Workshop Explains How to Live Your Dream as An Artist

BitMyArtLogoBiteMyArt, the online nexus connecting artists and exhibit spaces, has announced an eight-week, interactive online workshop hosted by art-business expert Sian Lindemann.

The course “How to Live Your Dream as an Artist” will meet for 90 minutes every week for eight weeks using the online and interactive GoToMeeting platform that you can access in the comfort of your home or studio. The first session will be held Thursday, October 31 at 2 pm ET (11 am PT).

Art business expert Sian Lindemann
Art business expert Sian Lindemann

“This is about doing what you love, and sharing it by eliminating the fear of selling,” explains Lindemann. She will explain why clarity is everything, and help course participants articulate who they are, what they do, and why they do it. 

To attract the right clients to your art, you will learn how to:

  • define your authentic voice
  • identify your preferred business model
  • speak about your mission and work with professionalism and fluency

The fee for the eight-week course is $897. Enrollment is limited to 10 participants so Sian can work interactively with each artist. Her goal is to inspire the creation of new ideas and works while simultaneously encouraging growth, depth, and scope in the artists she coaches.

Some of the things you will learn during the course include:

● Three ways to create immediate revenue from your circle of influence
● How to use Facebook, Twitter, and blogs to make marketing more personal
● How to syndicate and cross promote to create your own fame
● How use the FAB (Fact, Advantage, Benefit) approach to make sales.
● How to build authentic, long-lasting relationships after the sale

Sian is an accomplished artist with over 30 years of experience in arts promotion, marketing, and career development for artists. She has provided hundreds of artists with practical marketing and financial expertise that has helped them generate more consistent revenues while pursuing their passions.

About BiteMyArt

BiteMyArt is an online site through which artists can connect with galleries and unconventional exhibition spaces and gallery owners can interact with artists. Artists can upload up to three free portfolios and access the interactive tools with which to present their work to gallery spaces. Artist resources include advice on creating a compelling artist statement, applying for grants, and developing patronage.

Gallery spaces can search artist profiles on BiteMyArt by type, location and other parameters. BiteMyArt provides an easy-to- navigate interface through which gallery spaces can promote themselves and upcoming events, build relationships with the most promising artists, and enhance communication with clients.


Workshop: How to Live Your Dream as an Artist

BiteMyArt to Launch Artisan-Focused Maker Space, an online marketplace with over 100,000 members worldwide, is converting the historic Bates mansion in downtown Tucson, Arizona into their new headquarters and an artisan driven maker space.

The new “Maker House” will be a community hub and education space for artists, artisans and creative entrepreneurs. It will also provide access to equipment that artists and makers might not have readily available in their home studios, such as 3D printers, vinyl cutters, kilns, screen-printing presses, paper embossers, and computer-guided sewing machines.

The Maker House will also include meeting rooms, communal workspaces, and a coffee bar. A 5,000 square foot courtyard hidden behind nine-foot walls can be used for outdoor concerts and other events. Watch for the grand opening of The Maker House in September.

“Moving into this wonderful historic space perfectly matches both the future of tech companies in Southern Arizona and our commitment to artisans and the creative entrepreneur,” said John Jacobs, CEO and Founder of

“I can’t imagine a more fitting space for a project that offers new collaborations for creative people,” said Tony Ford, the co-founder and COO of “Creating a physical space that mirrors the variety, diversity and collaboration of our online artisan community and joining that to the indie artist community in Tucson is a perfect way to extend the ArtFire brand.” was founded in Tucson in 2008 by entrepreneurs with a passion for handmade art and indie business. The site currently features 1 million items from 15,000 artists worldwide. More than 2.5 million shoppers visit each month.



How to Create an Online Store on

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Artspan Removes Sales Commission from Member Websites

ArtspanLogoArtspan is both a provider of easy-to-maintain artist websites and an online destination for buyers of contemporary art. Founded in 1999 by painter and entrepreneur Eric Sparre, the Artspan portal enables visitors to view 4,000 artist websites in 18 different categories, including painting, photography, jewelry, and sculpture.

Artspan recently announced that they will not be charging commissions for sales made directly through members’ sites.

