KelbyOne Helps Creatives Expand Photography, Design, and Photoshop Skills

Kelby Training and the National Association of Photoshop Professionals (NAPP) have joined forces to create a singular hub for creative people to find high-quality online education in photography, Photoshop and Lightroom. The name of the new website is KelbyOne.

“For years Kelby Training members and NAPP members have wanted access to the benefits and courses offered by both organizations,” said Scott Kelby, President of the National Association of Photoshop Professionals (NAPP) and CEO of Kelby Media Group. “The message was clear — members of both communities wanted to have it all. Now all members of both organizations will have access to the best of both worlds with some exciting new added benefits under the new KelbyOne.”

KelbyOne now offers members access to more than 10,000 online training videos in photography, Photoshop and Lightroom. The clear and concise videos are taught by a team of the finest and highly respected instructors in the industry.

KelbyOne ScreenShot

Whether you are a beginner or experienced pro, you can broaden your skills and learn at your own pace.  A free app lets you access the training through your iPhone or iPad.

Courses cover different types of photography (concert, fashion, food, landscapes, portraits, sports, travel, wedding, and wildlife) and software such as Dreamweaver, Illustrator, InDesign, Lightroom, and Aperture. Business topics include WordPress basics for photographers, legal paperwork for photographers, Flickr use, and online image protection. Design-related courses included Photoshop Basics for Designers.

All Kelby Training and NAPP members have been grandfathered in to KelbyOne memberships at the exact same retail value of their previous memberships.

The price for brand-new KelbyOne members will be $25/month or $249/year.




Photoshop World Attendees Get One-Year Membership to Adobe Creative Cloud

PSWorldCoverPHOTOGRAPHERS. DESIGNERS. Have you ever attended a Photoshop workshop in which attendees were using various versions of the software? It slows down the pace of instruction and the relevance of the question-and-answer session. That’s why a new offer initiated by Scott Kelby of the National Association of Photoshop Professionals is a stroke of genius.

Kelby Media Group and NAPP have announced that Adobe will provide a free one-year Adobe® Creative CloudTM membership to all registered attendees of the 2013 Photoshop World Conference and Expo from September 4-6 in Las Vegas.

Photoshop World, which is produced by NAPP, attracts creative people from all backgrounds and skills levels. Teachers, students, amateurs, and pros convene at Photoshop World for classes on Photoshop, Lightroom,  photography techniques, lighting, graphic design, and building a creative-services business.

With Creative Cloud memberships, all Photoshop World attendees will have access to the latest versions of Adobe Photoshop, Illustrator, Premiere Pro, Lightroom, Acrobat, and more. Plus, attendees will get new features and upgrades as soon as they are available. Creative Cloud memberships also offer file sharing services and access to publishing apps and websites. Creative Cloud members can publish a customized portfolio on their own URL and plug into the Behance creative community.

The one-year Creative Cloud membership is valued at $600. Until August 2, a full conference registration for Photoshop World is $598 for non-members of NAPP and $499 for NAPP members. Photoshop World alumni get a $50 discount, and non-members get a one-year NAPP membership which includes 10 issues of Photoshop User magazine and access to online classes and tutorials.


Adobe Creative Cloud


A Preview of Three Big Photography Conferences

At photography conferences and trade shows, you will find learning and networking experiences that are difficult to replicate through books, videos, or webinars. Attending a national photography conference can be a fantastic way to get a summary of current thinking, meet the brightest stars in the business, see demonstrations of the latest technology, and get hints about what’s next.

With the soaring popularity of photography (and the fact that so many creative pros must add photography to their repertoire of skills), many photography conferences welcome newcomers. Whether you want to make photography your full-time career or just want to learn how to shoot and process better photos, most photography conferences offer classes that can help.

Here’s a quick overview of three upcoming conferences and how they differ.

