First Annual Self-Publishing Conference to Be Held at Writer’s Digest Conference East

WritersDigestConferenceOne way to learn what’s new in writing and publishing is to attend the Writer’s Digest Conference East 2013 at the Sheraton New York Hotel, from Friday, April 5 to Sunday, April 7.  Before the main conference opens at 4 pm on Friday, April 5, you can attend the first annual Self-Publishing Conference or a three-hour boot camp on writing 21st century fiction, writing a novel, or public speaking for writers.

Writer’s Digest Conference

Whether you want to learn more about the craft of writing or are seeking an agent or broader readership for your work, sessions at The Writer’s Conference can help you.

Expert speakers and panelists will explain how to:

  • Pitch your work to an agent
  • Write for big-name publications
  • Build an audience for your work
  • Create great characters
  • Write non-fiction book proposals
  • Create a career out of e-books
  • Use social media to sell books
  • Decide whether to self-publish or find a traditional publisher (or both)

In a session entitled, “The Future of the Writer,” you will get insights into some of the challenges and opportunities facing writers in the years to come. You’ll learn not only what to expect, but also how to prepare and succeed.

Self-Publishing Conference: April 5

During this event from 8:30 am to 3:30 pm, publishers, agents, editors, authors and marketing gurus will share their expertise through sessions entitled:

  • Freemiums, Crowdfunding, and Hybrids: The New Era of Self-Publishing
  • The Complete Package – Why Good Writing Is Only Half the Battle
  • The Agent/Self-Published Author Relationship
  • How Self Published Authors Found Success
  • Legal Issues for Self-Published Authors
  • You Wrote It – How Do You Sell It?
  • The Future of Self-Publishing

Public Speaking for Writers Boot Camp: April 5

This session (12:30 to 3:30 pm) is for authors (or soon-to-be-published authors) who want to generate more book sales from their readings. Former CNN anchor and Equity actor Porter Anderson will explain why strong, live readings can do more to convert fence-sitters into book-buyers than any other marketing tactic.

Whether you will be presenting your work in a bookstore, conference ballroom, campus lecture hall, book fair, or corporate auditorium, you’ll learn how to deliver your work with impact. From what to wear to the Q&A, you will learn how to take control of every appearance and come out with sales.

You will learn:

  • What an audience wants from an author at a reading – and how to give it to them.
  • How to choose what to read.
  • How to rehearse ahead of your reading.
  • How to prep your reading for your listeners.
  • How to present yourself to the audience.
  • How to actually deliver your work and follow it up.

Attendees should bring two pages of their own work to read (either from a work in progress or from published material). You will experience reading on your feet and get feedback from your peers and session leader Porter Anderson.

For more details on this boot camp, and the other two boot camps on April 5, see the Conference schedule.

Discounts are available to attendees who register by Friday, February 15.

Writer’s Digest Conference 2013

Self-Publishing Conference

Schedule: Writer’s Digest Conference


E-Book Publisher Has Roots in Traditional Book Publishing

WRITERS. As you research different firms for publishing your e-books, don’t compare publishers solely on the price of their packages. For example, companies that have a history in the book-publishing business might be able to offer you services and insights that relatively new start-up companies don’t yet offer.

For example, Publish Green is a division of Hillcrest Media Group, which began as the book publisher Mill City Press. They offer a full range of e-book formatting, distribution, editing, and marketing services. Their goal is to help traditionally published authors, self-published authors, and book publishers of all sizes make their mark in the e-book publishing world.

Unlike most e-book formatters, each Publish Green e-book is converted from many different file types and perfected line-by-line by an in-house formatter.

You can submit your book as plain text, a Word document, a PDF, or InDesign file. A formatting team will then work on your book by hand to ensure that wacky spacing, missing words, or other mistakes commonly found in automated e-book formatting processes are eliminated.

After your eBook is formatted, you can perfect the final version before publication, ensuring that the e-book will be a work you can be proud of.

Publish Green uses patent-pending software with advanced features that enable virtually any form of text- or image-based book (novels, memoirs, illustrated children’s books, cookbooks, etc.) to be formatted into several different file types. Your e-book will be recognized by all major e-book reading devices.