“We will not charge any commission on purchases made by buyers going directly to the artists’ websites. These are their buyers, not ours,” says Sparre. “There will continue to be a minimal commission on sales where the buyers use our searches and shops to find artwork. We will use the proceeds to promote the artists’ work and the ease of the shopping experience on and” is a new boutique collection of artist websites specifically targeted to buyers looking for handcrafted jewelry. Its websites also appear on

Autonomous Website with Community Benefits

As an Artspan or Jewelspan member, you get a multi-featured, customizable individual website with its own domain name. No technical background is required to manage your Artspan website; you can upload new work and blog posts whenever you are ready. You can customize the layout, fonts, and colors as desired.

If buyers meet you an art show or read about you through your own publicity efforts, they can access your website directly by entering your domain name in the browser search window. (You won’t pay Artspan commissions on any sales you make this way.)

But if you want your work to be viewed by a much larger pool of buyers who are searching for contemporary art online, you can rely on the experts at to help generate additional traffic and exposure for your site. This relieves you from having to master the intricacies of SEO (search-engine optimization).

It can be a best-of-both-world scenario. While maintaining the autonomy of your own website, you will be part of Artspan’s searchable, high-traffic community that is consistently top-ranked for the term “Contemporary Art” by Google and Yahoo.

Artspan also provides you with a wealth of marketing information and easy access to their Help Desk, which can be reached by phone or email.


About Artspan


Artspan Blog Post: Pinning with a Purpose—How Artists Use Pinterest


TurningArt Memberships Help Art Lovers and Artists

With so much art now available from multiple online and retail venues, it can be challenging for artists to get exposure and earn income from their art. At the same time, it can be difficult for art lovers to commit to buying that single perfect piece to display in a prominent space in their homes or offices.

TurningArtLogoThe art enthusiasts who founded TurningArt understand this dilemma. So they came up with a fun, affordable, risk-free way for more people to discover, experience, and buy art from talented artists across the country.

For just $10 a month, TurningArt members can display a rotating selection of museum-quality prints in their homes or offices. Members can choose to display a different art print as often as they like.  For every dollar they spend on a TurningArt membership, they will bank an Art Credit that can later be used to purchase the print or the original of any art that would like to keep.

In addition to getting exposure that help you find new audiences, you can earn money for every print of your work that a member “rents” or buys.

TurningArt has set standard sizes and prices for the reproduction prints. The 16 x 20 inch prints sells for $65 unframed, and $140 framed. The 24 x 30-inch prints cost $105 unframed and $260 framed.  It’s up to you to determine how much you want to charge for your original. (Original works sold through TurningArt  typically are priced between $300 and $5,000.)

For more details on the TurningArt commission and royalty payments, see the Artist FAQ section on the TurningArt website. The Helping Artists tab leads to instructions on how to submit artwork you might want to make available through TurningArt.

The Story Behind TurningArt

TurningArt was started by Jason Gracilieri, an art lover in Boston who was finding it difficult to fill an empty wall in his home: “I was trying to find something that I really loved. Something that had meaning for me and just fit perfectly. While I searched in the little free time that I had, that empty wall stayed empty for a very long time. I thought there had to be a better way.”

How It Works

When someone signs up for a membership, their first print arrives framed and ready-to-hang. Each piece is printed on a high-quality material that displays rich, vibrant colors, captures subtle detail, and remains crinkle-free. The black frame is made of a natural, recycled material that won’t warp or dent. When they return their first piece and exchange it for something new, shipping is always free.

Gift Service

To encourage more people to give art as gifts, TurningArt offers 3-, 6-, and 12-month gift memberships. Through press releases, TurningArt has been promoting gift memberships as wedding gifts.

“Couples starting out may not have the money or the inclination to purchase art, especially if they’re renting or haven’t developed their personal style as a couple,” said Gracilieri. “Gifting a TurningArt membership will help create that special home environment, and allow them to discover the art they love.”

Gift-givers can select the first print or email the recipient a TurningArt gift notification with instructions on how to select their first piece.



How  Artists Can Show Their Work

FAQs for Artists

Art Market Insights from the Founder of 5 Pieces Gallery

For a magazine article on art collecting I wrote last fall, I contacted Dennis Ammann of 5 Pieces Gallery in Bern, Switzerland. I had featured a news release from 5 Pieces Gallery on this blog, and recalled that his gallery sold original, contemporary art. (See “Curated Online Gallery Reports Growing Online Sales“)

Dennis is one of those great sources a journalist loves to find! He gave me far more information than I could possibly fit into my assigned article. And, he didn’t seem to mind if some of the questions I asked seemed pretty basic. Before I share some of his comments here, let me provide a bit of background info about the gallery.