Photoshop World Conference and Expo
September 4-6, 2013
Mandalay Bay Resort and Casino
Las Vegas, Nevada
(Early registration discount ends August 2)

PSWorldCoverThis Adobe-sponsored event is being promoted for “creative people from all walks of life—from beginners to seasoned pros, from teachers to students, and from amateurs to wizards.” In more than 100 different training sessions, Photoshop, photography, creative business, and design experts will share techniques in seven different areas: Photoshop Skills, Photoshop for Photographers, Lightroom, Photography Techniques, Graphic Design, Lighting, and Business.

The in-depth, pre-conference sessions include workshops such as Photoshop for Beginners, Lightroom 5 Crash Course, and Light It: Starting from Scratch. You can also experience learning events such as an On Location Wedding Photography Shoot, a Photo Safari in Las Vegas, and Top Gun Flight Training for aerial photography.

The lighting and photography technique tracks can help you shoot more visually interesting images from the start. You can learn how to:

  • Create texture, dimension, and mood with light
  • How to light anyone, whether in the studio or on location
  • Take your technique to the next level and become a better photographer
  • Style breathtaking images without spending a lot of money

Business workshops cover topics such as social media, pricing, negotiating, selling, contracts, licensing, and releases as well as the business side of wedding photography, and how to make it in editorial photography or sports photography.

The Photoshop Skills track covers topics such as video editing with Creative Cloud, digital illustration workflow, and smart creative technology.  The Graphic Design track includes workshops on creating motion graphics, using InDesign, illustration in Photoshop, and the fundamentals of character design for animation.

The Photoshop World Expo features live photo shoots, product demonstrations, and bonus classes.

Photoshop World Conference and Expo is organized by the National Association of Photoshop Professionals (NAPP). When you register for the Conference as a non-member, you will get a one-year membership to NAPP, which includes ten issues of Photoshop User magazine, and access to online classes and tutorials, discounts, and Photoshop and Lightroom help desks.


Photoshop World

National Association of Photoshop Professionals

PDN PhotoPlus International Conference  +  Expo
Conference: October 23-26, 2013
Expo: October 24-26, 2013
Javits Convention Center
New York, NY
(Discounted online registration ends October 22)

PhotoPlusExpoLogoAttended by more than 23,000 professional photographers and enthusiasts, this is the largest photography and imaging show in North America. Celebrating its 30th year, PhotoPlus will bring the latest technologies, applications, and business strategies to the forefront while taking a nostalgic look at the world of photography. The show’s theme is “Honoring the Past, Envisioning the Future.”  

The 90+ conference seminars are organized into eight tracks: Mastering Light; Shooting Memorable Moments; Creating for Clients; Social Media and Marketing; Better Business; Tips and Trends; In Motion; Post Production; Step by Step; and WPPI U.

WPPI U is a full-day series of seminars on October 23 produced by Wedding and Portrait Photographers International. Topics include posing, venue lighting, and creative composition tips for wedding photography, secrets to success in boudoir photography, and a start-to-finish overview of a portrait shoot.

Panel discussions at PhotoPlus Expo will explore the state of editorial photography, safe social media practices, strategies for entering photography competitions, presenting your work to multiple markets, and how motion is changing the future of still photography.

Other sessions will cover fine-art digital printing and publishing, earning a living in a world in which everyone has a camera, evolving your craft from stills to motion, succeeding in stock photography, and today’s changing market for photographs.

At the Expo, you will be able to meet representatives of nearly 300 manufacturers and service providers and touch, test, and compare an extensive assortment of photographic hardware, software, and services. Admission to the Expo is $70 on-site, but is free if you register online by October 22.

The official portfolio review program enables commercial and fine-art photographers to get feedback and critiques from top professionals along with the possibility of new assignments and relationships.

A variety of registration options are available. Register in advance for single sessions, one-day conference passes, or the full conference, which includes the PhotoPlus 30th anniversary bash and a new product preview and networking event. Student discounts and VIP Expo passes are also available.