Publish Green allows authors to keep 100% of the profit from book sales and completely own the rights to their e-books.  Through their global distribution package, you can choose to have your book distributed through many different online sellers of e-books. In addition to selling your work through Amazon and iBookstore, you can choose to have your work sold through Barnes & Noble, Kobo, the Sony Reader store,, Books-a-Million, Bookstrand, Books on Board, and others.

The company’s new website provides detailed descriptions of all their editing, formatting, and marketing services. I particularly liked how they listed what their editing services include (and don’t include). “Editing” often means different things to different people, so it’s helpful to find a website that clarifies the distinction between basic copy editing services and a comprehensive edit. For example, they explain that their editing services don’t include fact checking or securing necessary permissions for reproductions of copyrighted works that go beyond “fair use.”

Publish Green offers an impressive assortment of marketing services, including virtual book tours, Google advertising, book trailers, author websites, the Amazon Exposure program, and Facebook fan pages and Facebook advertising.

For newcomers to e-book publishing, Publish Green has produced a 20-page guide entitled, “The Basics of eBook Publishing.” The guide explains topics such as formats, royalties and digital rights management, and shows examples of some of the errors that can occur when e-books are converted through software that automates the process. When you download the guide, you can choose to download it in several different formats, depending on whether you plan to read it on your computer, an iPad, Barnes & Noble Nook, or Amazon Kindle.


Publish Green

Free Guide: “The Basics of eBook Publishing”


Free Webinar on Using Social Media for Book Promotion

WRITERS. Social media is both an art and science. For authors who are savvy enough to grasp the intricacies of this powerful technology, the rewards can be tremendous.

To learn more about how to use social media to interact with readers and promote your books you can attend the free, 30-minute webinar that Outskirts Press will be conducting at 1 pm Eastern Time on Wednesday, June 6.

Outskirts Press is a fast-growing self-publishing and book-marketing firm. The company provides self-published authors with the tools they need to write, publish, market and distribute their books.

The webinar will feature information that you can implement immediately as part of your overall book-marketing strategy. In addition to learning some secrets to success for using Twitter, Facebook, and LinkedIn, you will learn how to:

  •  Use YouTube as a sales driver
  • Get the most out of blogging
  • Implement best practices of successful social-media users

“We’re excited to teach authors how to reach a new audience using social media,” said Outskirts Press Manager of Author Support Elise Connors. “The best part is that it is open to the entire author community without any cost or further obligation to buy anything.”


Outskirts Press: Social Media Webinar

About Outskirts Press


Nonfiction Writers Conference To Be Held Online May 16-18

WRITERS. Registration is now open for The Nonfiction Writers Conference, a 3-day online teleconference for writers who want to learn how to publish profitable non-fiction books.  Five 50-minute sessions will be presented from 9 am to 3 pm PST on Wednesday, May 16, Thursday, May 17, and Friday, May 18.

Topics include traditional and self-publishing, e-books, virtual book tours, social media, Amazon sales strategies, blogging, SEO, professional speaking, freelance writing, information product sales, and other book marketing tactics.

Conference organizer Stephanie Chandler has assembled a stellar line-up of 15 speakers, including:

  • Dan Poynter, author of “The Self-Publishing Manual”
  • Mark Coker, founder of the e-book publishing platform
  • John Kremer, author of “1001 Ways to Market Your Books”
  • Michael Larsen, literary agent
  • Penny Sansevieri, author of “Red Hot Internet Publicity”
  • Jane Atkinson, author of “The Wealthy Speaker”
  • Jim Horan, author of “The One Page Business Plan”
  • D’vorah Lansky, author of “Book Marketing Made Easy”
  • Roger C. Parker, author of “Looking Good in Print”
  • Karl Palachuk, author of “Publish Your First Book: A Quick-Start Guide to Professional Publishing in a Digital Age”
  • Dana Lynn Smith, author of “How to Sell More Books on Amazon”
  • Kevin Smokler, author of “Bookmark Now: Writing in Unreaderly Times”
  • Peter Bowerman, author of “The Well-Fed Writer”
  • Bill Belew, a search engine optimization expert.

Chandler, who has written a book “From Entrepreneur to Infopreneur:  Make Money with Books, eBooks and Information Products,” will also present a session.

