Conference Celebrates International Freelancers Day Sept. 23

International Freelancers Day is a global initiative to celebrate independent workers and the tremendous impact they have on our economic growth. The movement was founded by three long-term freelancers–Steve Slaunwhite, Pete Savage and Ed Gandia–who are experts in the freelance market, making the transition into self-employment, and building a profitable and enjoyable solo business.

International Freelancers Day will be celebrated on Friday, September 23 with a free, online video conference that is expected to connect tens of thousands of independent workers and other viewers from all over the globe. The conference will start at 10 am EST and run through 6:30 pm.

Gandia, Savage, Slaunwhite, and 14 other authors and thought leaders will present sessions on topics such as pricing, attracting clients, working more productively, outsourcing administrative tasks, promoting yourself, and growing your business. The goal of the conference is to offer strategies that can help take your “business of one” to the next level.

“With many economists and thought leaders heralding the arrival of the ‘freelance economy,’ there’s never been a better time to celebrate freelancers and solo professionals the world over,” says Ed Gandia, co-author of “The Wealthy Freelancer.”

A record number of professionals are currently pursuing freelance work — either by necessity or simply because they want to. According U.S. Bureau of Labor Statistics estimates, one-third of the workforce is now self-employed or freelance. As a growing portion of the labor force continues to shift in this direction (a 10% year-to-date increase, according to SurePayroll’s Small Business Scorecard Review in July) many of these professionals are now seeking better ways to not just survive — but to thrive — in the new “gig economy.”

Register for the free conference at: http://www.internationalfreelancersday.com

2011 Freelance Industry Report

Earlier this month, Ed Gandia released the “2011 Freelance Industry Report: Data and Analysis of Freelancer Demographics, Earnings, Habits, and Attitudes.” The report presents data from more than 1200 freelancers who responded to a survey conducted through Facebook, Twitter, and e-mail during a nine-day period in August, 2011.

Self-employed individuals from 37 different fields responded to Gandia’s survey. The report tabulated statistics and findings from the top 10 fields represented among the respondents:

  • Writer (18% of respondents)
  • Copywriter (12%)
  • Designer (11%)
  • Translator (9%)
  • Web developer (7%)
  • Editor/copy editor (6%)
  • Marketing professional (4%)
  • Business consultant (4%)
  • Software developer (3%)
  • Virtual assistant (2%)

2011 Freelance Industry Report by Ed GandiaOther types of freelancers who responded to the survey included bloggers, illustrators, photographers, video editors, authors, SEO specialists/consultants, fashion designers, videographers, accountants, engineers, bookkeepers, and social-media consultants.

The report includes 70 charts that provide insight such as:

  • The biggest challenges freelancers face and how those challenges differ by profession, location, experience and other factors.
  • Attitudes toward freelancing, the economy’s impact on freelance work, and freelancers’ business outlook for the next 12 months.
  • Income trends, hourly rates, billable time, and how different freelancers price their services.
  • Lifestyle choices, including average hours worked, the importance of free time and flexibility, and attitudes toward re-entering the traditional workforce.
  • How freelancers attract clients today, how much time they spend promoting their services and what marketing strategies they’re planning to implement over the next year.

One major finding is that “Professionals who are freelancing as a result of a layoff or being downsized are more likely to earn less as a freelancer than peers who planned their way to self-employment. However, 80% of these ‘accidental’ freelancers are much happier now than they were as employees.”

Download the free 50-page report  from the International Freelancers Day website.

LINKS

International Freelancers Day Conference

2011 Freelance Industry Report by Ed Gandia

Book: The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle

 

Marketing and Ad Execs See Modest Increase in Hiring in Q4

The hiring of full-time creative and marketing professionals is expected to increase slightly in the fourth quarter of 2011, according to the most recent The Creative Group Hiring Index for Marketing and Advertising Professionals.

Twenty-five percent of executives interviewed said they plan to add full-time staff in the next three months, and 5 percent forecast reductions in personnel. The resulting net 20 percent of executives anticipating hiring is up one point from the third-quarter forecast.

The national study was developed by The Creative Group, a specialized staffing service providing interactive, design and marketing professionals on a project and full-time basis, and conducted by an independent research firm.

Key Findings

The findings are based on more than 500 telephone interviews—approximately 375 with marketing executives randomly selected from companies with 100 or more employees and 125 with advertising executives randomly selected from agencies with 20 or more employees.

  • The net 20 percent of executives planning to hire is up one point from third-quarter projections.
  • 57 percent of executives said it’s challenging to find skilled creative professionals today, up 15 points from the previous quarter.
  • 8 to 9 percent of marketing and advertising executives are confident in their companies’ growth prospects for the fourth quarter, a two-point increase from the third-quarter projection.
  • Web design/production, account services, and social media are the specialties in greatest demand among the survey respondents.