PhotoPlus International Conference + Expo is brought to you by Photo District News (PDN), the award-winning monthly magazine for professional photographers. Photo District News and PhotoPlus International Conference + Expo are part of the Nielsen Photo Group.


PDN PhotoPlus International Conference + Expo

Portfolio Review Sessions at PDN PhotoPlus Conference

Imaging USA
Professional Photographers of America
January 12-14, 2014
Phoenix Convention Center
Phoenix, Arizona
(Registration discounts end December 4)

ImagingUSALogoWith more than 25,000 members in 54 countries, Professional Photographers of America (PPA) describes itself as the largest international non-profit association created by professional photographers for professional photographers.

PPA recently opened registration for Imaging USA 2014 and expects to attract more than 10,000 industry professionals for three days of photography education and inspiration.

The Imaging Expo trade show will feature more than 600 booths, several all-inclusive parties and more than 100 speeches, presentations and hands-on demonstrations by photographers and well-known industry experts. The educational classes can help you improve your photography business skills, range of photographic services, and expert use of technologies. Imaging USA also features mentoring opportunities, portfolio reviews, and an exhibition of award-winning photography.

Imaging USA is the longest running international photographic convention, expo and image exhibition in the world. Nearly as old as photography itself, the event dates back to 1880 when it began as the annual convention and trade show for Professional Photographers of America (PPA). It continues to grow and evolve along with industry trends and technology.

PPA is offering a free full-registration to Imaging USA as a perk for new members. Professional Active PPA memberships are available for $27.92 a month. Current members and everyone else can register for the full conference and expo, the expo only, the full conference and pre-conference courses, the International Photographic Competition, or off-site classes throughout the surrounding areas.


Imaging USA

Professional Photographers of America


Feed Your Passion for Photography at The Big Photo Show

The Big Photo Show is a series of photography events designed for the millions of U.S. consumers who want to learn how to take better photos. The events are being organized by PMA, The Worldwide Community of Imaging Associations.

thebigphotoshow_250x138The inaugural Big Photo Show event will be held from 10 am to 6 pm on Saturday May 4 and Sunday, May 5, 2013 at the Los Angeles Convention Center in Los Angeles, California. Here you will be able to see, touch, and explore the latest products rather than simply reading about them.  Bring your camera to the show, ask the pros questions, and learn about some cool new options for creatively displaying your images.

Live Model Shoots Hosted by Photography Magazines

“The Big Photo Show will offer three zones, each with different types of learning opportunities,” said PMA Executive Director Jim Esp.

  • The Education Zone offers theater-style seating for listening to expert speakers.
  • The Shooting Zone enables attendees to join pro photographers in shooting live models.
  • The Hands On Zone provides small-group settings for more in-depth, personalized training.

Professional photographers, framers, and experts from leading photography magazines will offer an array of educational opportunities.

For example, a live model shoot will be held several times each day in the booth of Bonnier Corp., which publishes American Photo and Popular Photography magazines. Participants can shoot side-by-side with top pro photographers and get their advice on lighting, posing, settings, and more. Each model will sign a model release, giving The Big Photo Show attendees permission to use the images for self-promotion in print and online.

Professional photographer and TV personality Erin Manning will discuss lighting techniques for both natural light and studio lighting. Manning hosts DIY Network’s award-winning TV series “The Whole Picture” and created the popular “Digital Photography 101” video series. She is also the author of two books: “Portrait and Candid Photography” and “Make Money with Your Digital Photography.”

Professional photographer and bestselling author Lee Varis  will teach the latest techniques for creating beautiful portraits and explain how to make the most of your images with Photoshop. A commercial and fine art photographer for over 30 years, Varis has had his work published in National Geographic, Newsweek and Fortune magazines. He is the author of “Skin: The Complete Guide to Digitally Lighting, Photographing and Retouching Faces” and “Bodies and Mastering Exposure and the Zone System for Digital Photographers.”

