multimedia installations, cooperative gallery and institution events and exhibitions, and music performances at locations around town.”
“Art Labs” will be promoted as a key part of ART SAN DIEGO and ARTS MONTH. Artists who are confirmed by mid-July will be featured in the show catalog which achieved over 80,000 impressions (print and online readership) in 2010. “Art Labs” will also receive special promotion through our email distribution list of over 10,000 collectors, our social network channels, iPhone apps, and interactive map.
The 2011 ASD fair had 19 “Art Labs” sites from North Park to Tijuana to the Airport, with some locations hosting multiple projects. Approximately 250 artists, curators and volunteers were involved.
The Kickstarter campaign was launched to support 2012 Art Labs because “All of us at Art San Diego understand the importance of compensating artists for their work.” said Berchtold. “We feel very strongly about it and want to set the stage with a commitment that all future local non-commercial art involvement in the fair be fairly compensated – either through commerce at the fair or commissions.”
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