According to the firm Author Marketing Ideas, the myth of the publisher as marketer is declining, as a growing number of authors realize that marketing their books is part of their job. Whether they are working with traditional publishing houses or self-publishing, more authors are taking the initiative to market their own books.
The trend includes well known writers, such as Pulitzer Prize winning playwright and author David Mamet who decided to self-publish his new book. He told The New York Times earlier this year, “Publishing is like Hollywood — nobody ever does the marketing they promise.” So of his new book he says, “I am going to promote the hell out of it, even though I’ll probably make my own mistakes.”
Award winning children’s author Sherrill S. Cannon say that “Writing ‘The End’ is just the beginning for me as an author; once my book is written, I move into sales mode.” Cannon has written five successful children’s books and relies on social media to connect with fans and boost sales. “My publisher Strategic Book Publishing and Rights Agency and their sister company Author Marketing Ideas have helped me tremendously and given a huge boost through services such as video book trailers and press releases. But as an author my job is also to be proactive. I blog and guest blog as well as enter contests and submit my books for reviews.”
“Authors such as Sherrill Cannon are what we see more and more as the new normal,” says Ellen Green, Vice President of Author Marketing Ideas. In addition to offering traditional book-marketing services, AMI also hosts educational webinars for authors who want to market their books on their own. To educate and empower every author, AMI also has a “Free Tips” page on their website.
If statistics about the rise of self-publishing are accurate, there’s a whole lot of book-marketing going on. According to the book data company Bowker, the number of self-published titles increased 59 percent last year, topping 391,000 books, The authors of each of these books is engaged in some form of self-marketing.