The speakers will discuss:

  • How to write a compelling book with market appeal.
  • Methods for generating business revenue and opportunities with your book.
  • Simple ways to attract valuable media exposure.
  • How to break into professional speaking–from free to fee!
  • Ways to build your platform and get known as an expert in your industry.
  • How to take advantage of low-cost, high-return social media marketing strategies with Facebook and Twitter.
  • What it takes to turn your website into a traffic-generating machine.
  • The pros and cons of self-publishing vs. traditional publishing and mistakes to avoid.
  • Real-world advice on how to land a book deal.
  • Insider secrets for promoting your book online.
  • How to generate passive income from ebooks, special reports and other information products.

Stephanie Chandler conducted the first Nonfiction Writers Conference in 2010. She is the author of several books, including “Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business,” “The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books,” and “Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business.”

Several registration options are available, including discounts for writers who register early.  If you can‘t listen to all of the sessions live, you can register to receive MP3 recordings of all sessions and/or transcripts of the sessions.


Nonfiction Writers Conference

About Stephanie Chandler

Book Publishing Trends that Will Affect Aspiring Authors

Books on library shelvesWRITERS. Here are a few links, quotes and predictions from a variety of expert sources in the book-publishing industry. Reading these posts can help you think strategically about how you develop your skills and manage your writing career.

E-book Market Forecast to Hit $2.5 Billion as the Book Industry Burns

In this post on GigaOM, industry analyst Michael Wolf states “I’ve never seen a market changing faster than the digital publishing market of today, where the sudden love of e-books has created a ‘digital backdraft’ that has set the entire publishing industry value chain aflame.”

He notes that book discovery is going social: “Whether readers are learning about new books from friends or general-purpose social networks like Facebook or through reading-centric networks like Goodreads, social recommendations are becoming increasingly important in the age of ebooks.”

Why 2012 Will Be the Year of the Artist-Entrepreneur

In another post on GigaOM, Michael Wolf observes that: “Everywhere you look, artists are taking more control over their own economic well being, in large part because the Internet has enabled them to do so. You see it in all forms of content, from books, to video to music.”

He says the web has democratized everything: content production, distribution, and monetization. He also sees a generational shift toward more tech-savvy artists who are creating their own apps and websites.

Ten Bold Predictions for Book Publishing in 2012

In this post on Digital Book World, Jeremy Greenfield includes these predictions:

  • We will see more self-published best-sellers next year, with an exponential rise in the number of million-selling authors”
  • Authors will become disenchanted with the rights they sign away to publishers. Shorter and more flexible copyright terms will become more attractive to authors.”
  • The standard ebook royalty from major publishing houses will rise next year and will escalate with increased sales.”

David Farland Predicts That the Release of the iPad3 in 2012 Will Spell the End of Reading as We Know It Within 3 Years

In a press release issued on PRWeb, the author who founded East India Press predicts that “enhanced books” are about to change how we read. He believes we are at the start of a new era in which creative troupes of authors, artists, musicians, and publishers will collaborate to produce “books” in which text, images, and sounds come together in a collage.

The Publishing Industry, 5 Years from Now: Theories from the Frankfurt Book Fair

On the BookBaby blog, Chris Robley suggests 5 ways he believes that publishing will look different 5 years from now.  Here are two of his predictions:

The market for shorter works (10 pages to 10,000 words) will expand. He says, “Size really doesn’t matter. It only matters how useful and engaging the content is. So, pretty soon the novella will be back in vogue. Short stories will sell individually. If you’ve got something valuable and succinct to share, you no longer have to pad it out with fluff, filler, or filigree.”

Digital books will be serialized, including non-fiction books. Readers who purchase an upfront subscription will receive each chapter as soon as it’s finished. Meanwhile, as an author, you can get instant feedback from readers, so you can revise as you go. Robley writes: “By the time you release the full book, it will have gone through an invaluable editing process (for free) and it will be completely up to date.”

Publishers will recognize two types of consumers: those who like the “enhanced” ebooks that include video, audio, and interactivity, and those who prefer “old-fashioned” text-only ebooks. He predicts that publishers will “market these two kinds of products in increasingly different ways.”

Because of the increased costs involved in printing and distributing physical books, Robley also predicts that five years from now publishers will produce e-books for all of their authors, and physical books for only a few.

So, what’s your take? Would you like to share any other links to other big, bold predictions for the future of book publishing?

Publishing Enhanced Novels May Require Teams of Writers, Artists, and Musicians

What will novels of the future be like? David Farland, a best-selling author of more than 50 novels, thinks he knows. He predicts authors will take advantage of advances in e-book technology and use music, art, and animation to enhance the novel’s storyline.