Photography instructor Mark Comon will share five easy tips to improve your photography and provide tips on wildlife and safari photography and sports photography. Comon has been teaching photography for more than 25 years and has led student groups on photographic tours through Europe, Africa and the American Southwest. His photography has been featured in many publications, including Outdoor Photographer, PC Photo and Photographic magazine.

Photographer David Bever will talk about the business of professional photography. Bever owns L.A. Photo in Redondo Beach, California which specializes in event and fashion/product photography. He has photographed band members from such legendary groups as Pink Floyd, Elton John, and Guns & Roses.

Inspiring Hobbyists and Creative Pros

PMA (which originated as the Photo Marketing Association) has a long history of helping photography-related businesses adapt to ongoing changes in imaging technologies. Under the leadership of Executive Director Jim Esp, they have recently redefined their mission to “promote the growth of the imaging industry.”

It seems to me the imaging industry already seems poised to explode. As all forms of interpersonal and business communications become more visual, millions of people want to learn more about photography and videography.

Sure, many “photo enthusiasts” are purely hobbyists (such as the hordes of retiring Boomers who want to document their travels and visually tell their life stories).

But knowing how to shoot good photos and videos is becoming a valuable, marketable skill for anyone striving to build a career in journalism, web publishing, graphic design, content marketing, or public relations.

As creative pros use “personal branding” to attract new career opportunities, many of us want to be able to take our own good-quality photos and videos for blogs, presentations, websites, and social media pages.

According to PMA, The Big Photo Show is designed to deepen and enhance the photo enthusiast’s relationship with the entire photography experience – from image capture to image output.

“The Big Photo Show is going to be fun, educational, and inspirational,” said Mark Comon. “Attendees will come home with fantastic pictures, and with a great deal of knowledge they can use in their passion and craft. Anyone interested in photography should be lining up to attend.”


The Big Photo Show



Creative Pros Can Learn Skills or Teach Courses on Skillshare

Do you need to expand your photography, design, writing, illustration, or entrepreneurship skills? Or: Can you teach any photography, design, or technology skills that might make life easier or more creatively fulfilling for others? Either way, you might benefit from Skillshare.

SkillshareLogoLaunched in 2011, Skillshare is a global learning community that offers a low-cost way to learn real-world skills from anyone, anywhere. All classes are focused on skills that you can use immediately, either in your career or on personal projects.


If you have knowledge to share, you can promote your own local, in-person classes on Skillshare. You can set your own fee for the classes your list on Skillshare, keeping in mind that most Skillshare classes cost around $20 per ticket. Skillshare’s goal is to keep the classes affordable and accessible to as many people as possible.

If you can teach a course in photography, film, design, illustration, fashion, or technology, you can apply to teach an online class. The classes can’t be promotional and must involve the completion of a hands-on project that enables students to show what they have learned.

The online classes are still in beta, so only a limited number of applications are being accepted. But the Skillshare approach looks promising.

In November, 2012, Mattan Griffel became the first Skillshare teacher to earn $25,000 in ticket sales for one online course. He teaches students how to code, using Ruby on Rails, one of the hottest programming frameworks for building websites. By the end of the five-week course, each student must use Ruby on Rails to build a basic web app.


When looking to refresh or expand your own skills, you can find new classes listed on Skillshare every day. Business topics include everything from entrepreneurship, website design, public speaking, and digital-marketing to graphic design fundamentals, visual storytelling, coding, and app store optimization. For a relief from the daily grind, enroll in a Skillshare course on cooking, gardening, or wine tasting.

More Details

Skillshare is based in New York City, but Skillshare classes can happen anywhere. Local classes enable students to meet their teachers live and in person. Online classes happen on and attract students from anywhere in the world.

The online teachers provide guidance, resources, and interactive lectures and office hours. Students can work together, share questions and ideas, and exchange feedback throughout the duration of the class.