“As more business is conducted online and via mobile devices, companies are moving quickly to promote their products and services using a variety of channels,” said Donna Farrugia, executive director of The Creative Group. “Experienced web designers and developers, and marketing professionals with proven success executing innovative social media campaigns, are sought by organizations of all types and sizes.”

Marketing and Advertising Specialties in Demand

When executives were asked in which areas they plan to add staff, web design/production ranked first, with 25 percent of the response, followed by account services (23 percent) and social media (22 percent). The 57 percent of executives who said it’s challenging for their firms to find skilled creative professionals, is up 15 points from the previous quarter’s survey.

Marketing and advertising executives were asked, “In which of the following areas do you expect to hire in the fourth quarter of 2011?” The top responses are shown in the chart below:

Perspectives on Business Growth

Marketing and advertising executives’ confidence in their ability to attract new business increased slightly from last quarter: Eighty-nine percent of those interviewed said they were somewhat or very confident in their firms’ prospects for growth in the fourth quarter, up two points from the third-quarter survey.

LINKS

About The Creative Group

 

Author Urges Introverts to Reclaim Their Time and Space

If you’ve ever felt out of place or distracted in a workplace culture that emphasizes fun, constant collaboration, and endless team meetings, here’s a book that will reassure you that you’re not weird. It’s called “Introvert Power: Why Your Inner Life Is Your Hidden Strength” and was written by psychologist Laurie Helgoe, Ph.D. I acquired the book after reading an article the author had written in Psychology Today magazine. The cover slug for the magazine article was “Revenge of the Introverts.”

Book Introvert Power by Laurie HelgoeAs an introvert myself, I found Dr. Helgoe’s insights enlightening, uplifting, and dead-on accurate. She explains why introversion should not be regarded as a deficiency, but rather as a source of power. In the book, she outlines ways introverts can improve both their personal relationships and careers by helping others understand why introverts need space and time to think.

Here are a few points Dr. Helgoe makes that might interest creative professionals (and the people who hire them!)

Introversion is defined as “an inward orientation toward life and extroversion is an outward orientation.” Although all of us use both introversion and extroversion at different times of our lives, one of these orientations generally feels more natural and more energizing. Introverts gain energy through internal reflection; extroverts gain energy through interactions with others. Conversely, extroverts expend energy reflecting and introverts expend energy interacting.

Introverts outnumber extroverts in the U.S. by a 57% to 43% majority, according to the most recent population studies published in the “MBTI Manual: A Guide to the Development and Use of Myers-Briggs Type Indicator.” However, introverts often go unseen because American culture values extroversion. In cultures such as Japan and Norway, introversion is more highly valued.

Introverts should not be viewed as withdrawn loners, who are quiet and scared. As Dr. Helgoe points out, “We’re not anti-social, asocial, or socially inept. Rather, we get energized and excited by ideas.” Instead of having multiple, superficial interactions (e.g. at crowded, noisy parties), introverts tend to prefer spacious interactions with fewer people. Some introverts do well in people-oriented professions, but often need to reserve some alone time after work.

When introverts converse, we are more interested in sharing ideas than news and gossip about other people. We listen well, think first, and talk later. We often prefer communicating in writing, because we can express ourselves without intrusion or interruption. Introverts can find parties exhausting, unless we can find a like-minded person who wants an in-depth discussion of ideas.

Introverts tend to collect thoughts, and sort them about when they are alone. Introverts use solitude to make sense of the present and future. Extroverts get bored by too much solitude.

People enjoy the products that introverts create. As Dr. Helgoe puts it, “Introverts talk to us every day through their stories, theories, movies, technology, paintings, songs, and inventions.” For the introvert, conversation can be a very limited form of expression.

People are often drawn to the quiet introverts in the room. When introverts choose to speak, they often raise challenging questions and new perspectives.

It’s shortsighted to see introverts as grumpy loners hunched over their computers for hours and hours on end. What people aren’t recognizing is that introverts are usually deeply engaged in the flow of creation. Getting “in the zone” is energizing and exciting.

To succeed at work, Dr. Helgoe advises introverts to seek jobs that allow a more desirable balance between work that feels “natural” and work that feels “imposed.” Introverts often seek out creative jobs that they imagine would feel “natural.” But sometimes these jobs leave introverts disappointed and frustrated, because they get interrupted so often or are assigned work that seems meaningless or at odds with their ideals.

