ARTISTS. If you want to see how effective an artist’s website can be in communicating with art lovers, visit the recently launched website of Alexander Gramm Studio, Inc. The website was designed to offer a high-quality online experience to art collectors, buyers, and fans of mixed-medium artwork.
The new site features a behind-the-scenes look at the artist’s process with “Never Give In,” a motion time-lapse video shot by photographer Bryan Fletchall over a seven-day period. The video, which runs under three minutes, shows Alexander Gramm using a multi-layer technique to create his large canvas mixed-medium work of the same title. You watch Gramm sealing in vintage pages, then applying the paint and various other elements that make up his tactile pieces.
“The idea of having a camera in the studio was a little unsettling at first,” Gramm acknowledges. “But in the end I wanted something that would let people connect to my artistic process.”
The site also features a gallery of Gramm’s work, with a built-in store through which you can purchase high-resolution prints or get quotes on artist-embellished fine art prints and original pieces. High definition video will accompany featured works. The website also includes full social media integration and a news and blog section.
“From the very beginning it was important to us to create an immersive user experience that connects the audience to the artwork and studio,” said Donna Baldwin, co-founder of Alexander Gramm Studio. “Our new website provides insightful content about the studio, Alexander’s unique process, and our ever-expanding collection of works.”
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