Skillshare Classes

Becoming a Skillshares Teacher

YouTube: Learn Differently with Skillshare


Huffington Post: Avi Flombaum, Skillshare Teacher, Earns $100K a Year, Quits Day Job

Three Books That Can Help You Be a Better Photographer

Even if you don’t aspire to “go pro,” imagine the benefits of knowing how to take better photographs. You would be less reliant on stock images for your blogs, presentations, and e-books. You could decorate your home (or homepage) with conversation-worthy images that let others see what catches your eye. And you could be a more visually expressive documentarian of your family’s life.

If you agree that reading books by photographers can be a great way to learn, here are three titles from Amphoto Books that you might want to check out.

  • Bryan Petersen’s Understanding Composition Field Guide: How to See and Photograph Images with Impact by Bryan Peterson
  • Extraordinary Everyday Photography: Awaken Your Vision to Create Stunning Images Wherever You Are by Brenda Tharp and Jed Manwaring
  • Beyond Snapshots: How to Take That Fancy DSLR Camera Off “Auto” and Photography Your  Life Like a Pro by Rachel Device and Peta Mazey

Each of these books can help you “see” more like a pro photographer. You’ll learn how to find great images everywhere you go, and capture shots that require minimal editing time. Each book is filled with gorgeous, full-color images and detailed explanations of what the photographer was thinking as they set up the shot.

Bryan Peterson’s Understanding Composition Field Guide

Bryan Peterson is a professional photographer, founder of the online Picture Perfect School of Photography (, and best-selling author. Sales of his nine previous books have surpassed 700,000 copies. His book “Understanding Exposure” is Amphoto’s Number 1 best-selling title of all time,

In this 287-page, field-guide-sized manual Peterson explains that the one thing that your camera can’t control is composition. He contends that it’s not the content that makes an image compelling, but how that content is arranged in the frame.

Bryan also explains and illustrates “Whether you are shooting garbage, Half-Dome in Yosemite, a fashion model, or a stricken family, a compelling image awaits you if you understand the ‘rules’ and nuances that every successful arrangement relies on,” says Bryan.

To “get it right in the camera,” he recommends taking a careful and methodical approach to seeing “layers” from the background to the foreground and making choices about lenses, point of view, time of day, the use of props, and the removal of distracting objects.

The book’s 14 chapters include:

  • Learning to See: Mining the Mundane
  • The Role of Aperture and Shutter Speed
  • Filling the Frame: Two Steps from a Compelling Composition
  • Choosing Your Background
  • Using the Empty Canvas
  • Adding Interest in the Foreground
  • Creating Contrast
  • The Golden Section, the Rule of Thirds, and the Rule of Visual Weight
  • Horizontal versus Vertical
  • Framing with a Frame
  • Sweating the Small Stuff
  • Mining Images to Find the Mother Lode
  • Capturing the Decisive Moment
  • When to Break the Rules

“In my mind, the measure of a photograph’s success is its ability to evoke an emotional response: to cause us to feel joy, discomfort, elation, disgust, sadness,” writes Peterson. “To that end, I encourage you to use all your skills and talents, including the courage to be creative.”

Bryan Peterson’s Understanding Composition Field Guide: How to See and Photograph Images with Impact

Bryan Peterson

Extraordinary Everyday Photography

Brenda Tharp is an award-winning photographer, writer, and teacher specializing in travel, nature, and outdoor photography. For this inspiring book, she teams up with Jed Marwaring, a professional photographer whose images have appeared in Outdoor Photographer, Outside, and Sunset magazines.

Through numerous examples, they illustrate that that you don’t need to travel to exotic locales to capture interesting photographs. As they put it: “Wonderful images are hiding almost everywhere; you just need to know how to find them.”

“Extraordinary Everyday Photography” will help you search beyond the surface to find the unexpected wherever you are, be it a downtown street, a local park, or your own front lawn.