About 5 Pieces Gallery is an online art gallery that offers original contemporary artworks and small editions from young, established artists and leading art galleries from around the world. Collectors can choose from paintings, drawings, mixed-media works, prints, and photographs priced from $50 to $20,000. The site offers more than 1,000 original artworks and 400 small print editions from more than 134 artists in more than 38 countries.


Most artists on 5 Pieces Gallery are under 40, but have already had exhibitions at well-known museums and galleries such as the MoMA, PS1, ICP, MOCA, CO2, and the Saatchi Gallery. Some artists in 5 Pieces Gallery have been featured in the ABSOLUT Blank series, an art project that collaborated with artists such as Andy Warhol, Keith Haring and Damien Hirst in their early days.

Most of the artwork can be purchased securely online with a PayPal account or credit card and safely delivered to more than 40 countries.

Dennis founded the gallery in January, 2011 because he felt an online gallery could unite artists and collectors around the globe. He noticed that many art buyers were emerging from Asia, Russia, and the Middle East at a time when some renowned contemporary artists were from regions that the art market has overlooked for decades.

Ammann wants the gallery to be a place where art collectors can find the “next big thing,” but also be affordable enough to encourage a new generation of collectors.

In this interview, Dennis Ammann explains how the Internet is changing the art market, creating a new breed of collector, and empowering artists and collectors alike.

How has the Internet changed the art market?

DA: The Internet has been a facilitator in creating an art scene that acts and appeals globally. It has opened doors for thousands of potential art enthusiasts and promoted more transparency in pricing. For the first time in history, a mass audience can engage in collecting.

People who previously have never felt comfortable walking into an art gallery and asking about art, now have no problem doing so because they can do it online.

The Internet definitely creates a new kind of art collector. It all feels less elitist now and people are buying what they like, not what they are told to like.

I think the Internet has also been an amazing tool and catalyst in the development and communication of contemporary art. The speed of creative exchange and conversation is very radical. Because I think art should be about debate and discussion, I find this to be a very good thing.

Plus, the Internet has given emerging artists a shot at building an audience and consumers a chance to buy quality art at a reasonable price. Name Banksy, an artist who spotted the democratic and commercial potential of the Internet, has priced his canvases for $600 online but ended up selling them for more than $1.8 million USD at auctions.

How is your gallery responding to changes in the art market?

DA: For galleries, it is becoming increasingly necessary to be accessible online. The Internet has broken down borders, allowing easy communication with people all around the world. The Internet gives gallery owners access to a wider group of artists and clients. Some days we have thousands of visitors, which is much more than we could expect in a static space.

In a world in which the people either do not have the money to go to commercial galleries in New York or London, and or the time to search for artists to collect, it is our aim to take the guesswork out of collecting, and offer easy access to the backrooms of the galleries of this world.

Due to the Internet, the contemporary art scene is on steroids. Everything is happening faster, especially when it comes to prices. The prices for some artists’ works are rising at unprecedented rates. As a result, works by younger artists are being considered  by more established art collectors.

On the other hand, the art we are showing has enormous crossover potential with young collectors. Many of today’s collectors of contemporary art are looking for artists and works that speak to their generation. So, the affordable prices allow us to cultivate a younger collector base as well.

Without the Internet, it would have not been possible to establish our gallery so quickly as an international meeting place for artists and collectors. We already have happy clients in more than 50 countries around the world.

On your website, you mention that 5 Pieces Gallery is empowering artists and collectors. How are you empowering collectors?

DA: By showing nearly all the prices on the website, we approach the process of purchasing art in a way that makes it as easy and transparent as possible for everyone. Our goal is to offer fair prices while still respecting the value of the quality in the artwork. We can offer outstanding prices on high quality art because we make great efforts to reduce our fixed costs.

How are you empowering artists?

DA: Our relationship with the artists is very unique. Being an artist is a very hard job- there is no security in an artist’s life, especially in that of a young one. So, we try to promote our artists to the best of our ability. We want to see artists grow, give them faith, and provide them with an opportunity to expand. We feel strongly about giving back as much as possible and lending support to younger artists. For this reason, we send our artists much more than the usual 50-50 split in the case of a sale.