Then, publishing houses will become more like multimedia production houses, with book editors serving as “producers.”

To start preparing for a future in which the text of a novel comes together with images and sounds in a meaningful way, Farland co-founded East India Publishing. The company used enhanced e-book technology to produce Farland’s new young-adult novel “Nightingale.”

As he developed “Nightingale,” Farland purposefully crafted a storyline that would make use of enhanced e-book technology. Instead of adding sound and art as an afterthought to an existing manuscript, Farland created a work in which the music and art fit the story.

His story is about a young man who wants to become the world’s greatest guitarist and venerates the music of Joe Satriani. The 45-minute album of music that supports chapters in the enhanced e-book, was created by James Guyman, head of the American Composers’ Guild. Farland reports that “The music sounds like it could have been produced by Satriani, in the style of Pink Floyd, brining the music in line with the story.”

Making E-Reading More Engaging

Farland regards “Nightingale” as a first step toward creating a more engaging form of novel, the kind that kids who are reluctant readers might devour.

Although die-hard lovers of printed books swear they will never read an e-book, Farland says, “The enhanced novel, when done properly, can be something to experience” and may take e-reading to the next level.

Ultimately, the production of enhanced novels may require troupes of writers, artists, illustrators, animators, composers, and musicians commissioned to create a finished work that is far greater than a single writer could achieve working alone.

For “Nightingale,” East India Press hired several artists and inserted “cinemagraphs” in chapter.  (A cinemagraph is a minimalist form of animation in which only one element of a photo or illustration moves.) Other features of the enhanced e-book version of “Nightingale” include video interviews and photographs of the setting in which the story takes place.

The Evolution of Publishing Houses

The rise of enhanced e-books will mean that traditional publishing companies may eventually operate more like production houses, says Farland. They will be equipped not just to produce novels, but stories in many formats.

He regards this multimedia evolution as a way for major publishing companies to develop products that are recognizably superior to the millions of books being churned out by self-publishing companies that let everyone be a published author.

Creating e-books has become so cheap and easy that readers are being deluged with books that often aren’t very good, Farland points out. He believes readers will soon realize that the publishing-company gatekeepers (the editors and agents) served a useful purpose by  reading through the slush piles of manuscripts to find those authors whose works were ready for the marketplace.

As more and more people start using e-readers to read most of their books, publishing houses won’t have to spend as much money to print, distribute and warehouse books. Instead, he says, “We’ll spend it on creating great products.”

This means that “We’re going to need editors in the future who understand how to green-light a novel and who can recognize what will please an audience. But once a work is selected, the editor will take the role of the producer—assembling a creative team of composers, musicians, illustrators, animators, directors, sound-effects engineers, and so on.”

“We don’t want to replace reading,” contends Farland. “We don’t want to make movies. Reading often engages imagination in ways that movies fail to. We want to keep it that way. We want the reader to be a partner with us in brining a tale to life. At the same time, we hope to ‘enhance’ the story, help readers become more fully involved with it, yet keep budgets to a reasonable price. With film clips, animations, illustrations, background music, and sound effects, we can create something that fuses a lot of storytelling tools.”

For “Nightingale,” David Farland and East India Press didn’t stop with the enhanced novel. They also put the book out as a standard e-book and hard-cover print book. They also offer a full album of music and an audio book version complete with sound effects and background music from the album.

East India Press has created a web-simulation technology that mimics how the enhanced e-book appears on the iPad. So if you don’t yet have an iPad, you can see what an enhanced novel might look like by visiting:

To read more about Farland’s vision for the future of publishing, download the plain-vanilla PDF entitled “The Future of Publishing is Self-Publishing.”


About David Farland

Enhanced E-Book: Nightingale

East India Press

White Paper: The Future of Publishing is Self-Publishing by David Farland


Author Urges Introverts to Reclaim Their Time and Space

If you’ve ever felt out of place or distracted in a workplace culture that emphasizes fun, constant collaboration, and endless team meetings, here’s a book that will reassure you that you’re not weird. It’s called “Introvert Power: Why Your Inner Life Is Your Hidden Strength” and was written by psychologist Laurie Helgoe, Ph.D. I acquired the book after reading an article the author had written in Psychology Today magazine. The cover slug for the magazine article was “Revenge of the Introverts.”