Showing images taken with DSLRs, compact digital cameras, and  iPhones, the authors make the point that creating great image is less about the gear you use and more about your eye and creative vision. They explain how to use composition, available light, color, and point of view to create stunning photographs in any environment.  The book’s 10 chapters include:

  • Finding Fresh Vision
  • The Moment of Perception
  • Discovering Pictures Where You Live
  • Expanding the Creative Process
  • Capturing Everyday Moments
  • Finding Your Point of View
  • Creating Strong Compositions
  • Exploring the Light Around You
  • Photographing at Dusk and Dawn
  • Photographing the Night Around You

“Photography isn’t just about figure the mechanics of setting aperture and shutter speed, and pressing the shutter release,” Twarp emphasizes. “It’s also about figuring out what you’re trying to express with your picture and when to press the shutter button. To do this, we must have a creative vision that comes from seeing with an open heart and mind.”

Extraordinary Everyday Photography: Awaken Your Vision to Create Stunning Images Wherever You Are

Brenda Tharp

Jed Manwaring

Beyond Snapshots

Using the friendly and welcoming writing style they developed as bloggers, self-taught professional photographers Rachel Devine and Peta Mazey show you how to use a DSLR to photograph the story of your life, from falling in love and raising a family to celebratory gatherings and everyday moments. You’ll learn:

  • Common beginner mistakes and how to avoid them
  • How to take portraits of your children, friends, groups, pets—even yourself
  • How to capture light to make your photos more dramatic
  • How to make colors pop, eyes sparkle, and skin tones more realistic
  • How to capture the uniqueness and wonder of your family, friends, and world

Part 1 of the book explains how to go beyond the “auto” setting on your camera  while Part 2 emphasizes that “Life is a Photo Op.” The chapters in Part 2 have titles such as:

  • What Love Looks Like
  • Milestones and Firsts
  • Documenting Family Life
  • Sharing Yourself
  • Life Is in the Details
  • Seeing the World (or Just Your Hometown)
  • Seasons of Change
  • All Together Now

In the book’s introduction, the authors note that “We’ve read numerous photography books that are technically overwhelming, or as dry and dull as the camera manuals themselves. We’ve tried to make sure this book is neither.”

“Photography is an art and a science, but it’s also a way of life,” they write. “Taking photographs nurtures your ability to see detail and appreciate beauty in both obvious and unlikely places.” They also point out that “Photography is storytelling, and everyone has a story worth telling.”

Beyond Snapshots: How to Take That Fancy DSLR Camera Off “Auto” and Photograph Your Life like a Pro

Peta Mazey

Rachel Devine

About Amphoto Books


Update Your Photography Skills at PhotoPlus Conference

PDN’s annual PhotoPlus Conference and Expo in New York attracts more than 20,000 photography pros, serious hobbyists, educators, and students. Its diverse programming can also help professional writers, artists, and designers expand their imaging skills or enthusiasts of all ages who want to earn some supplemental income from photography.

Read the workshop descriptions for the 2012 PhotoPlus Conference (October 24-27) and you will find sessions that can help you diversify your existing photography business or expand your capabilities in visual communications. The 90+ sessions include:

  • 9 sessions on video and multimedia production
  • 9 sessions on working with different types of clients
  • 9 sessions on post-production techniques
  • 9 hands-on sessions (3 each for beginners, intermediates, and advanced photographers)
  • 8 sessions related to better business practices for photographers
  • 8 sessions on mastering light
  • 8 sessions on shooting memorable moments

The program will also cover tips and trends in photography, social media and marketing, and advice for photography educators. Here are a few sessions that caught my eye.

New Markets in Photography

Five photographers who contributed to the new book “TheASMP Guide to New Markets in Photography” will discuss ways to make a living as a photographer today. After explaining why working as an independent assignment photographer in our new Internet-based economy is entirely different than it once was, they will address hard questions about finding clients, understanding copyright, and utilizing new platforms to brand and sell your work. There will be plenty of time for Q&A, so any topic can be addressed. As an incentive to early arrivals, ASMP will give away copies of TheASMP Guide to New Markets in Photographyto the first 50 attendees to line up outside the seminar room. Moderator: Judy Herrmann. Panelists: Blake Discher, Peter Krogh, and Richard Kelly.