It means a lot to our audience that the artists benefit directly from any purchase. Because our clients more directly support the artist, they become patrons. Through our social-media channels, such as a special Twitter list and YouTube channel, clients can take a look into the vibrant lives of our artists at any time. Our artists are so accessible that you can become a part of their lives and feel that you play a role in their success.

What else makes your gallery unique?

DA: First of all, we are very global in our outlook. It is important to us to support young contemporary artists from all corners of the world to show different perspectives on life and society, and provide diversity in content, comment, and style.

The gallery has a strong desire to challenge the viewers, social norms, and our own values and beliefs. So, it is not only about technique, beauty, or understanding of light and figure. It is more about how well the art mirrors our society. Artists from a variety of countries and culture join our group and give life a greater meaning in this context, and together create a visual opera of our time: pure passion, edge, and undeniable beauty. This all comes together on our site, yet we still distinguish the creative process of each artist. It is a really enriching experience to visit our website and group shows.

Most of our artists are professionally trained and have an MFA at a prestigious university or art school. Some of them have been exhibited at the MoMA, PS1, ICP, MOCA, and some of the most important museums in Europe even though they are still very young. The combination of museum-quality artists and their high-quality originals and editions distinguishes us from other online art galleries.

Are most of your clients experienced collectors, or new collectors?

DA: Our clients range from some of the strongest collectors in the world who are building very powerful collections for museums and foundations, to some of the poorest. All in all, I would say that it’s about a 50-50 split between more experienced collectors and new collectors.

What steps to do take to educate novice collectors?

DA: At 5 Pieces Gallery, our mission is to help every client discover, learn about, and collect the most exciting works of art available. It is important to us to show the client from the beginning how honestly we work and how much we have to offer. Thus, we are supportive rather than prescriptive in our approach.

Because most of our clients do not have time to waste, it is important for us to provide them with all the information they need as quickly and professionally as possible.

Also, to showcase the very best artistic talent the world has to offer, we work with art curators and experts around the world who have a lifetime of experience. Together, we put a lot of effort and time into the search for new talent. We hand select every artwork with the utmost care to ensure that every collector can find the best contemporary art available at affordable prices. Novice collectors can be confident that they are getting a good deal when they buy from us.

What criteria do you look for in when choosing which artists to feature?

DA: First and foremost, the artist and the work itself must appeal to us personally. We look for artists who are unique in their approach.

I believe that if young artists are consistent with their work and ideas, and if greatness, passion, and endurance are there, then the work will take its proper place no matter what type of art it is.

Important artworks are most often an individual’s uncompromising vision. They’re often found to be different and radical or are misunderstood at the time, only to be recognized later as having something valuable to offer.

So overall we are looking for artists who have a solid vision and original style. You’ll find emerging and established names on our roster, but all of our artists have a thread and synergy that run through their work. It’s the energy and life in the work we look for.

I think good art stands on its own merits. We ignore and avoid the hype. We judge the work with our eyes and hearts, and not our ears. Popularity should not be confused with importance. Fortunately, there are a lot of people out there who like the same stuff we like, so we do well.

Do clients have any hesitation about buying an original work from an online gallery?

DA: We haven’t yet had a client who was hesitant about buy original art online. We are a trusted source in the business and have built a good reputation. Anything ordered from us arrives quickly and safely.

Customer care is a crucial factor in our business. Once we receive an order, the artwork is packed by our sales team or the artist directly and then is sent to the client usually within three days along with a certificate of authenticity signed and numbered by the artist.

We are very experienced in packing art with the utmost care and provide numerous, credible professional services. Our customer care team is here to answer any specific questions a client might have. We also offer a money-back guarantee, if the work should arrive damaged or unsatisfactory in any way.

Other than “buy art that you love,” what single piece of advice do you typically give to someone who may be purchasing original art for the first time?

DA: Although many of our collectors enjoy purchasing art as an investment, we advocate buying art primarily for the enjoyment you get from the work. After that, the investment potential becomes incidental and merely a potential bonus to your overall enjoyment of the work.

If increasing the value of your investment is a consideration, then I would recommend purchasing original paintings.