Dr. Helgoe writes that, “Executives and managers need to consider how introverts—at least half of their workforce—produce. Employees require energy to produce and, conveniently, introverts come with their own generators.” Instead of trying to entertain us with lots of chatter and team-building meetings and parties, “mute the chatter, and give us some space.”

Instead of insisting that introverts attend brainstorming meetings, allow them to submit written ideas. For many employees, “less is more: less discussion, fewer meetings, and less so-called fun.”

That doesn’t mean introverts should be allowed to totally isolate themselves off and appear grumpy and unwilling to collaborate. Instead, Dr. Helgoe urges introverts to make the rounds to the people who are most likely to intrude and tell them that you are organizing your day to minimize interruptions: “Ask them what they’ll need from you, jot it down, and once you’ve collected these requests, retire to your space.”

And, she recommends that, “When you negotiate a new job or a raise, be upfront that your strong suit is your ability to work independently and pursue answers without interrupting others.”

Dr. Helgoe believes that properly managed introverts can efficiently advance every field of human endeavor, from science to business and education to politics: “Leaders only need to drop the scales from their eyes to produce more—much more—with the people they already employ.”

In the intro to the book, Dr. Helgoe writes “Introverts, it is time for us to claim our space, our time, and our vitality.”

LINKS

Laurie Helgoe’s Website: Introvert Power

Psychology Today: Revenge of the Introvert

Introvert Power: Why Your Inner Life Is Your Hidden Strength

RELATED POST

Author Urges Managers to Let Introverts Be Themselves

 

Guide Encourages Writers to Cash in on Kindle Gold Rush

WRITERS. “Kindle Gold Rush: Auto Pilot Income for Writers” is a package of three guides that explain how to write e-books for Amazon’s Kindle Direct Publishing. The guides were developed by Angela Booth, who has been writing successfully since the 1970s. She offers training in copywriting, blogging, and writing for the Web.

The Kindle Direct Publishing program makes it easy for writers to become self-publishers.

According to Booth, once you understand the Kindle process, you can make money by writing and formatting e-books for others, or publish and sell works of your own. Angela has spoken with several writers who are busy retrieving and revising unpublished books from their desk drawers and uploading them. One writer uploaded eight e-books in a single day

In a recent issue of her Fab Freelance Writing Ezine, Angela made these predictions about Kindle publishing in 2012 and beyond:

  • Most freelance writers will add Kindle publishing services to those writing services they already provide to their clients. Writers will find opportunities in editing, proofreading and converting text to Kindle format.
  • Writers will be going through their archives and repurposing material for the Kindle
  • Writers will find more writing jobs on Kindle-related outsourcing sites. Some businesses are already seeing the promotional benefits of Kindle publishing.
  • Blogging writers will be developing Kindle ebooks from their blogs, as well as creating blogs that live both on the Web and the Kindle.

The “Kindle Gold Rush” package includes the following guides:

  • Publish Your E-Book with Amazon Kindle (PDF, 41 pages)
  • Write Genre Novels for Fun and Profit (PDF, 33 pages)
  • Write and Sell an E-Book: Every Writer’s Quick-Action Guide to Writing E-Books (PDF, 35 pages)

The package also includes a 14-page case study about John Locke, who is making over $100,000 a month writing digital novels. He is the first self-published author to sell a million e-books on Amazon.

LINKS

Angela Booth’s Writing Genii

 

E-Book Explains How to Motivate Creative People

DESIGNERS. WRITERS. If you ever feel frustrated by working conditions that make it impossible to deliver your best creative work, read the free, 56-page e-book “How to Motivate Creative People—Including Yourself.” Then, urge your boss to read it.

The word Inspire written in the sand. The e-book was written by poet Mark McGuinness. In his day job, Mark provides training and coaching services to innovative companies and freelance artists, creatives, and entrepreneurs.

“How to Motivate Creative People” can help managers understand how motivation affects creativity and how easy it is for managers to unintentionally de-motivate their creative
team. Mark explains low-cost ways to get better work out of creative people and
facilitate creative collaboration.

If you’re a conscientious creative pro who is already highly motivated to deliver great work, the book can help you find more satisfaction in your work and influence others by explaining more about how the creative process works.

The book cites research that shows that managers don’t intentionally squash creativity. But in their efforts to attain greater productivity, efficiency, and control, managers often end up undermining creativity because they don’t understand how creative pros think. Mark notes that creatives have a low threshold for boredom and tend to be motivated more by challenge and responsibility than compensation.

“You can’t improve creative performance by giving people orders, showering them with praise, or paying them more money,” writes McGuinness. He explains that “To get the best out of creative workers, managers need to help them discover meaning and interest in their work—over and above their professional obligations and the company’s commercial interests.”