Snowflakes to GigaScapes: Maximizing the Creative Power of Today’s DSLRs

George Lepp will explain why the versatility of today’s DSLR has literally revolutionized outdoor photography. Whether you photograph sports, wildlife, close-up or landscape imagery, you will see why the old challenges of unpredictable lighting and moving subjects can be easily overcome. Computerized accessories and innovative software programs enable virtually unlimited depth of field, expanded tonal range, ultra-high resolution composite landscape panoramas, high-magnification, time-lapse, and HD video capture, all with a single DSLR.

To Be Published or Self Publish?

Mary Virginia Swanson will explain some of the new publishing possibilities emerging from the print-on-demand revolution and why it has never been easier or more affordable to produce and market a book of your photographs. She will talk about the pros and cons of both traditional and self-publishing so you can choose which scenario would be best for you.

Landing and Executing the Hottest Video Jobs

Advertising clients now offer photographers valuable opportunities to shoot video in addition to still photo production. But how do you develop a reel and promote yourself to get video work? And how do you deliver video productions that meet client expectations? A panel of image makers will answer these questions to help you see how to break into commercial video production. Moderator: David Walker. Panelists: Josh Victor Rothstein, Mark Peterson, Michael Lavine, Michael Clinard.

How to Get Work from Ad Agencies

During this panel discussion, an agent, art buyer, creative director, and photographer will discuss what is needed to make it as an advertising photographer. Gain insight into what it takes to get their attention, how they choose the photographers they work with, and how to build lasting beneficial relationships with them. Hear their honest and frank perspectives on how to succeed in this rapidly shifting and increasingly impersonal business. Moderator:Debra Weiss. Panelists: Candace Gelman, Doug Menuez, and Kevin Jordan

A New World Workflow for Digital Storytelling

To help DSLR shooters move into video, Tyler Stableford will share his streamlined post-production workflow. Using Adobe Lightroom 4 and Creative Suite 6, he reveals how to efficiently organize, edit and process multimedia files for discerning clients.

Anatomy of a Multimedia Project

Using recent experiences with well-known clients, Corey Rich will talk about the conceptual and practical aspects of shooting commercial multimedia projects that combine video, stills and audio. He will cover the entire process from estimating to shooting to post-production, detailing all that goes into developing and delivering a final video edit and a corresponding set of still photographs for a commercial or advertising client. He will talk about media management, archiving strategies, post production and preparation of final deliverables.

Crowdfunding Your Photography Projects

In a time when media outlets are struggling and traditional funding sources are drying up, crowdfunding is a new tool that creates great opportunities for photographers and entrepreneurs alike. The panel discussion will reveal the power of crowdfunding and share the secrets of this new fundraising tool. Panel members will explain how to create a powerful pitch video to grasp the attention of backers and how to best spread the word via social networking sites and blogs. They will point out some challenges and potential pitfalls, and explain how to keep your backers engaged after fundraising is completed. Moderator: Gerd Ludwig. Panelists: Aaron Huey, David Chancellor, Justin Jensen, and Karim Ben Khelifa.

Hands-On Sessions

PhotoPlusExpo will also offer nine hands-on sessions on professional video editing, glamour and fashion retouching, digital black-and-white photo processing with Photoshop CS6 and Nik Silver Efex, and low-budget digital video for photographers.

Conference Registration

Photo Plus Expo Conference passes may be purchased in advance in a variety of options; Conference À la Carte (priced individually), One Day Conference ($185 online/$220 onsite) or Full Conference, October 25-27 ($475 online/$510 onsite). All conference passes include a three-day Expo pass and admission to the Test Drive Rally on Wednesday evening. The rally provides a sneak preview of products and technologies that will be shown by PhotoPlus exhibitors.


2012 PhotoPlus Expo and Conference

2012 PhotoPlus Expo and Conference: Seminar Schedule

ASMP Guide to New Markets in Photography