However from my point of view, collecting is a very personal experience, and what is most important is that you find artists whose work speaks to you in a unique way. I like helping people to build up strong, personal, cohesive collections they and their families enjoy every day.

We hope our collectors purchase art at 5 Pieces Gallery as a personal investment- because it moves them on an aesthetic, emotional, and intellectual level.

What does the future hold for the online art market?

DA: The Internet has definitely made access to contemporary art more democratic. We are developing a kind of universal culture of art, which of course is a fantastic way to unite and promote the best in human nature. But I’m curious to see how the Internet will ultimately affect individuality and the development of art in general.


Website: 5 Pieces Gallery

Facebook: 5 Pieces Gallery

YouTube: 5 PiecesGallery


Curated Online Gallery Reports Growing Online Sales


Good Advice for Choosing an Online Art Gallery

ARTISTS. If you plan to sell (or buy) original art through an online gallery, check out the credentials and expertise of the people running it. Not all galleries are run by professionals experienced in the art market.

NewBloodArtIn fact, some online art platforms operate without much human oversight at all, which can be risky to both artists and buyers. For example, if the online gallery isn’t run by someone who has seen the actual art and built a relationship with the artist, can the buyer have faith that the art is accurately priced, archivally sound, and offers investment potential?

If you are a new or emerging artist, look for a gallery run by an art expert who can mentor you on issues such as realistically pricing work and managing the release of works for sale.

“The emergent stage for an artist is a sensitive one,” explains Sarah Ryan, curator and founder of New Blood Art in the U.K. “If an artist fails to price realistically at the start of their careers they risk damaging their future careers significantly.” For example, if the work that you make available on an online gallery is priced too high, and you later sell that work offline for substantially less than the online price, then your reputation can suffer. Prospective future buyers may feel misled.

New Blood Art understands the importance of accurate pricing and manages it very carefully. The gallery strives to create a steady following of collectors for each artist they represent, and prices are gradually increased in response to demand. Prices go up by securing regular sales from clients who know they are buying at an attractive and realistic price point.

Ryan started New Blood Art in 2004 because she recognized that selling art online “offered an economically viable way of selling truly affordable artwork by talented young artists without being crippled by the overhead of a physical gallery space.”  The staff at New Blood Art visits all of the UK graduate art shows to find the best new talent. The site currently offers more than 2,000 pieces at prices as low as ₤50.00.

“Over the last nine years, we have built good relationships with both the clients we serve and the artists the we represent. We have a good track record for identifying artists that have gone on to do very well and whose work has increased in value over time,” says Ryan.  “As a gallerist, it is vital to get to know artists personally over time, assessing their commitment to their practice and the quality of the work they produce. This insight is key when determining investment potential for clients.”

Ryan not only gets to know the artists whose work appears in her online gallery, she also interacts with art buyers: “I do interact with personally with our clients and often meet with them and speak on the telephone. Without this interaction, I’m not sure we would have the same loyalty.”


ABOVE: One of the works featured on New Blood Art is “Untitled II,” a 175 x 175 cm mixed-media  painting on canvas by artist Emma Devane. A 2012 art-school graduate, Devane  was featured in a newspaper article about the advantages of collecting recently graduated artists.


New Blood Art

About New Blood Art


Subscription Art Site Benefits Art Lovers and Artists

Thanks to the new art-sharing service GetArtUp, almost anyone who lives in the San Francisco Bay Area can afford to hang a different piece of locally made, contemporary original art on their wall each month. Procuring art through a monthly subscription service gives art lovers a lower-cost alternative to buying originals. It provides artists with a new way to get more exposure and income.

“Most people fail to realize what an impact their visual surroundings have on productivity or state of mind. Whether it’s a print, sculpture, or oil painting, art has the ability to magically transform a space,” says GetArtUp Founder, Tricia Rampe.

In GetArtUp’s online marketplace, users can browse a diverse gallery of art just as they would on a shopping site. The art can be searched by size, type, artist, and color. Users can also see the cost of monthly rental and the cost to buy it outright.

All subscription plans include insurance so the art is protected from general damage while in a client’s possession. Professional art handlers will deliver and install the art on location. The service also includes free advice from Getartup’s professional curators.

Getartup’s service is currently only available in the San Francisco Bay Area. The company plans to expand nationally over the next year.