LINKS

E-Book: How to Motivate Creative People—Including Yourself

Blog: Wishful Thinking—Creative Coaching and Training

RELATED POST

Why You Can’t Buy Creativity: You Have to Inspire It

How to Use Photo Books to Market Your Photography or Art

PHOTOGRAPHERS. ARTISTS. The latest e-book added to PhotoShelter’s online library talks about “Marketing Yourself with Photo Books.”  Although the advice was written for photographers, the e-book might also interest artists, designers, and others who could use photo books to complement other marketing efforts.

The free, 23-page e-book describes ways self-published photo books can be used to effectively build a following among prospects and expand interest from existing clients. The content covers the following topics:

  • The economics of self-publishing
  • Using a photo book as your portfolio
  • Using a photo editor to help select and sequence your best images
  • Design considerations
  • Color fidelity
  • What to consider before and after you make your book

The publication also talks about what magazine photo editors and ad-agency photo buyers think about photo books. One photo editor says she doesn’t like getting huge packages in the mail from people she doesn’t know, so she doesn’t like receiving unsolicited books. But she says small photo books can be a great leave-behinds for photographers who come in for a meeting to show their portfolios.

Pro photographer and avid Blurb bookmaker Dan Milnor wrote the section on things to consider in making a photo book. He notes that, “Making a photo book is a great way to elevate your work.” He says that when you showcase your work in a book, it suddenly has context and presentation that goes way beyond what a promotional postcard can do. Milnor talks about some of the planning that should be done before you start, as well as some ideas for promoting your book.

Case studies in the book feature candid insights by fashion photographer Michael Creagh, travel photographer Graciela Cattarossi, advertising and editorial photographer Andrew Kaufman, documentary photographer Matt Eich, and lifestyle photographer Terry Vine.

Also included is a profile of Larissa Leclair, the founder of the Indie Photobook Library. The Library’s goal is to archive, preserve, and showcase self-published books and magazines.

Guidelines for submitting photo books are included on the Library’s website. Some books from the Library’s growing collection will be exhibited at the Photographic Resource Center in Boston this fall.

Although the “Marketing Yourself with Photo Books” guide was sponsored by Blurb, the e-book also discusses photography bookmaking services from other vendors. To encourage you to apply what you have learned about photo book publishing, the guide includes a 20% off coupon from Blurb.

“Marketing Yourself with Photo Books” is the latest in PhotoShelter’s ongoing series of free business e-books for photographers and marketing professionals. PhotoShelter’s library of 13 free e-books includes guides on email marketing, search engine optimization, starting a photography business, and marketing for freelance professionals.

LINKS

PhotoShelter

E-Book: Marketing Yourself with Photo Books

The PhotoShelter Resource Library

 

 

Learn to Use Online Marketing for Your Freelance Business

PhotoShelter E-Book Cover Freelancer's Online Marketing BlueprintThe Freelancer’s Online Marketing Blueprint.” is the newest e-book from PhotoShelter, a leading provider of portfolio websites and sales and marketing tools for photographers. The free 53-page guide explains how creative freelancers can use online marketing to generate more clients and increase revenue. It can be downloaded from the PhotoShelter website.

“When you’re a freelancer, it can be a real challenge to balance self-promotion with client demands,” says Allen Murabayashi, CEO of PhotoShelter. “This e-book is meant to coach freelancers on effective marketing strategies that will help optimize their online exposure and reach a larger pool of prospective clients.”

The Freelancer’s Online Marketing Blueprint includes practical, step-by-step tips on how to generate inbound website traffic, build a successful leads list for email marketing, and optimize your website to increase the conversion of visitors to paying clients.

For example, the guide includes a checklist of 23 ways to grow your online footprint. In addition to increasing the likelihood that prospects can find you, creating multiple online destinations also helps you manage your brand by suppressing any negative commentary that might show up about you on the first page of a Google search.

The guide also discusses how to efficiently manage your time, allocate scarce marketing budgets, and benefit from pay-per-click advertising. Also included are contributions from internet marketing and creative business-management experts at companies such as Conversion Rate Experts, SEO software developer SEOmoz, Marketing Mentor, and email-marketing service Emma.

PhotoShelterLogoThe Freelancer’s Online Marketing Blueprint complements PhotoShelter’s ongoing series of free business and marketing e-books for photographers. Other e-books in the PhotoShelter library provide detailed advice on email marketing, Facebook pages, search engine optimization, and starting a photography business.

LINKS

PhotoShelter

E-Book: The Freelancer’s Online Marketing Blueprint