Book Introvert Power by Laurie HelgoeAs an introvert myself, I found Dr. Helgoe’s insights enlightening, uplifting, and dead-on accurate. She explains why introversion should not be regarded as a deficiency, but rather as a source of power. In the book, she outlines ways introverts can improve both their personal relationships and careers by helping others understand why introverts need space and time to think.

Here are a few points Dr. Helgoe makes that might interest creative professionals (and the people who hire them!)

Introversion is defined as “an inward orientation toward life and extroversion is an outward orientation.” Although all of us use both introversion and extroversion at different times of our lives, one of these orientations generally feels more natural and more energizing. Introverts gain energy through internal reflection; extroverts gain energy through interactions with others. Conversely, extroverts expend energy reflecting and introverts expend energy interacting.

Introverts outnumber extroverts in the U.S. by a 57% to 43% majority, according to the most recent population studies published in the “MBTI Manual: A Guide to the Development and Use of Myers-Briggs Type Indicator.” However, introverts often go unseen because American culture values extroversion. In cultures such as Japan and Norway, introversion is more highly valued.

Introverts should not be viewed as withdrawn loners, who are quiet and scared. As Dr. Helgoe points out, “We’re not anti-social, asocial, or socially inept. Rather, we get energized and excited by ideas.” Instead of having multiple, superficial interactions (e.g. at crowded, noisy parties), introverts tend to prefer spacious interactions with fewer people. Some introverts do well in people-oriented professions, but often need to reserve some alone time after work.

When introverts converse, we are more interested in sharing ideas than news and gossip about other people. We listen well, think first, and talk later. We often prefer communicating in writing, because we can express ourselves without intrusion or interruption. Introverts can find parties exhausting, unless we can find a like-minded person who wants an in-depth discussion of ideas.

Introverts tend to collect thoughts, and sort them about when they are alone. Introverts use solitude to make sense of the present and future. Extroverts get bored by too much solitude.

People enjoy the products that introverts create. As Dr. Helgoe puts it, “Introverts talk to us every day through their stories, theories, movies, technology, paintings, songs, and inventions.” For the introvert, conversation can be a very limited form of expression.

People are often drawn to the quiet introverts in the room. When introverts choose to speak, they often raise challenging questions and new perspectives.

It’s shortsighted to see introverts as grumpy loners hunched over their computers for hours and hours on end. What people aren’t recognizing is that introverts are usually deeply engaged in the flow of creation. Getting “in the zone” is energizing and exciting.

To succeed at work, Dr. Helgoe advises introverts to seek jobs that allow a more desirable balance between work that feels “natural” and work that feels “imposed.” Introverts often seek out creative jobs that they imagine would feel “natural.” But sometimes these jobs leave introverts disappointed and frustrated, because they get interrupted so often or are assigned work that seems meaningless or at odds with their ideals.

Dr. Helgoe writes that, “Executives and managers need to consider how introverts—at least half of their workforce—produce. Employees require energy to produce and, conveniently, introverts come with their own generators.” Instead of trying to entertain us with lots of chatter and team-building meetings and parties, “mute the chatter, and give us some space.”

Instead of insisting that introverts attend brainstorming meetings, allow them to submit written ideas. For many employees, “less is more: less discussion, fewer meetings, and less so-called fun.”

That doesn’t mean introverts should be allowed to totally isolate themselves off and appear grumpy and unwilling to collaborate. Instead, Dr. Helgoe urges introverts to make the rounds to the people who are most likely to intrude and tell them that you are organizing your day to minimize interruptions: “Ask them what they’ll need from you, jot it down, and once you’ve collected these requests, retire to your space.”

And, she recommends that, “When you negotiate a new job or a raise, be upfront that your strong suit is your ability to work independently and pursue answers without interrupting others.”

Dr. Helgoe believes that properly managed introverts can efficiently advance every field of human endeavor, from science to business and education to politics: “Leaders only need to drop the scales from their eyes to produce more—much more—with the people they already employ.”

In the intro to the book, Dr. Helgoe writes “Introverts, it is time for us to claim our space, our time, and our vitality.”


Laurie Helgoe’s Website: Introvert Power

Psychology Today: Revenge of the Introvert

Introvert Power: Why Your Inner Life Is Your Hidden Strength


Author Urges Managers to Let Introverts Be Themselves