Publishing entrepreneurs Taj Forer and Michael Itkoff, founders of the art photography publishing brand Daylight Books, have launched a subcompact digital publishing platform, Daylight.
Together with serial tech entrepreneurs Lee Buck and Peter Bourne, the founders of Daylight aim to bridge the gap between the world of fine art and a rapidly growing mainstream audience of art enthusiasts. Their goal for the platform is to make it easy to discover, be inspired by, and share the most compelling contemporary art of our time.
The founders describe Daylight as “the intersection between subcompact digital publishing, the timeless tradition of art as human storytelling, and a new generation of digitally enabled consumers.” They Daylight users to experience a truly immersive platform for art exploration and discovery.
Regular editions feature high quality contemporary artwork accompanied by interviews or short essays. Daylight’s minimalist user-interface design and full-screen images allow users to pause in an elegant digital environment that can be compared to that of the world’s top museums and gallery spaces.
Daylight’s first series of curated editions highlight many of the rising stars of art and photography including 2013 Guggenheim Fellow and preeminent American photographer, Alec Soth.
Soth’s exclusive edition (Orlando) appears alongside editions from Cristina de Middel (The Afronauts), Jess Dugan (Every Breath We Drew), Roger Ballen (Lines, Markings and Drawings), Jacqueline Hassink (Arab Domains) and the “Polaroid Kidd” himself, Mike Brodie (A Period of Juvenile Prosperity).
“Daylight is bringing fresh, powerful content with high relevance to a whole new audience. The art has context and meaning, and the presentation in the app and online are beautiful. They’ve got true art credibility and a social community approach that make for an enormous growth combination” said Rob Solomon, Venture Partner at Accel Partners and former President & COO at Groupon.
“We believe the timeless tradition of art as storytelling is vital to the human experience,” said Taj Forer. “For years, my co-founder Michael Itkoff and I have sought to deepen Daylight Books readers’ connection to the world through innovative presentation of curated art and photography. However, print media’s limitations are mounting while digital audiences are growing. That said, most digital content is consumed like potato chips. With Daylight, we are providing digital audiences with the inspiring, compelling art content that they are hungry for. We strive to give audiences reason to take pause with the art, artists and moreover, join the conversation.”
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